Social and Behavioral Sciences Commons^™

Altering Attitudes On Climate Change: Testing The Effect Of Time Orientation And Motivation Framing, Kylie Clark, Aubrie Adams

CSU Journal of Sustainability and Climate Change

Climate change has become a defining issue of the 21st century. According to a Pew Research (2020) survey, for the first time in its two-decade history, a majority of Americans now believe that dealing with climate change should be a top priority for the President and Congress, which is a 14% rise from four years prior. Nonetheless, this rise is accompanied by a deep partisan divide amongst citizens of the United States (U.S.) and Republicans are far less likely to consider climate change a top public priority with a roughly 50% partisan gap on the issue (Popovich, 2020). Thus, this …

Netflix’S Role In Reshaping The Global Audience’S Perception Of Arabs And Muslims, Menatalla Abbas

Theses and Dissertations

This research study investigates Netflix’s role in reshaping the global audience’s perceptions of Arabs and Muslims. The aim of this study is to understand how Netflix has positioned itself as a powerhouse in the streaming-service industry, and whether or not it has been able to use that power to promote authenticity, diversity, and inclusion. This study employed the triangulation method in order to develop a cohesive understanding of how, and to what extent, Netflix has reshaped the global audience’s perceptions of Arabs and Muslims. A content analysis of four Netflix Original Arabic productions were chosen, consisting of two series: Finding …

The Role Of Social Media Activism In Achieving Good Water And Sanitation In Ghana, Inusah Mohammed

Communication ETDs

This thesis examined the role of social media activism in ensuring good water and sanitation in Ghana. The study conducted a thematic analysis of Facebook posts (403) from March 2020 to December 2022 and found seven themes on how social activists are presenting issues concerning water and sanitation in Ghana. The study also found outcomes of the activism and also found theoretical implications of activism on social media usage in Ghana.

Community Attitudes Toward Local Foods And Producers: The Role Of Warmth Versus Competence Across Demographics For Social Media Engagement., Danielle L. Eiseman, Andrea Stevenson Won

Journal of Applied Communications

Connecting local food producers with consumers is useful for ensuring individuals have access to healthy, fresh, foods. Small farmers, however, lack the resources to effectively connecting with consumers through traditional forms of marketing. Marketing to consumers through social media is a low-cost method that local food producers can use to promote their products. Creating engaging content on social media can be challenging, thus there is a need for guidance on how to effectively engage with local consumers through social media. Studies in advertising have shown dimensions of warmth and competence can be useful frames for engaging consumers across a variety …

The Impact Of Insult Ad Reads On Podcast Listeners, Jason L. Snyder, Mark D. Cistulli

Atlantic Marketing Journal

Audio podcasts have grown in popularity. Forty-six million Americans tune into an average of six podcasts each week (Nielson, 2020) and ad revenues are projected to top $4 billion by 2024 (IAB, 2022). To enhance the appeal of ads, many podcasters use humor in their ad reads. Although humor can be effective (Weinberger & Gulas, 1992) and reinforce the parasocial relationship between podcaster and audience, are there times when that humor has negative consequences? In this study, we are concerned primarily with the use of insult advertising in which the podcaster uses humor that targes the brand/product being endorsed. Participants …

Attitudes Of Jordanian University Youth Towards Social Networking Sites In Raising Awareness Of The Phenomenon Of Societal Violence, Marcelle Issa Al Jwaniat, Dana Jamal Sharaireh

Journal of the Association of Arab Universities for Research in Higher Education (مجلة اتحاد الجامعات العربية (للبحوث في التعليم العالي

The study aimed at exploring the attitudes of Jordanian university youth towards digital media applications to raise awareness of the phenomenon of societal violence, where the researcher adopted the descriptive methodology, by developing an online survey as a study tool. The survey was distributed to a non-random sample (the Snowball sample) consisting of 305 university students in three universities (Yarmouk University, University of Jordan and Mutah University). Two media theories were used in the current study: the Media Dependency Theory as a main theory and the Expectancy-value theory as a supporting theory. The study found several results, the most important …

Finding Their Chrysanthemum: Linguistic Representation In Children's Literature, Marielena Zajac

Master of Arts in Professional Writing Capstones

Children in America today struggle with finding themselves in the books they read due to societal expectations. From an early age, children are dictated on the correct way to speak and write in “American,” which can leave children and their home languages feeling unseen and dismissed. To help further the conversation and promotion of linguistic diversity in American society, this capstone analyzes dialectal representation in children’s books, with a heavy focus on attitudinal linguistic principles rather than prescriptive mechanics. The secondary research explores current literature and resources that discuss literacy acquisition in adolescents, trends in dialects in America, and childhood …

Effectiveness Of Wechat-Group-Based Parental Health Education In Preventing Unintentional Injuries Among Children Aged 0-3: Randomized Controlled Trial In Shanghai, Yuheng Feng, Xueqi Ma, Qi Zhang, Ruo Jiang, Jun Lu, Kaiyue Chen, Huiping Wang, Qinghua Xia, Jicui Zheng, Jingwei Xia, Xiaohong Li

Community & Environmental Health Faculty Publications

BACKGROUND: Unintentional injuries to children are a major public health problem. The online social media is a potential way to implement health education for caregivers in online communities. Using WeChat, a free and popular social media service in China, this study evaluated the effectiveness of social online community-based parental health education in preventing unintentional injuries in children aged 0-3.

