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2025

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Full-Text Articles in Social and Behavioral Sciences

The Paradox Of Value, David Enrique Guarnizo Jan 2025

The Paradox Of Value, David Enrique Guarnizo

Theses and Dissertations

The present thesis project examines how, in the United States, and especially in the state of Virginia, archetypes of "wealth," "value," and "identity" have been constructed in relation to land and territory. This analysis explores the tension between the inherent value of life on the land and the economic value that can be derived from it. This tension is exemplified by a theory known as the "paradox of value", also referred to as the "paradox of water and diamonds", which was developed by the renowned Scottish economist and philosopher, Adam Smith. This theoretical framework serves as a fundamental axis for …


You Go, I Will Wait, Rasim Bayramov Jan 2025

You Go, I Will Wait, Rasim Bayramov

Theses and Dissertations

On the other side of the coast, a hand is waiting. On the other side of the shore, someone is waiting for you to come. This space between you and them is an asymptote. The more you wait, the colder the pan is to the hand. But the salt of the sea will cover and warm your hand. There’s much to play with while you wait. The destination is only a promise, a figure disillusioned. Waiting spaces are enchantingly altering

in their premise. A bureaucratic fantasy with no avail and no ending. Systematically accumulated levels of power and control lies …


A Qualitative Exploration Of The Employment Experiences And Coping Strategies Among Transgender Women In Medellín, Colombia., Paola Marcela Roldan Jan 2025

A Qualitative Exploration Of The Employment Experiences And Coping Strategies Among Transgender Women In Medellín, Colombia., Paola Marcela Roldan

Theses and Dissertations

Transgender individuals face disproportionate employment discrimination, with unemployment rates five times higher than the general population. Despite growing awareness of workplace diversity, transgender women continue to experience systemic barriers to economic security and professional fulfillment. This dissertation examines the employment experiences and coping strategies of transgender women in Medellín, Colombia, a city characterized by both progressive policies and persistent challenges. Using an exploratory-descriptive qualitative design, this study employed reflexive thematic analysis of in-depth interviews with 18 transgender women. Two theoretical frameworks—Puwar's "Bodies Out of Place" and Minority Stress Theory—guided the analysis of how transgender women navigate predominantly cisgender employment environments. …


Supervisor Support And Job Satisfaction: The Mediating Roles Of Work-Life Balance And Perceived Employability With Gender As A Moderator, Tori Lomelino Jan 2025

Supervisor Support And Job Satisfaction: The Mediating Roles Of Work-Life Balance And Perceived Employability With Gender As A Moderator, Tori Lomelino

Theses and Dissertations

This study explored the relationship between supervisor support and job satisfaction, offering work-life balance and perceived employability as key mechanisms through which this relationship occurs. It also explored gender differences in the relationship between work-life balance and job satisfaction, and perceived employability and job satisfaction. Participants were full-time employees in the U.S, recruited via Prolific, who completed an online survey. While supervisor support was found to have positively influenced job satisfaction through perceived employability, the role of work-life balance was less clear. Interaction effects including gender were not significant. This study highlights the significant role of perceived employability as a …


Introducing Sustainable Development Goals In College Curricula: A Way Forward, Christy Ashley, Jason D. Oliver, Hillary Leonard Jan 2025

Introducing Sustainable Development Goals In College Curricula: A Way Forward, Christy Ashley, Jason D. Oliver, Hillary Leonard

Markets, Globalization & Development Review

The commentary proposes a blueprint to help guide curriculum innovations, partnerships, and teaching interventions that incorporate the United Nations sustainable development goals (SDGs) into the curriculum. It suggests the utilization of AACSB’s Societal Impact Canvas with Ancona et al.’s (2007) Leadership Capabilities (Sensemaking, Relating, Visioning, Inventing) to provide a blueprint for mission-aligned SDG integration at a local level. It provides an illustrative example from the University of Rhode Island (USA), where the focus is on the Blue Economy. It aims to provide practical guidance for how a college or university can efficiently organize to gain stakeholder input that helps enhance …


The Martyrdom Of Nadezhda Kurchenko: Soviet Hero Cults And The Spiritual Turn In Late Socialism, Steven E. Harris Jan 2025

