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2023

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Full-Text Articles in Social and Behavioral Sciences

การเปิดรับข่าวสาร ทัศนคติ และการสนับสนุนค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤตบนสื่อสังคมออนไลน์ของผู้บริโภคชาวไทย, รตา ธีระพันธุ์ Jan 2023

การเปิดรับข่าวสาร ทัศนคติ และการสนับสนุนค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤตบนสื่อสังคมออนไลน์ของผู้บริโภคชาวไทย, รตา ธีระพันธุ์

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้เป็นการวิจัยเชิงปริมาณซึ่งมีวัตถุประสงค์เพื่อศึกษาและอธิบายความแตกต่างทางลักษณะประชากร และการเปิดรับข่าวสาร ทัศนคติ และการสนับสนุนค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤติบนสื่อสังคมออนไลน์ของผู้บริโภคชาวไทยโดยใช้แบบสอบถามในการเก็บข้อมูลจากกลุ่มผู้บริโภคชาวไทยอายุระหว่าง 18 - 37 ปี ที่มีการรู้จักค่ายเพลงเกาหลีใต้อย่างน้อย 3 ค่ายเพลง และต้องมีการรับข้อมูลข่าวสารเกี่ยวกับค่ายเพลงเกาหลีใต้ดังกล่าวผ่านสื่อสังคมออนไลน์ จำนวน 204 คน ผลการวิจัยพบว่า กลุ่มตัวอย่างมีการเปิดรับข่าวสารค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤติผ่านช่องทางยูทูบ (YouTube) ช่องทางหลักของค่ายเพลงมากที่สุด นอกจากนี้ กลุ่มตัวอย่างมีทัศนคติต่อค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤติบนสื่อสังคมออนไลน์ด้านการให้ข้อมูลและการสื่อสารเกี่ยวกับค่ายเพลงทางสื่อสังคมออนไลน์อย่างชัดเจนและสม่ำเสมอ เพื่อสร้างความเชื่อมั่นและความใกล้ชิดกับกลุ่มแฟนคลับมากที่สุด และมีการสนับสนุนค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤติบนสื่อสังคมออนไลน์จากการบอกต่อเนื้อหาการแถลงการณ์ของค่ายเพลงเกาหลีใต้ผ่านสื่อสังคมออนไลน์ เพื่อกระจายข่าวสารมากที่สุด ลักษณะทางประชากรที่ด้านเพศที่แตกต่างกัน มีการสนับสนุนค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤติบนสื่อสังคมออนไลน์แตกต่างกัน รวมถึงการเป็นแฟนคลับศิลปินเกาหลีใต้ที่แตกต่างกัน มีการเปิดรับข่าวสาร ทัศนคติ และการสนับสนุนค่ายเพลงเกาหลีใต้ในการจัดการภาวะวิกฤติบนสื่อสังคมออนไลน์แตกต่างกันอย่างมีนัยสำคัญทางสถิติที่ 0.05

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อิทธิพลของการเปิดรับเนื้อหาที่มีการวางสินค้าบนยูทูบและทัศนคติที่มีต่อความตั้งใจซื้อรถยนต์ไฟฟ้าของผู้บริโภค, อนล ธรเลิศพิมล Jan 2023

อิทธิพลของการเปิดรับเนื้อหาที่มีการวางสินค้าบนยูทูบและทัศนคติที่มีต่อความตั้งใจซื้อรถยนต์ไฟฟ้าของผู้บริโภค, อนล ธรเลิศพิมล

Chulalongkorn University Theses and Dissertations (Chula ETD)