METHODS: We recruited 365 parents from two community health centers in Shanghai and allocated them into intervention and control groups randomly. Follow-up lasted for one year. The intervention group received and followed their WeChat group and a WeChat official account for …

Relationship Between Social Media Exposure And Adolescents’ Knowledge, Attitude And Behaviour To Hiv/Aids Prevention, Monica Yusnita

JURNAL KOMUNIKASI INDONESIA

This study was conducted to determine the relationship between the exposure level to HIV/AIDS information on social media and the knowledge level, attitude and behaviour in preventing the risk of HIV/AIDS transmission among adolescents. The research applieds a quantitative approach, survey techniques, descriptive statistical analysis and Partial-least Square Structural Equation Model (SEM) analysis. The samples in this study were 375 Bongas teenagers aged 13-24 years old who accessed the @sobat repro social media account. The results of the study show that most teenagers get high exposure to social media. Bongas teenagers have a good level of knowledge about HIV/AIDS and …

Environmental Participation And Evaluation On Marshall University's Campus, Noah Adkins Smentkowski

Theses, Dissertations and Capstones

Encouraging environmental awareness and engagement on Marshall University’s campus is a fundamental goal of the institution’s Sustainability Department. In working with the department, this study sought to describe the student body’s perceptions, opinions, and rates of environmentally friendly behaviors on campus. In addition to describing the desired population, analysis was conducted to identify what factors influence pro-environmental behaviors within students to produce more effective messaging and engagement strategies for the Sustainability Department. Through the lens of the Theory of Reasoned Action (TRA), individual action is produced by behavioral intent, influenced by an individual’s values, norms, and perceived situational control. Measures …

Interactive Infographics' Effect On Elaboration In Agricultural Communication, Erin Burnett, Jessica Holt, Abigail Borron, Bartosz Wojdynski

Journal of Applied Communications

In public health, politics, and advertising, interactive content spurred increased elaboration from audiences that were otherwise least likely to engage with a message. This study sought to examine interactivity as an agricultural communication strategy through the lens of the Elaboration Likelihood Model. Respondents were randomly assigned a static or interactive data visualization concerning the production of peaches and blueberries in Georgia, then asked to list their thoughts in accordance with Petty and Cacioppo’s thought-listing measure. Respondents significantly exhibited higher elaboration with the interactive message as opposed to the static, extending the results of past research in other communication realms to …

Contact Isn’T Enough: Attitudes Towards And Misunderstandings About Undocumented Immigrants Among A Diverse College Population, Sarah C. Bishop, Nicholas David Bowman

Publications and Research

Ample evidence exists of bipartisan positive attitudes towards undocumented immigrants receiving a path to citizenship, and of a lack of US residents’ knowledge about undocumented immigration, but it is not yet clear whether individuals in the same sampling frame may exhibit both favourable attitudes towards and ignorance about undocumented immigrants. We use open- and closed-ended survey questions (N = 231) to probe perceptions of immigrants and knowledge about US immigration procedures in a cohort of demographically and ideologically diverse college students. Our findings confirmed largely favourable attitudes towards undocumented immigrants, but also misconceptions about undocumented immigrants’ rights and options with …

Call To Action: Climate Change Is Calling, Elizabeth Maccoy, Timothy Good, Sarah Fischbach Phd

Pepperdine Journal of Communication Research

The sustainability movement found in

many popular companies (i.e. Patagonia, Toms Shoes, Rareform) promotes helping the changing climate as part of their marketing strategy. Our research begins to uncover the benefits of these movements that shape student’s thinking towards sustainability. This study aims to evaluate sustainability on the campus of Pepperdine University from the students’ point-of-view after participating in a sustainability project in marketing classes. A convenience non-probability sample of 75 participants engaged in the quantitative Qualtrics online survey. Our results reveal that Pepperdine students who participated in the marketing campaign consider sustainability important, have positive attitudes toward the environment …

Consumers' Evaluations Of Genetically Modified Food Messages, Taylor K. Ruth, Joy N. Rumble

Journal of Applied Communications

Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related …

“I Didn’T Even Think Of This”: Examining The Influence Of Student Disability Accommodation Training On Basic Course Instructors’ Attitudes And Self-Efficacy, Jillian A. Joyce

