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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg
Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg
College of Communication Faculty Research and Publications
Many brands partner with causes in their advertising campaigns. Consumers appreciate that the brands they purchase participate in activities that contribute to a society’s well-being. This study uses copy-testing techniques to evaluate the number and types of thoughts and brand attitudes in the presence and absence of cause-related messages. Individuals saw an ad for one of two products. None of the ads stated the brand’s financial support to the cause, which is representative of many messages today. People viewing the Dansko ads with the pink ribbon generated significantly fewer thoughts than those viewing the ad without the pink ribbon. For …
Digital Australia 2016 (Da16), Jeffrey Brand, Stewart Todhunter
Digital Australia 2016 (Da16), Jeffrey Brand, Stewart Todhunter
Jeffrey Brand
Digital Australia 2016 is the sixth iteration of empirical studies about demographics, self-report behaviours and attitudes around digital games. The current research is based on 1,274 households and 3,398 individuals of all ages living in those households. Adult participants responded to 80 questions about themselves and on behalf of all members of their households. The result reveals that 68% of the Australian population plays, although the proportion varies by age group. Predictably, 91% of children aged 5-14 play. However, the proportion of older adults aged 65 and over who play is as great as young children between ages of one …