การวิจัยครั้งนี้ มีวัตถุประสงค์คือ 1.เพื่อสำรวจการเปิดรับเนื้อหาที่มีการวางสินค้าบนยูทูบ ทัศนคติของผู้บริโภคต่อลักษณะของผู้ส่งสาร การรับรู้ความเสี่ยง (ด้านประสิทธิภาพ การเงิน จิตวิทยา) การตระหนักต่อปัญหาสิ่งแวดล้อม และความตั้งใจซื้อรถยนต์ไฟฟ้าของผู้บริโภค 2.เพื่อสำรวจอิทธิพลของการเปิดรับเนื้อหาที่มีการวางสินค้าบนยูทูบ ทัศนคติของผู้บริโภคต่อลักษณะของผู้ส่งสาร การรับรู้ความเสี่ยง และการตระหนักต่อปัญหาสิ่งแวดล้อม ต่อความตั้งใจซื้อรถยนต์ไฟฟ้าของผู้บริโภค ใช้วิธีการวิจัยเชิงสำรวจ ด้วยการใช้แบบสอบถาม เก็บข้อมูลจากกลุ่มตัวอย่าง ระหว่างอายุ 25 – 50 ปี จำนวนทั้งสิ้น 200 ตัวอย่าง โดยวิเคราะห์ผลการวิจัยด้วยวิธีการสถิติแบบการวิเคราะห์การถดถอยเชิงเส้นอย่างง่าย (Simple Linear Regression) และการวิเคราะห์การถดถอยเชิงเส้นแบบพหุคูณ (Multiple Linear Regression) สำหรับผลการวิจัยเป็นไปตามสมมติฐาน และมีนัยสำคัญทางสถิติ 1) การเปิดรับเนื้อหาที่มีการวางสินค้าบนยูทูบ มีอิทธิพลต่อความตั้งใจซื้อรถยนต์ไฟฟ้าของผู้บริโภค 2) ตัวแปรที่มีอิทธิพลต่อความตั้งใจซื้อรถยนต์ไฟฟ้าของผู้บริโภค มากที่สุดได้แก่ ทัศนคติของผู้บริโภคต่อลักษณะของผู้ส่งสาร ผู้วิจัยได้นำเสนอแนวทางในการประยุกต์ใช้สำหรับการออกแบบการสื่อสารของรถยนต์ไฟฟ้า โดยในด้านของผู้ส่งสารแนะนำให้ใช้ผู้ส่งสารที่กล่าวถึงหรือรีวิวรถยนต์ไฟฟ้าที่ดูน่าดึงดูดใจ ใช้เนื้อหาวิดีโออย่างสนุกและน่าสนใจมากที่สุด ระยะเวลารับชม 5 – 10 นาทีต่อครั้ง และมีเนื้อหาที่แสดงหน้าที่รับผิดชอบในการปกป้องและรักษาสิ่งแวดล้อม ก็อาจเป็นส่วนสำคัญในการตัดสินใจซื้อของผู้บริโภคระหว่างอายุ 25 – 50 ปีได้

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ความสัมพันธ์ระหว่างความเชื่อต่อองค์กร คุณค่าตราสินค้า และการรับรู้ถึงความรับผิดชอบต่อสังคม, อัญชลี สุนันต๊ะ Jan 2023

ความสัมพันธ์ระหว่างความเชื่อต่อองค์กร คุณค่าตราสินค้า และการรับรู้ถึงความรับผิดชอบต่อสังคม, อัญชลี สุนันต๊ะ

Chulalongkorn University Theses and Dissertations (Chula ETD)