Basic Communication Course Annual

Despite the growing number of students with disabilities in the university setting, few resources are offered to teach instructors about specific disabilities or provide direction for how to accommodate these students. This study used quantitative and qualitative methods to examine the influence of accommodation training on basic communication course graduate teaching assistants’ attitudes and self-efficacy regarding students with disabilities. The training used attribution theory as a lens to examine stuttering, a stigmatized disability that can uniquely affect the basic course classroom, and explore the logistical requirements for accommodating students in postsecondary education. This study used pretest and posttest data from …

Media Exposure And Social Response As Predictors Of Citizen's Attitudes Toward Police, Tara A. Garrison

Walden Dissertations and Doctoral Studies

Police-involved deaths of African Americans have increased over the past two decades, with continued high-profile media exposure. The problem is that extant research provided only a partial understanding and disparate focus about how media exposure, social responses, social media use, and attitudes towards police were possibly related to citizens witnessing acts of police-initiated actions against African Americans in the United States. The purpose of this quantitative study was to assess the predictive nature of media exposure, social response, and social media use concerning citizens' attitudes towards police. The two theories supporting this study and shaped this hypothetical system are media …

Attitudes And Perceived Legitimacy Of Police: Crises, Responses, And How Race Influences Perceptions, Brigitte Bonaci

Theses and Dissertations

Public relations is a strategic field because an organization may need to structure a message with the intent of persuading the public and making it respond to a crisis and a message in a certain way. This study will help introduce the concept of a lingering crisis that is hardly present in research and could be put under the public relations umbrella. Using a survey of communications students, this study will compare the public attitudes and perceptions of perceived legitimacy of a police department after it experiences one of three crisis types, one of which being a lingering crisis. Attitudes …

Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John

Electronic Theses and Dissertations

The purpose of this study is to understand what student attitudes are toward using social media in the classroom and if those attitudes influenced how they perceive instructors using social media in the classroom. Implementing a mixed method approach, this study conducted focus groups to gain an in-depth understanding of what student attitudes were and why they held those ideas. A survey was then distributed to the students’ in a Midwestern University to see if there was a relationship between students attitudes and their perceptions of instructors who use social media. Results showed that students do hold a positive attitude …

Weak-Kneed Media And Festering Corruption In Nigeria, Musibau Olabamiji Oyebode Ph.D.

Journal of International and Global Studies

Characteristic greed, kleptomaniac behavior, and the impunity of Nigerian elites have become enemies of democratic growth in Nigeria. Corruption in Nigeria has become an issue of concern to scholarship. All domestic and international institutions, as well as legal frameworks put in place to check corruption continue to fail to yield measurable results. Festering corruption brings to the forefront the roles of the media in combating the menace. Using Down’s ‘issue-attention cycle’ as the theoretical lens, this paper undertakes an examination of critical discourse of Nigerian media handling of corruption cases. This discourse analysis is backed up with the scholarly interpretation …

“I Did N’T Even Think Of This ”: Examining The Influence Of Student Disability Accommodation Training On Basic Course Instructor Attitudes And Self-Efficacy, Jillian A. Joyce

Theses and Dissertations

Despite the growing number of students with disabilities in the university setting, few resources are offered to teach instructors about specific disabilities or provide direction for how to accommodate these students. This study used quantitative and qualitative methods to examine the influence of disability accommodation training on basic communication course instructors’ attitudes and self-efficacy regarding students with disabilities. The training used attribution theory as a lens to specifically focus on stuttering, a disability that is often stigmatized and uniquely affects the basic communication course classroom. I gathered pre-test and posttest data from 12 basic course instructors who attended the training …

Predicting Parental Mediation Behaviors: The Direct And Indirect Influence Of Parents’ Critical Thinking About Media And Attitudes About Parent-Child Interactions, Eric E. Rasmussen, Shawna R. White, Andy J. King, Steven Holiday, Rebecca L. Densley

Journal of Media Literacy Education

Many parents fail to interact with their children regularly about media content and past research has identified few predictors of parents’ engagement in parental mediation behaviors. The present study explored the relationship between parents’ critical thinking about media and parents’ provision of both active and restrictive mediation of television content. Results revealed that parents’ critical thinking about media is positively associated with both active and restrictive mediation, relationships mediated by parents’ attitudes toward parent-child interactions about media. These findings suggest that media literacy programs aimed at improving parents’ critical thinking about media may be an effective way to alter children’s …

Suing The Pope And Scandalising The People: Irish Attitudes To Sexual Abuse By Clergy Pre-And Post-Screening Of A Critical Documentary, Michael J. Breen, Hannah Mcgee, Ciaran O'Boyle, Helen Goode, Eoin Devereux

Irish Communication Review

No abstract provided.

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …

A One Health Message About Bats Increases Intentions To Follow Public Health Guidance On Bat Rabies, Hang Lu, Katherine A. Mccomas, Danielle E. Buttke, Sungjong Roh, Margaret A. Wild

Research Collection Lee Kong Chian School Of Business

Since 1960, bat rabies variants have become the greatest source of human rabies deaths in the United States. Improving rabies awareness and preventing human exposure to rabid bats remains a national public health priority today. Concurrently, conservation of bats and the ecosystem benefits they provide is of increasing importance due to declining populations of many bat species. This study used a visitor-intercept experiment (N = 521) in two U.S. national parks where human and bat interactions occur on an occasional basis to examine the relative persuasiveness of four messages differing in the provision of benefit and uncertainty information on intentions …

In A Funk Over Trump, David Chan

Research Collection School of Social Sciences

Cynicism, for instance about startling turns in global affairs, can be toxic. A dose of healthy scepticism is a much better approach. Trust is an important foundation in interactions between people, and this applies in relationships between friends, employee and employer, or citizens and the government. At the government level, recent surprise world events, such as Brexit, when Britons voted to leave the European Union, and last week's election of anti-establishment figure Donald Trump to the United States presidency, suggest a disruption of that foundation of trust. One challenge from such a turn of events is the rise of cynicism. …

Thinking Pink? Consumer Reactions To Pink Ribbons And Vague Messages In Advertising, Kim Bartel Sheehan, Kati Tusinski Berg

College of Communication Faculty Research and Publications

Many brands partner with causes in their advertising campaigns. Consumers appreciate that the brands they purchase participate in activities that contribute to a society’s well-being. This study uses copy-testing techniques to evaluate the number and types of thoughts and brand attitudes in the presence and absence of cause-related messages. Individuals saw an ad for one of two products. None of the ads stated the brand’s financial support to the cause, which is representative of many messages today. People viewing the Dansko ads with the pink ribbon generated significantly fewer thoughts than those viewing the ad without the pink ribbon. For …

Digital Australia 2016 (Da16), Jeffrey Brand, Stewart Todhunter

Jeffrey Brand

Digital Australia 2016 is the sixth iteration of empirical studies about demographics, self-report behaviours and attitudes around digital games. The current research is based on 1,274 households and 3,398 individuals of all ages living in those households. Adult participants responded to 80 questions about themselves and on behalf of all members of their households. The result reveals that 68% of the Australian population plays, although the proportion varies by age group. Predictably, 91% of children aged 5-14 play. However, the proportion of older adults aged 65 and over who play is as great as young children between ages of one …

Barriers And Facilitators For Colorectal Cancer Screening Practices In The Latino Community: Perspectives From Community Leaders, Ana Natale-Pereira, Jonnie Marks, Marielos Vega, Dawne Mouzon, Shawna Hudson, Debbie Salas-Lopez

Debbie Salas-Lopez MD, MPH

BACKGROUND: Colorectal cancer (CRC) is the second-leading cause of cancer-related death in the United States and the third most commonly diagnosed cancer among Latinos. While Latinos represent one of the fastest-growing ethnic groups in the United States, their participation in cancer prevention and treatment trials is low. METHODS: Thirty-six Latino community leaders participated in five focus groups that examined factors affecting CRC screening practices among Latinos. RESULTS: The top four barriers identified were low knowledge and awareness of CRC, language barriers, lack of insurance, and undocumented legal status. Additional barriers included seeking health care only when sick, fatalism, fear, denial …

Assessing The Relationships Between Perceived Support From Close Others, Goal Commitment, And Persistence Decisions At The College Level, Renee E. Strom, Matthew W. Savage

Communication Faculty Publications

Research on supportive communication was examined in relation to students’ goals of earning a college degree and their intent to persist. Theories of student departure (Bean, 1985; Tinto, 1993) informed research questions assessing the impact of how social support from family members and friends affected commitment to the goal of graduation and how commitment to the goal of graduation influenced intent to persist. First-year college students completed a questionnaire at 2 time points during their first year of college. Results revealed that initial support from family and friends positively impacted initial commitment to the goal of graduation. Subsequent support from …

Cumulating Evidence About The Social Animal: Meta-Analysis In Social-Personality Psychology, Blair T. Johnson Dr., Marcella H. Boynton Dr.

Blair T. Johnson

Like most scientific fields, social-personality psychology has experienced an explosion of research related to such central topics as aggression, attraction, gender, group processes, motivation, personality, and persuasion, to name a few. The proliferation of research can be a monster unless it is tamed with the scientific review strategy of meta-analysis, literally analyses of past analyses that produce a quantitative and empirical history of research on a particular phenomenon. The purpose of this article is to outline the basic process and statistics of meta-analysis, as they pertain to social-personality psychology. Meta-analysis involves: (i) defining the problem under review; (ii) gathering qualified …