The Martyrdom Of Nadezhda Kurchenko: Soviet Hero Cults And The Spiritual Turn In Late Socialism, Steven E. Harris

History and American Studies Articles

This article argues that the spiritual turn in Soviet atheism under Brezhnev provided a meaningful solution to the problems of producing heroes when self-sacrificing martyrs were losing their appeal. To support this claim, I examine the story of Nadezhda Kurchenko, a nineteen-year-old flight attendant killed by two hijackers on an Aeroflot plane in October 1970. This article traces the heroic and spiritual dynamics of Kurchenko’s martyrdom through her funeral, hagiographies, iconic photograph, and sacred spaces. The spiritual turn enabled the authors of her story to free it from the shadows of wartime youth martyrs and ground it in the conservative …


Is Nuclear Security An International Norm? A Constructivist Account Of How Nuclear Security Shapes State Behavior, Doan Linh Anh Jan 2025

Is Nuclear Security An International Norm? A Constructivist Account Of How Nuclear Security Shapes State Behavior, Doan Linh Anh

International Journal of Nuclear Security

Since 9/11, nuclear terrorism has been acknowledged to pose a serious threat to global security. In response to this threat, the United Nations Security Council, International Atomic Energy Agency, and nuclear-advanced states such as the US have worked together to develop a global nuclear security regime based on United Nations resolutions, legal conventions, and informal initiatives. However, this regime has been continuously criticized for lacking international standards or, more precisely, an independent nuclear security convention. Although this assertion no doubt holds in comparison with international agreements such as the Treaty on the Non-Proliferation of Nuclear Weapons, nuclear security has made …


The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai Jan 2025

The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai

International Journal of Nuclear Security

The Indian media has had an immense role in framing public perceptions of nuclear weapons within the Indian subcontinent. Examining the largely nationalistic tone of news coverage helps analyze how the media has shaped India’s idea of its status as a nuclear weapon state. Examining the sociocultural discourse around the bomb, this paper analyzes the major influence that the Indian media has in information distribution and how that influence translates to the formation of the atomic attitudes of the masses. In situating the Indian media’s approach to nuclear weapons at large, this work studied the framing of domestic nuclear weapons …


Transparency, Accountability, And Influence In The International Investment Law System, Jarrod Wong, Jason Yackee Jan 2025

Transparency, Accountability, And Influence In The International Investment Law System, Jarrod Wong, Jason Yackee

Michigan Journal of International Law

This article offers the first interdisciplinary critique of transparency in international investment law (“IIL”) that draws on transparency-skeptical and accountability scholarship in political science and public administration. Not only has the expansive IIL literature overlooked these disciplines, but much of it fails to define the core concept of transparency. Building on contributions from the fields of administrative law, international relations, and system theory in classic political science, we provide a novel functionalist account of transparency that traces a line from transparency to accountability to influence in the IIL system.

We make three arguments. First, transparency involves access to data that …


In Harmony: The Environmental Lives Of Marianne North, Beatrix Farrand, And Mary Hunter Austin, Willa Frank Jan 2025

In Harmony: The Environmental Lives Of Marianne North, Beatrix Farrand, And Mary Hunter Austin, Willa Frank

Pomona Senior Theses

This thesis explores the lives and careers of botanical painter Marianne North, landscape architect Beatrix Farrand, and literary nature writer Mary Hunter Austin to examine the interplay of femininity and the representation of nature in the late nineteenth and early twentieth centuries. All three figures had an approach to environmental representation which was based in field work, knowing a place truly, and a sense of harmony between subject and context of the produced work. This method did not occur because they were women or because it was an inherent feature of their assigned sex. Rather, their socialization in the Anglo-American …


Displaced: Distinguishing Housing Outcomes From Judicial Outcomes In Oregon’S Eviction Cases, Colleen Carroll, Minji Cho, Lisa K. Bates Jan 2025

Displaced: Distinguishing Housing Outcomes From Judicial Outcomes In Oregon’S Eviction Cases, Colleen Carroll, Minji Cho, Lisa K. Bates