งานวิจัยชิ้นนี้เป็นการวิจัยเชิงปริมาณด้วยวิธีการวิจัยเชิงสำรวจ โดยมีวัตถุประสงค์เพื่อ 1) สำรวจความเชื่อต่อองค์กร คุณค่าตราสินค้า และการรับรู้ถึงความรับผิดชอบต่อสังคมในมุมมองของผู้บริโภค 2) อธิบายความสัมพันธ์ระหว่างความเชื่อต่อองค์กรกับคุณค่าตราสินค้า 3) อธิบายความสัมพันธ์ระหว่างความเชื่อต่อองค์กรกับการรับรู้ถึงความรับผิดชอบต่อสังคม และ 4) อธิบายความสัมพันธ์ระหว่างคุณค่าตราสินค้ากับการรับรู้ถึงความรับผิดชอบต่อสังคมในมุมมองของผู้บริโภค โดยใช้แบบสอบถามเป็นเครื่องมือในการเก็บรวบรวมข้อมูลกับกลุ่มตัวอย่าง จำนวนทั้งสิ้น 237 คน อายุระหว่าง 20-45 ปี ที่บริโภคเครื่องดื่มแอลกอฮอล์ประเภทเบียร์ในช่วง 3 เดือนที่ผ่านมา และเคยเห็นกิจกรรมของบริษัทผู้ผลิตเครื่องดื่มแอลกอฮอล์ประเภทเบียร์ที่จัดขึ้นภายใต้แนวคิดความรับผิดชอบต่อสังคมอย่างน้อย 1 ครั้ง ภายในระยะเวลา 6 เดือนที่ผ่านมา โดยผลการวิจัยพบว่า กลุ่มตัวอย่างมีความเชื่อต่อองค์กร (M=4.17) และรับรู้คุณค่าตราสินค้าในระดับสูง (M=4.05) และมีการรับรู้ถึงความรับผิดชอบต่อสังคมขององค์กรในระดับปานกลาง (M=3.97) อีกทั้งในด้านของความสัมพันธ์ระหว่างตัวแปรนั้น ทุกตัวแปรมีความสัมพันธ์กันทุกคู่อย่างมีนัยสำคัญทางสถิติ ไม่ว่าจะเป็น ความเชื่อต่อองค์กรกับคุณค่าตราสินค้า (r=0.71*) ความเชื่อต่อองค์กรกับการรับรู้ถึงความรับผิดชอบต่อสังคม (r=0.73*) และคุณค่าตราสินค้ากับการรับรู้ถึงความรับผิดชอบต่อสังคม (r=0.83*)

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Financial Statement Analysis: The Influence Of Yen’S Fluctuations On The Financial Performance Of A Japanese Firm (The Case Study Of Ngk Insulators, Ltd.), Kesinee Chaiyaphet Jan 2023

Financial Statement Analysis: The Influence Of Yen’S Fluctuations On The Financial Performance Of A Japanese Firm (The Case Study Of Ngk Insulators, Ltd.), Kesinee Chaiyaphet

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research explores the analysis of financial ratios to determine the consequences of yen fluctuations on NGK's financial performance. The assessment compares yen fluctuations with NGK's financial ratios over the 25-year period (1998-2022), employing Pearson correlation analysis to know the influence of yen fluctuations on NGK's financial performance. The research seeks to contribute to a deeper understanding of the complex interconnection between yen fluctuations and financial performance, offering insights valuable for managing currency risk in the Japanese financial landscape. According to the findings, yen fluctuations have a remarkable impact on NGK's financial performance across multiple ratios. Moreover, continuous monitoring of …

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An Approach To Business Models For Agritourism Business, A Case Study Of Singha Park, Nat Poolsiri Jan 2023

An Approach To Business Models For Agritourism Business, A Case Study Of Singha Park, Nat Poolsiri

Chulalongkorn University Theses and Dissertations (Chula ETD)

Agritourism, blending agriculture and tourism, has emerged as a potent force in fostering rural economies and bridging urban-rural gaps worldwide. Singha Park, formerly Boon Rawd Farm, exemplifies this phenomenon, transforming into a premier agritourism destination in Chiang Rai, Thailand. This research endeavors to develop innovative marketing strategies tailored to Singha Park's unique agritourism offerings. Drawing upon a comprehensive review of relevant literature and Singha Park’s information, this study evaluates Singha Park's performance and proposes strategic marketing approaches to maximize its potential. Singha Park's evolution under the stewardship of Boon Rawd Brewery Company Limited, epitomized by its commitment to sustainability, community …

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Strategic Analysis On The Development Of Chinese Fruit Trade, Zijie Zhao Jan 2023

Strategic Analysis On The Development Of Chinese Fruit Trade, Zijie Zhao

Chulalongkorn University Theses and Dissertations (Chula ETD)

China is one of the major players of fruit trade in the world, and the advancement of ‘the Belt and Road’ initiative and implement of RCEP provides new impetus for the sustainable growth of bilateral fruit trade. Based on an analysis of the culture background China, fruit production in China, overview of fruit industry in China and current status of fruit trade China, this study utilizes SWOT and PEST analysis to comprehensively investigate the competitiveness and growth potential of China fruit trade.

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Sustainable Strategy: The Case Of Ngk Insulators, Benyapa Benjakul Jan 2023

Sustainable Strategy: The Case Of Ngk Insulators, Benyapa Benjakul

Chulalongkorn University Theses and Dissertations (Chula ETD)

A heightened awareness of environmental sustainability has emerged in recent years, influencing consumer and investor behavior. The concept of sustainability has become a prominent strategic focus within the automotive and auto parts industries. Companies such as NGK Insulators are recognized for their role in supplying environmentally conscious and innovative products to the automotive sector. This study examines NGK Insulators, a Japanese automotive parts manufacturer, and its dedication to environmental sustainability. Emphasizing sustainability as a core principle, NGK Insulators operates under a defined Environmental, Social, and Governance (ESG) strategy. The study portrays NGK Insulators as a company applying its unique ceramic …

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Business Strategy Analysis Case Study : Ngk Insulators Company, Phatsumon Chernsiri Jan 2023

Business Strategy Analysis Case Study : Ngk Insulators Company, Phatsumon Chernsiri

Chulalongkorn University Theses and Dissertations (Chula ETD)

The global economic landscape is undergoing a significant transformation, driven by several key factors. One of the most prominent trends is the surging demand for electric vehicles (EVs), fueled by rising oil prices and heightened environmental concerns. This shift poses significant challenges for companies reliant on combustion vehicles and their parts, as they face declining sales and potential market stagnation. To navigate this evolving landscape and ensure their continued success, companies must proactively restructure their business structure and implement effective business management strategies. NGK Insulators has emerged as a case study in successful adaptation, demonstrating consistent sales growth amidst a …

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The Factors Of Influencing Strategic Decision-Making And Enhancing Performance For Smes In China's Cultural And Creative Industry, Shuyu Xu Jan 2023

The Factors Of Influencing Strategic Decision-Making And Enhancing Performance For Smes In China's Cultural And Creative Industry, Shuyu Xu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper explores the influencing factors in the strategic decision-making process of small and medium-sized enterprises in China's cultural and creative industry through market-oriented theory and resource-based perspectives and analyzes how to help small and medium-sized enterprises in the cultural and creative industry improve their strategic decision-making effectiveness from four aspects: customer orientation, market agility, perception and learning ability. Specifically, this paper interviews managers or owners of six small and medium-sized enterprises in Xi'an, Shaanxi Province, China. After interview analysis, the above four points have a positive impact on improving the effectiveness of strategic decision-making of small and medium-sized enterprises …

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Influence Of Brand Factors On Purchase Intentions In Thailand’S Garment Industry In Instagram, Zehong Du Jan 2023

Influence Of Brand Factors On Purchase Intentions In Thailand’S Garment Industry In Instagram, Zehong Du

Chulalongkorn University Theses and Dissertations (Chula ETD)

The rapid growth of social commerce has significantly transformed the landscape of consumer engagement, particularly within Thailand's garment industry. Leveraging Instagram as a pivotal platform, this study examines the impact of brand factors on the purchase intentions of Thai Instagram users. The research delves into how brand awareness, product uniqueness, perceived value, and brand trust collectively shape consumer buying behaviors. Employing a robust research framework, brand awareness and product uniqueness serve as independent variables, while perceived value and brand trust function as mediating variables, ultimately influencing purchase intention. Key findings indicate that brand recognition and product uniqueness markedly enhance perceived …

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Female Directors On Boards And Firm Performance: Evidence From Chinese A-Share Listed Firms, Dan Shi Jan 2023

Female Directors On Boards And Firm Performance: Evidence From Chinese A-Share Listed Firms, Dan Shi

Chulalongkorn University Theses and Dissertations (Chula ETD)

Globally, despite the rising proportion of women in the workplace, they remain underrepresented in senior management positions, such as boards. Since there is no mandatory gender quota policy in China, the proportion of female directors is much lower than in countries such as those in Europe. In this context, this study aims to evaluate the relationship between the presence, proportion, and number of female directors in Chinese A-share listed companies and corporate financial performance. This paper summarizes the literature on female directors and company value, using principal-agent theory, stakeholder theory, symbolism theory, and non-competitive discrimination theory as the theoretical basis. …

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Determinants Of Vitamin And Mineral Supplement Purchases Among Generation Z, Phakorn Sirisathaworn Jan 2023

Determinants Of Vitamin And Mineral Supplement Purchases Among Generation Z, Phakorn Sirisathaworn

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study investigates the determinants of Vitamin and Mineral Supplement Purchases among Generation Z, focusing on age and income as key factors. A sample of 385 respondents aged 16-27 completed an 18-question survey, categorized by income levels (< 20,000 THB, 20,000 - 40,000 THB, 40,000 - 60,000 THB, 60,000 - 80,000 THB, and above 80,000 THB) for comprehensive analysis. Younger respondents, particularly those aged 16-18, predominantly belong to lower income brackets, reflecting early career or student statuses. Income levels increase with age, peaking among 25-27 year-olds, indicating greater economic capability. Consumption patterns closely align with income, where higher income groups exhibit higher supplement usage. Primary barriers for lower income groups include safety concerns and affordability, while motivations across all income brackets center on health improvement and immune support. Economic disparities influence purchasing behaviors, with lower income groups buying smaller quantities more frequently and higher income groups opting for bulk purchases less often. Preferences for organic ingredients and trusted brands are notable among higher income segments. The study underscores the economic sensitivity of lower income consumers to price changes and the resilience of higher income groups to economic fluctuations. These findings emphasize the role of income in shaping supplement consumption behaviors and suggest implications for targeted marketing and public health initiatives aimed at Generation Z.

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The Balance Between Tradition And Innovation Incorporate Strategy, Yiqian Bu Jan 2023

The Balance Between Tradition And Innovation Incorporate Strategy, Yiqian Bu

Chulalongkorn University Theses and Dissertations (Chula ETD)

This article analyzes strategy of Italian family-owned business brand "B". We examine how this family business maintain family heritage while thriving for innovation .In recent years, Their market share has been expanded , The strategic potential of family businesses was recognized by both academics and practitioners, giving rise to further study. This article believes that innovative inheritance of excellent family business values and missions at the corporate strategic level is the key for family businesses to maintain their stable competitiveness in future market competition.

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The Impact Of Living Arrangement On The Health Of The Elderly—Based On Clhls 2018, Ludan Cao Jan 2023

The Impact Of Living Arrangement On The Health Of The Elderly—Based On Clhls 2018, Ludan Cao

Chulalongkorn University Theses and Dissertations (Chula ETD)

The rapid demographic shift towards an aging population in China has brought the health status of the elderly to the forefront of state and societal concerns. Concomitant with socioeconomic development, the living arrangements of the elderly have undergone significant transformations, leading to variations in social support structures and, consequently, impacting their physical, mental, and self-reported health outcomes. This study investigates the correlation between living arrangements and the health status of the elderly population in China. Using data from the 2018 Chinese Longitudinal Healthy Longevity Survey (CLHLS), this study empirically examines the impact of solitary living on the health status of …

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The Relationship Between Green Bonds And Carbon Productivity In China, Zhenxuan Chen Jan 2023

The Relationship Between Green Bonds And Carbon Productivity In China, Zhenxuan Chen

Chulalongkorn University Theses and Dissertations (Chula ETD)

This paper investigates the impact of green bond issuance on carbon productivity across various regions in China from 2014 to 2022. Utilizing panel data from 30 provinces, the study explores whether green bonds, as financial instruments, contribute to a low-carbon economy by enhancing the ratio of economic output to carbon emissions. Empirical analysis employs a fixed-effects model to account for unobserved heterogeneity and ensure robustness in findings. The results indicate a positive relationship between green bond issuance and carbon productivity, suggesting that regions actively issuing green bonds achieve higher economic efficiency relative to their carbon output. Additionally, the research examines …

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Thailand Textile And Garment Industry：International Market Opportunities From An Economic Perspective, Yuanyuan Lu Jan 2023

Thailand Textile And Garment Industry：International Market Opportunities From An Economic Perspective, Yuanyuan Lu

Chulalongkorn University Theses and Dissertations (Chula ETD)

The textile and garment industry is a significant contributor to Thailand's economy, playing a vital role in employment, exports, and industrialization. This study explores the international market opportunities for Thailand's textile and garment sector from an economic perspective. Utilizing frameworks such as Porter's Five Forces, SWOT analysis, and PESTEL analysis, this research identifies the key challenges and opportunities within the industry. The findings reveal that while the industry faces challenges such as rising production costs, labor shortages, and outdated machinery, there are substantial opportunities for growth through technological advancements, sustainable practices, and international partnerships. The study highlights the need for …

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Empirical Analysis Of The Impact Of On-Call Work On Depression Among Chinese Wage Workers: Based On The 2020 China Family Panel Studies, Qianqian He Jan 2023

Empirical Analysis Of The Impact Of On-Call Work On Depression Among Chinese Wage Workers: Based On The 2020 China Family Panel Studies, Qianqian He

Chulalongkorn University Theses and Dissertations (Chula ETD)

According to the Chinese government, there are currently 402 million working-class people in China, who are the mainstay of China's economic growth. With the change of time, the development of the Internet and mobile communication technology has enabled employees to work from anywhere, improving efficiency and competitiveness, but also bringing challenges. The burden of depression in China is increasing significantly, with a lifetime prevalence of 6.8% of depressive disorders in Chinese adults, of which depression accounts for 3.4%, and at present, 95 million people in China suffer from depression, and it has become an urgent matter to alleviate the symptoms …

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Vietnam Economic Influence In Laos During 2002-2020, Chayapat Wareenil Jan 2023

Vietnam Economic Influence In Laos During 2002-2020, Chayapat Wareenil

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis examines Vietnam’s role in the Lao economy from 2002 to 2020 to study how Vietnam plays an important role in the Lao economy in an era where economic tools are a tool to expand influence and make Vietnam have competitors such as China and Thailand in playing a role in Laos. This thesis uses “Interdependence Theory” as a tool for explaining the relationship between Vietnam and Laos. The study found that although Vietnam may not be the country that invests the most in Vietnam, but Vietnam still plays an important role in Lao economy. Vietnam’s role in the …

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The Role Of Tica In Thailand's Technical Assistance To The Countries In Mekong Subregion, Sathavee Supakatisan Jan 2023

The Role Of Tica In Thailand's Technical Assistance To The Countries In Mekong Subregion, Sathavee Supakatisan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Technical assistance had been one of Thai foreign policy tools since the very end of Cold War until recent time. The function of Thai technical assistance was to facilitate better cooperation with other countries especially neighboring in Mekong subregion for mutual benefits. During the late 1980s, Thailand utilized her experiences as a recipient country by giving technical and economic assistance via DTEC, an official aid reception agency, to Indochina and Myanmar in order to extend her good will towards these countries for the purpose of economic and political development within in the region. In 2003, Thailand declared herself as a …

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Trendy Asian Desserts And Urban Youth Identity Creation: Comparing Young People's Cultural Practices And Social Media Activities In Singapore, Bangkok And Kuala Lumpur, Shangya Li Jan 2023

Trendy Asian Desserts And Urban Youth Identity Creation: Comparing Young People's Cultural Practices And Social Media Activities In Singapore, Bangkok And Kuala Lumpur, Shangya Li

Chulalongkorn University Theses and Dissertations (Chula ETD)

Urban Southeast youth create a type of dessert-centered cultural capital based in their encounters with Asia-centered desserts in trendy urban cafes. They turn these encounters into digital products to share online. This helps them create a refined Asian cosmopolitan identity grounded in localized forms of food culture and history. This identity distinguishes them from earlier generations and situates themselves in a cosmopolitan middle class. The research examines young people’s onsite and online behaviors with four kinds of Asian desserts: Shibuya toast, Kakigori, Bingsu and Bubble tea in cafes and restaurants found in three cities – Singapore, Bangkok, and Kuala Lumpur. …

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Consumer Protection In Asean's E-Commerce: Common Issues And The Path Towards Harmonization Of Regulatory Frameworks, Yi-Hsuan Tseng Jan 2023

Consumer Protection In Asean's E-Commerce: Common Issues And The Path Towards Harmonization Of Regulatory Frameworks, Yi-Hsuan Tseng

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this study is to examine legal documents to identify disparities in consumer protection regulations in ASEAN's e-commerce and to propose recommendations to benefit from harmonization of regulatory framework. The study’s scope includes ASEAN’s six key internet economies: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Textual and comparative analyses of legal documents in the six ASEAN member countries reveal considerable variations in crucial issues in ASEAN’s consumer protection laws, potentially resulting in unequal protection levels for consumers from different ASEAN countries, where Singapore is the best practice. As a result, the study suggests that other ASEAN countries …

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Chinese Language Education In Asean Confucius Institutes: Case Studies Of Universities In Thailand, Malaysia, And Singapore, Pengyu Lin Jan 2023

Chinese Language Education In Asean Confucius Institutes: Case Studies Of Universities In Thailand, Malaysia, And Singapore, Pengyu Lin

Chulalongkorn University Theses and Dissertations (Chula ETD)

This thesis will examine how Confucius Institutes in Bangkok, Kuala Lumpur, and Singapore use localized forms of Chinese language education to create richer opportunities for Chinese and ASEAN citizens to communicate. Using concepts from Chinese language education and Intercultural Communication Studies, the thesis will identify specific ways that Chinese language education has been adapted in Confucius Institute programs at Chulalongkorn University in Bangkok, University of Malaya in Kuala Lumpur, and Nanyang Technological University in Singapore to suit local cultural, social, and political contexts and to enhance intercultural dialogue. To analyze how the Chinese language teaching models used in Confucius Institutes …

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Off The Rails: Cinematic Trains As Technological Controls Of The Natural World, Trinity Thompson Jan 2023

Off The Rails: Cinematic Trains As Technological Controls Of The Natural World, Trinity Thompson

Department of Environmental Studies: Undergraduate Student Theses

Short train rail lines across the United States are seeing increased national funding to reduce toxic chemical spills caused by train derailments, the most notable of which happened in February 2023 in East Palestine, Ohio. A year prior, the film White Noise (2022) featured a similar toxic train derailment incident, taking place, too, in Eastern Ohio, and featuring actors from the town of East Palestine. In considering other films featuring trains, I identified a pattern of environmental conflict, leading me to question the relationship between trains and the natural environment as portrayed in popular cinema. To conduct my research, I …

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The Samuels-Buchanan Correspondence And The Lost Opportunity For A Positive Public Choice Scholarship, Luke Petach Jan 2023

The Samuels-Buchanan Correspondence And The Lost Opportunity For A Positive Public Choice Scholarship, Luke Petach

Funded Scholarship

This article revisits the debate between James Buchanan and Warren Samuels over Miller v. Schoene (1928). The initial court case—concerning the rights of government in the face of conflicting private interests—and subsequent debate between Buchanan and Samuels have important implications for the interrelations between legal and economic processes, the difference between a normative and positive theory of public choice, and the nature of public choice more generally. In published papers and private correspondence, the writings of Samuels reveal an alternative conception of public choice theory as a positive endeavor divorced from the free market normative implications of Buchanan’s work. Application …

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Identities Of Women In Indian Art And History, Nalini Rao Jan 2023

Identities Of Women In Indian Art And History, Nalini Rao

Monsoon: South Asian Studies Association Journal

The stereotypical image of Indian women portrayed in the art of stone sculpture is often interpreted as images of beauty that are sensuous, religious as well depict social life. There are historical reasons for depicting her as such. This paper inquires into the changing depiction and social forces that influenced feminine imagery. This paper examines the portrayal of beauty through idealization of female body which has evolved over the centuries in India. It also aims to understand their changing status and explores issues of feminine identity, status, and empowerment largely in ancient and medieval India. It also provides a brief …

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Employer Branding In The Healthcare Sector: The Role Of Instrumental And Symbolic Image Attributes Among Potential Applicants And Doctors, Jiaxin Luo, Aristides I. Ferreira, Filip Lievens, Beatriz R. Trigo Jan 2023

Employer Branding In The Healthcare Sector: The Role Of Instrumental And Symbolic Image Attributes Among Potential Applicants And Doctors, Jiaxin Luo, Aristides I. Ferreira, Filip Lievens, Beatriz R. Trigo

Research Collection Lee Kong Chian School Of Business

This study draws from the instrumental-symbolic framework to analyze the employer image of public hospitals among final-year students and employed doctors. We examine the relative importance of perceived instrumental and symbolic employer image attributes in public hospitals in China among two groups of individuals (211 final-year students and 200 currently employed doctors). Both instrumental and symbolic attributes are significantly related to hospitals' attractiveness as an employer. Symbolic trait inferences explain incremental variance in employer attraction beyond instrumental attributes. Although both attributes explain similar portions of the variance in the two groups, the attributes that emerge as significantly related to hospitals' …

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Design Education As A Catalyst For Innovation: A Case Study From Singapore, Tamas Makany, Nur Hidayah Abu Bakar, Cheaw Hwei Low Jan 2023

Design Education As A Catalyst For Innovation: A Case Study From Singapore, Tamas Makany, Nur Hidayah Abu Bakar, Cheaw Hwei Low

Research Collection Lee Kong Chian School Of Business

This case study presents some of the critical milestones of design education in Singapore. We begin with a brief overview of the 50-year history of design’s central role in Singapore’s nation-building, culminating in the Design 2025 Masterplan and the formation of the Design Education Advisory Committee (DEAC), a roadmap and an approach to shape the future of design education while nurturing a culture of innovation with a societal focus. The case study then outlines two recent prototypes: (1) Cross-IHL Learning Bootcamps and (2) Seamless Career Pathway - both fostering a strong connection between academic institutions and the design industry. Finally, …

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Work Effort: A Conceptual And Meta-Analytic Review, Chad H. Van Iddekinge, John D. Arnold, Herman Aquinis, Jonas W. B. Lang, Filip Lievens Jan 2023

Work Effort: A Conceptual And Meta-Analytic Review, Chad H. Van Iddekinge, John D. Arnold, Herman Aquinis, Jonas W. B. Lang, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Work effort has been a key concept in management theories and research for more than a century. Maintaining and increasing employee effort also is a persistent concern to managers. The goal of the present conceptual and meta-analytic review was to increase clarity and consensus regarding what effort is and how to measure it. First, we reviewed conceptualizations of effort and provided an integrated definition that views effort as a direct outcome of motivation that captures (a) what employees work on, (b) how hard they work, and (c) how long they persist in that work. Second, we identified four main ways …

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Biting The Hand That Feeds: A Status-Based Model Of When And Why Receiving Help Motivates Social Undermining, Kenneth Tai, Katrina Jia Lin, Catherice K. Lam, Wu Liu Jan 2023

Biting The Hand That Feeds: A Status-Based Model Of When And Why Receiving Help Motivates Social Undermining, Kenneth Tai, Katrina Jia Lin, Catherice K. Lam, Wu Liu

Research Collection Lee Kong Chian School Of Business

Social exchange theory suggests that after receiving help, people reciprocate by helping the original helpgiver. However, we propose that help recipients may respond negatively and harm the help giver when they perceive helping as a status threat and experience envy. Integrating the helping as status relations framework and the social functional perspective of envy, we examine when and why receiving help may prompt help recipients to undermine help givers. Across four studies, we find progressive support for our results, which show that when individuals receive task-related help from help givers who are perceived to be more, rather than less, competent …

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Personnel Selection: A Review Of Ways To Maximize Validity, Diversity, And The Applicant Experience, Chad H. Van Iddekinge, Filip Lievens, Paul R. Sackett Jan 2023

Personnel Selection: A Review Of Ways To Maximize Validity, Diversity, And The Applicant Experience, Chad H. Van Iddekinge, Filip Lievens, Paul R. Sackett

Research Collection Lee Kong Chian School Of Business

Personnel Psychology has a long tradition of publishing important research on personnel selection. In this article, we review some of the key questions and findings from studies published in the journal and in the selection literature more broadly. In doing so, we focus on the various decisions organizations face regarding selection procedure development (e.g., use multiple selection procedures, contextualize procedure content), administration (e.g., provide pre-test explanations, reveal target knowledge, skills, abilities, and other characteristics [KSAOs]), and scoring (e.g., weight predictors and criteria, use artificial intelligence). Further, we focus on how these decisions affect the validity of inferences drawn from the …

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