Urban Studies and Planning Faculty Publications and Presentations

In an eviction case, the tenant’s housing outcome refers to whether the tenant remains in their home (the unit) at the end of the eviction process. At the end of the eviction process, either the tenant remained in the home or was displaced. Unfortunately, housing outcomes are not systematically recorded as part of the eviction process. In some cases, the tenant’s housing outcome is recorded in the case records or court documents, but this is not always consistent. To address this, we developed three categories of housing outcomes—remained, displaced, and undeterminable—to measure the outcomes of eviction cases filed in Multnomah …


The Equity Imperative: Transforming Research Coproduction For Impact: Comment On “Research Coproduction: An Underused Pathway To Impact”, Kathleen P. Conte, Marisa Zapata Jan 2025

The Equity Imperative: Transforming Research Coproduction For Impact: Comment On “Research Coproduction: An Underused Pathway To Impact”, Kathleen P. Conte, Marisa Zapata

Urban Studies and Planning Faculty Publications and Presentations

Coproduction is not a new idea in implementation research, health research, or research in general. There is substantial scholarship that establishes its importance and provides guidance and examples for adoption. Given this, why do editorials like Rycroft-Malone et al’s recent paper, "Research Coproduction: An Underused Pathway to Impact," continue to be published, and also, necessary? In this commentary, we discuss the importance of equity - not equality - as the underlying paradigm of coproduction research. We argue that it is the incomplete understanding and adoption of this equity paradigm by researchers and their institutions that inhibit coproduction from being fully …


Civic Participation And Meaning In Life: Similarities And Differences Across Diverse Youth, Yue Ni, G. John Geldhof, Richard A. Settersten, Shauna L. Tominey Jan 2025

Civic Participation And Meaning In Life: Similarities And Differences Across Diverse Youth, Yue Ni, G. John Geldhof, Richard A. Settersten, Shauna L. Tominey

Psychology Faculty Publications and Presentations

Civic engagement is an important component of youth thriving, but prior research—focused primarily on political engagement—has found a “civic engagement gap” between youth with marginalized identities and those with privileged social identities. Research is needed to understand youth involvement in other civic activities, patterns of disparities, and any implications of these differences for youth well-being. In this study, we examined differences in community service activities, political activities, and expressive activities and their relationships with meaning in life 2 years later across 11 groups of 1,088 adolescents defined by intersections of race/ethnicity, socioeconomic status, and nativity. Findings reveal great diversity in …


Too Much Information: The Role Everyday Information Plays In The Understanding Of Mental Health, Jeremy M. Morgan Jan 2025

Too Much Information: The Role Everyday Information Plays In The Understanding Of Mental Health, Jeremy M. Morgan

Murray State Theses and Dissertations

Information overload has become increasingly problematic within the world of mental health, as people are able to go online and access overwhelming amounts of mental health-related information within seconds. The aim of the current study was to examine the interaction between excess mental health information and individuals’ understanding of mental health, specifically Autism Spectrum Disorder (ASD), as well as self-diagnosis. Data from 128 participants was examined. The data collected related to participants’ online search and use patterns of ASD information, their understanding of ASD symptoms, as well as their experiences with those symptoms. Results indicated a significant positive correlation between …


The Geography Of Care: Rural Versus Urban Caregiver Perspectives On Community Resources For Parkinson’S Disease Management, Rebecca Jones Jan 2025

The Geography Of Care: Rural Versus Urban Caregiver Perspectives On Community Resources For Parkinson’S Disease Management, Rebecca Jones

Murray State Theses and Dissertations

This qualitative study investigated the experiences and perceptions of caregivers for individuals with Parkinson's disease (PD) in rural versus urban settings, with particular emphasis on their access to and utilization of community resources. Through semi-structured interviews with 30 caregivers, the research explored how geographical location impacts caregiving challenges, support systems, and resource accessibility. Using Andersen's Behavioral Model of Health Services Use as a theoretical framework, the study revealed both universal caregiving challenges and location-specific barriers. While all caregivers reported significant emotional burden and healthcare system navigation difficulties, rural caregivers faced distinct challenges related to resource accessibility and specialized care availability. …


Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape, Nadia Rahman Jan 2025

Ai In Newsrooms: Assessing Perception, Challenges And Possibilities In Bangladesh’S Media Landscape, Nadia Rahman

Theses and Dissertations--Communication

With the relentless progression of technological advancements, artificial intelligence (AI) has become a transformative force across various sectors, and newsrooms are no exception. Developed nations have already integrated AI into journalistic practices, showcasing its versatility in different news functions. However, the developing nations, including Bangladesh, a south Asian nation faces challenges in catching up, marked by technological and economic disparities. As an emerging economic force Bangladesh encounters different obstacles in the adoption of AI in its media landscape. Despite the expansiveness of its media industry, the country grapples with limited technological support and inadequate training opportunities. These challenges bring up …


Black Love, Media Portrayals, And Social Identity, Nigel M. Taylor Jan 2025

Black Love, Media Portrayals, And Social Identity, Nigel M. Taylor

Theses and Dissertations--Communication

This dissertation explores how media stereotypes about Black relationships influence Black individuals' perceptions, shaping their understanding and expectations of love. Using social identity theory as a foundation, a mixed-methods approach integrates both qualitative and quantitative methods to examine the impact of media portrayals on self-concept and relationship expectations. The quantitative findings investigate connections between media exposure, self-esteem, and partner preferences, revealing how media shapes ideas about ideal relationships and internalized racial dynamics. The qualitative analysis identifies seven themes that define Black Love and seven themes that depict media stereotypes of Black relationships. The study shows that while media often reinforce …


Cybersecurity Training As Risk Communication: A Theory-Informed Model Of Employee Learning And Behavior Change, Daniel Chaney Jan 2025

Cybersecurity Training As Risk Communication: A Theory-Informed Model Of Employee Learning And Behavior Change, Daniel Chaney

Theses and Dissertations--Communication

Cybersecurity threats like phishing remain a persistent and costly challenge for organizations. Despite widespread corporate cybersecurity training (CCT) programs, many fail to produce lasting behavior change. This dissertation introduces the Training Knowledge Flow (TKF) Model to assess why such efforts often fall short. Grounded in communication theory, risk messaging, and adult learning principles, the TKF Model conceptualizes cybersecurity training as a staged process of learning, application, and behavioral adaptation. The model includes three phases: (1) Employee as Learner, focusing on message clarity and cognitive engagement; (2) Employee as Practitioner, assessing workplace transfer and training relevance; and (3) Employee …


Going Inside A Church Staff Group: A Qualitative Case Analysis Of Team Characteristics, Decision-Making, And Identity, Hillary Rose Hamilton Jan 2025

Going Inside A Church Staff Group: A Qualitative Case Analysis Of Team Characteristics, Decision-Making, And Identity, Hillary Rose Hamilton

Theses and Dissertations--Communication

Many organizations, including churches, rely on leadership groups to coordinate efforts and fulfill their mission. Guided by the characteristics of highly effective teams, the functional theory of group decision-making, and symbolic convergence theory, this study examines how one church staff group engages in decision-making and enacts identity through socioemotional and task-related communication. This group is unique in that its members each lead different areas necessary for the church’s functioning. Data for this qualitative case-study consists of semi-structured interviews with each group members and five meeting observations. Findings provide insight into the group’s dynamics, decision-making process, and identity. However, of most …


Addressing The "Hidden Crisis" In Doctoral Education: Identifying The (De)Motivating Effects Of Memorable Messages From A Self-Determination Theory Perspective, Alexis A. Murphy Jan 2025

Addressing The "Hidden Crisis" In Doctoral Education: Identifying The (De)Motivating Effects Of Memorable Messages From A Self-Determination Theory Perspective, Alexis A. Murphy

Theses and Dissertations--Communication

Although PhD students are academically capable, they paradoxically produce alarmingly high attrition rates. For several years, retention rates in PhD programs have averaged between 40% and 70% (Ames et al., 2018; Bowen & Rudenstine, 1992; Cochran et al., 2014; Gardner & GoPaul, 2012; Lovitts, 2001; Rockinson-Szapkiw & Spaulding, 2012). Scholars have presented several potential reasons that PhD students discontinue their studies, none of which include academic ability (Lovitts, 2001; Tucker, 1964; Sverdlick et al., 2018). Framed by self-determination theory (SDT), this study explores the social and communicative components of the doctoral education system by the psychological impact of memorable messages …


Virtual Speeches, Real Fears: Public Speaking Anxiety In The Online Communication Classroom, Timothy J. Bill Jan 2025

Virtual Speeches, Real Fears: Public Speaking Anxiety In The Online Communication Classroom, Timothy J. Bill

Theses and Dissertations--Communication

While universities have explored online course offerings for decades, the COVID-19 pandemic accelerated this trend. The foundational communication course—a course that continues to traditionally emphasize public speaking—has felt the pandemic influence to increase opportunities for students to learn public speaking via online instruction. While scholars have learned much about the student experience of public speaking anxiety (PSA) in face-to-face settings, less is known about their experience of PSA in online courses. This dissertation explored the fears students experience when presenting online and how they view the online presentation environment.

Using Bandura’s Social Cognitive Theory as a guide, this dissertation employed …


"The Lgbtq Community, That's My New Church": An Examination Of Lgbtq+ Former Church Members' Experiences Of Religious Exit, Samantha N. Pfeiffer Jan 2025

"The Lgbtq Community, That's My New Church": An Examination Of Lgbtq+ Former Church Members' Experiences Of Religious Exit, Samantha N. Pfeiffer

Theses and Dissertations--Communication

This study examines the experiences of LGBTQ+ individuals who previously attended Independent Fundamentalist Baptist (IFB) churches, considering their experiences of being in the church, leaving the church, and rebuilding outside of the church. It also examines sermons from IFB churches that addressed topics related to the LGBTQ+ community to examine the teachings these individuals received while in the church. My examination of this topic was based in scholarly literature addressing the rhetoric of church sermons, the process and experience of religious disaffiliation, and Weick’s (1995) theory of organizational sensemaking. I used multiple qualitative methods in this study, including qualitative content …


The Information Practices Of Undergraduates Encountering Material Objects As Information Resources In Classroom Learning Tasks, Christopher A. Miller Jan 2025

The Information Practices Of Undergraduates Encountering Material Objects As Information Resources In Classroom Learning Tasks, Christopher A. Miller

Theses and Dissertations--Communication

Undergraduate students sometimes encounter material objects as information resources in small-group classroom learning activities. Examples include art, artifacts, specimens, and anatomical models. This dissertation sought to identify common features of the students’ information practices in such situations, regardless of the activity’s discipline or content, and to explore how making material information central shapes students’ information practices. The conceptual framework combined theorizations of materiality and information practices. Methods involved video recording students doing a variety of simulated classroom activities with objects, video elicitation, qualitative content analysis, and praxiographic interpretation. The praxiographic interpretive descriptions illustrated how all aspects of the site–material, bodily, …


Player 2 Has Entered The Culture War: Discourse, Ideology, And Narrative In Gamergate 2.0, Ashley C. Mccann Jan 2025

Player 2 Has Entered The Culture War: Discourse, Ideology, And Narrative In Gamergate 2.0, Ashley C. Mccann

Theses and Dissertations--Communication

My thesis addresses the ever-evolving landscape of Gamergate 2.0. Once a reactionary misogynistic harassment movement dedicated to attacking women in video games, the new iteration of Gamergate has evolved into an entirely new community. In its new iteration, Gamergate is even less ostensibly concerned with video games and more with reactionary content, mixing together nerd media, general pop culture, and right-wing politics. To study this community, I approach the Gamergate 2.0 community as an anti-fandom and reactionary affinity space. I argue that GamerGate 2.0 exists as its own powerful reactionary community that creates a worldview consisting of the desired destruction …


Globally Cross-Examining Case Studies Of Refugee Resettlement: How Do These Help Us Understand “Successful” Refugee Integration? A Look At Refugees And How They Are Resettled In The Usa, Canada, And Italy., Elyssa Parker Jan 2025

Globally Cross-Examining Case Studies Of Refugee Resettlement: How Do These Help Us Understand “Successful” Refugee Integration? A Look At Refugees And How They Are Resettled In The Usa, Canada, And Italy., Elyssa Parker

Undergraduate Honors Theses

The world’s refugee crisis is ongoing and increasing in severity. By employing a thematic analysis this thesis seeks to center refugee perspectives to define success in resettlement. Through comparative analysis, commonalities and differences are found within the resettlement practices and policies of the USA, Italy, and Canada. The Integrated Threat and Cultural Adaptation theories are utilized to help understand the actions of both the receiving society and the refugees themselves. Canada remains a top destination for refugees; however, the worsening housing crisis is proving to put significant hardship on refugees. The US refugee resettlement program is contradictory in that it …


I Roll To Attack The King: An Examination Of Far-Right Dissent And Ttrpgs In The Contemporary Age, Jenna C. Johnston Jan 2025

I Roll To Attack The King: An Examination Of Far-Right Dissent And Ttrpgs In The Contemporary Age, Jenna C. Johnston

Undergraduate Honors Theses

Far-right ideologies have become more prevalent, both in the political sphere as well as fictional and fantasy spaces. This project analyzes the rise of far-right ideology within tabletop role-playing games (TTRPGs) and offers potential reasons as to why this shift is occurring. Through the analysis of three Dungeons and Dragons (DnD) campaigns from TTRPG show Dimension 20, combined with psychological and sociological research, this work highlights the importance of actions within TTRPGs and their impact on our actual reality. Many may act within the confines of fantastical worlds such as TTRPGs in a way that aligns with far-right ideology because …


Seeing Her, Wanting Her: Postfeminist Desire And Its Contradictions In Zendaya’S Magazine Covers, Sophia Shelley Jan 2025

Seeing Her, Wanting Her: Postfeminist Desire And Its Contradictions In Zendaya’S Magazine Covers, Sophia Shelley

International Journal of Undergraduate Research and Creative Activities

This article examines Zendaya’s modelling evolution as a case study to explore how a postfeminist critique and psychoanalysis can illuminate the contradictory nature of women’s advertising. My analysis compares Zendaya’s covers in Seventeen (2012) and Essence (2020), emphasizing the stark differences in aesthetics, where Seventeen conforms to ideals of (white) femininity, and in opposition, Essence centres around Black femininity and desire. By situating Zendaya as both a gendered and racialized ‘other,’ the intricate dynamics of femininity, race, and age in media portrayals are made visible. I argue that Zendaya’s image is sold through postfeminist ideals of empowerment, choice, and sexuality …


Celebrating 25 Years Of Collaboration: A Bibliography Of Afit-Afrl’S Top 50 Most-Cited Works, Wheeler Hall, Michelle Burwinkel Jan 2025

Celebrating 25 Years Of Collaboration: A Bibliography Of Afit-Afrl’S Top 50 Most-Cited Works, Wheeler Hall, Michelle Burwinkel

AFIT Library Knowledge Base

This bibliography compiles the 50 most-cited collaborative publications between the Air Force Institute of Technology (AFIT) and the Air Force Research Laboratory (AFRL) from 2000 to early 2025, showcasing their interdisciplinary impact across advanced science and engineering. Spanning materials science, remote sensing, terahertz spectroscopy, nanomaterials, aerospace, fatigue mechanics, biomedical applications, communication systems, optics, machine learning, and hypersonic engineering, the works highlight innovative methodologies and transformative applications. This collection underscores AFIT-AFRL’s contributions to cutting-edge research, offering valuable insights for researchers, engineers, and stakeholders in defense and technology development.


Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal Jan 2025

Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal

Master of Arts in Digital Journalism

The study used NTV and Bukedde TV as a case of how television in Uganda portray gender-based violence to address the critical issue of how television framing impacts societal understanding and response to gender-based violence. The research adopted the framing theory as its conceptual lens and employed a mixed-methods approach combining content analysis of television news programs with in-depth interviews with newsroom staff. The findings reveal that Ugandan television predominantly employs victim-centered narratives, focusing on physical and sexual violence while often neglecting psychological violence and systemic contributors such as entrenched patriarchal norms. The human-interest frame emerged as the most utilized, …


Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi Jan 2025

Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi

Master of Arts in Digital Journalism

Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …