Social and Behavioral Sciences Commons^™

The Digital Engine Model: Lead Generation Through Applied Dcm Strategies, Kyle A. Huggins, John D. Hansen

Journal of Applied Marketing Theory

Digital Content Marketing (DCM) has become a primary tool for marketers in driving lead generation in today’s digital marketing world. Leading brands are creating and curating content trying to build brand equity and trust, connecting content to consumer action through brand story. And while strong theoretical models of content marketing have been discussed in the marketing literature, like Hollebeek and Macky (2019), there is a dearth of understanding about the application and direct impact of organic digital content strategies on marketing directives. This paper investigates an applied model, called The Digital Engine, which provides instruction on proper inbound marketing techniques …

Flow With Compassion, Kay Coates, Jessica Garner

Library Faculty Presentations

No abstract provided.

Reversing The Downward Curve: When Is Progressive Discipline Necessary And How To Focus On Positive Improvement And Retention Within An Access Services Department?, Kay Coates, Jessica Garner

Library Faculty Presentations

A challenge that many leaders face in Access Services is managing employee relations. A team with high morale will be well-functioning, collegial, and more likely to represent the library positively. What is a leader to do when they notice a slow degenerative change in morale or when a department has become toxic? This is when clearly defined progressive discipline can be used as a tool to guide a department back on track. Progressive discipline should not be punitive especially if it incorporates a sense of belonging steeped in DEI. Using positive discipline techniques that reinforce connectedness, team spirit, and genuine …

Addressing The Unmentionable At The Circulation Desk: An Unlikely Library Partnership For An Often-Overlooked Cause: Period Equity, Jessica Garner

Library Faculty Presentations

The role of libraries at universities has grown over the years in surprising ways to improve service to the academic and student community. One such surprising change came from a project aimed at decreasing period poverty. The Period Equity Movement (PEM) was created in collaboration with the university’s Office of Student Wellness and Health Promotion through funding that came from a $48,000 Sustainability Fee grant and other internal funding. The grant specifically focused on purchasing reusable products such as menstrual cups and fabric pads and organic disposable tampons and pads. The Access Services Department became an impactful partner in this …

Restricted At Home, Impeded Abroad: A Study Of Domestic Human Rights Practices And Women’S Global Economic Power, Cameron Elizabeth Cheatham

Honors College Theses

To what extent does the practice of human rights as universal or culturally relative impact women’s status in the global economy? While there is already evidence to show how women have less power in countries that practice culturally relative human rights, this study aims to explore how the domestic practice of human rights influences women’s global power through an analysis of women’s financial inclusion. Using a cross-national, quantitative analysis, I show that human rights practices in the domestic arena directly impact the economic power of women in the global economy. When human rights practices at home are more universal in …

Diet And The Role It Plays In Cognition, Ryan S. Lavrisa

Honors College Theses

The Food and Agricultural Organization of the United Nations have calculated the effects of animal agriculture and factory farming to be responsible for generating 14.5-16.5% of global greenhouse gas emissions as well as using 70% of all agricultural land to sustain itself. Plant-based diets such as veganism and vegetarianism have been on the rise as many seek to find diets that mitigate the animal suffering and environmental impact for which animal agriculture is responsible. With the rise of these diets, it is important to understand the cognitive effects adhering to such diets can have on the body and mind, as …

Creating Flow Thru The Compassion Of Satisfaction, Kay G. Coates, Jessica Garner

Library Faculty Presentations

No abstract provided.

An Integrated Evidence-Based Approach To Provide A Practicum-Based Learning Experience To Students, Dziyana Nazaruk, Joseph Telfair, Jamie S. Cromley, Joanne Chopak-Foss, Ana M. Palacios

Department of Health Policy and Community Health Faculty Publications

Background

Due to the challenges created by the COVID-19 pandemic, the public health field has an exceptional opportunity not only to address current challenges but also to rebuild and expand the workforce. Objectives

The main objective of this presentation is to highlight the 2018-2022 academic year's progress of the practice-based learning experience of the JPH College of Public Health at Georgia Southern University in Georgia, USA. The College serves more than 59, mostly rural counties, and involves diverse practicum preceptors, students, and existing professionals from the USA and other countries. The College provides a unique opportunity for students to develop …

Strengths, Weaknesses, Opportunities And Threats Of A Community-Based Egg Program In Rural Honduras, Lilly Karsa, Dziyana Nazaruk, G. Ramos, L. Manship, Ana M. Palacios

Department of Health Policy and Community Health Faculty Publications

Background

Young children living in poor rural areas in Honduras are susceptible to suffering from undernutrition. About 1 in every 4 children under age 5 have stunting. Stunting during early childhood has negative consequences on an individual's life that can have short-term and lasting effects. This study's purpose was to explore the perceptions of the mothers of children that participate in a community-based nutrition-agriculture program that offers 1 egg daily to all children ages 6 to 24 months in 13 communities. Methods

Using community-engaged methods, we implemented a SWOT analysis to identify strengths, weaknesses, opportunities, and threats using a semi-structured …

Improving Library Discovery: Assessing Practices With The Odi Conformance Checklist For Libraries, Jeffrey M. Mortimore

Library Faculty Presentations

The ODI Conformance Checklist for Libraries provides a structured and practical tool for libraries to assess and improve their discovery practices, ultimately leading to a better user experience for library patrons. Employed as an assessment tool, the ODI Checklist supports self assessment, vendor assessment, benchmarking, and continuous improvement. As such, technical service units will benefit from repeating the checklist regularly over time. This poster presents the ODI Conformance Checklist as an internal assessment tool and highlights ways in which we are using its findings to identify and prioritize improvements to discovery workflows and practices.

One Form To Rule Them All: A Simple Codebase For Streamlined Search Form Creation And Management, Jeffrey M. Mortimore, Justin Barnett

Library Faculty Presentations

Creating and managing database search forms can feel like a daunting task. Vendor form builders often produce overweight, complex, heavily styled code that may not support remote authentication or meet accessibility standards, are hard to reformat, are easy to break, and stop working the moment the vendor updates the platform. To address these challenges, we have developed a single, streamlined codebase that can be reused to create search forms for most databases that support stable URLs for result lists. Using this codebase, we can quickly create, customize, troubleshoot, and maintain search forms for a variety of databases. Also, our public …

Links, Links Everywhere: Supporting Creation Of Reliable Access Urls, Jeffrey M. Mortimore

Library Faculty Presentations

Creating reliable links to library resources is a challenging task, for patrons and library personnel alike! Databases have different linking requirements, ranging from identifying the correct base URL to revising the URL for remote authentication. Often, databases’ built-in linking features are unreliable, especially for off-campus users. Linking isn’t just a technical issue, it’s an equity issue. To address this challenge, we have developed a dedicated “Linking to Library Resources” guide that includes unique link creation tutorials for each database we support. These linking tutorials appear in our database detailed descriptions, library personnel use them for staff training and reference, and …

The Urgent Need For Preparing Anti-Oppressive Citizens In Elementary Social Studies: A Conceptual And Pragmatic Framework For Educators, Erin Piedmont

Teaching Social Studies in the Peach State

No abstract provided.

Get To Know The Georgia Council For History Education, Joann Wood

Teaching Social Studies in the Peach State

Find out about the Georgia Council for History Education by exploring with colleagues a deeper understanding of history and improving the teaching and learning of history.

Artificial Intelligence History, And Libraries: History And Legacy Of Library Contributions To Machine Learning, Wilhelmina Randtke

Library Faculty Presentations

Machine learning seems to be newly everywhere. It's not new, so much as faster processing makes it newly useful. Imagine an automated cataloging program that takes 300 years to run, versus one that takes a week to run. Increased processing speed is a substantive change. This presentation overviews the history of libraries and artificial intelligence. First, teasing out past applications of machine learning in libraries. High quality results and concrete applications of artificial intelligence in libraries have been explored and published for decades. Over time, faster processing allows use at scale. Second, how library and metadata work contributes to machine …

Growing And Maintaining Your Tech Collection: A Guide For Libraries Large And Small, Kyle Culpepper, Wilhelmina Randtke

Library Faculty Presentations

Are you curious about how to start, grow, or maintain a circulating technology collection in your library? Join our upcoming webinar as we discuss the library's dynamic role in providing essential equipment circulation services for diverse patron groups.

Discover:

✅ The array of A/V and computer equipment available.

✅ Borrowing and circulation policies.

✅ Support, training, and accessibility initiatives.

✅ Real success stories from the Valdosta State University and Georgia Southern University communities

✅ Exciting plans for the future!

Don't miss this opportunity to explore how the New Media Center at Valdosta State University and the libraries at Georgia Southern …

Take A Joy Ride: Applying The Theory Of Interdependence To Library Practice, Kay Coates, Jessica Garner

Library Faculty Presentations

From the viewpoint of librarianship, when closely examined, the theory of Interdependence emphasizes the shared responsibility between libraries and the patron communities they serve. It can lead to creating inclusive and welcoming environments. Libraries are sensitive to the needs of diverse cultures. Library services are tailored to meet patron needs by training and supporting staff to work effectively with diverse groups. Promoting cross-cultural understanding and supporting lifelong learning libraries can better serve their communities and promote the common goals of literacy, education, and community engagement. Overall, the theory of interdependence highlights the importance of collaboration, partnership and mutual dependence between …

Software Maintenance: Planning A Server Upgrade - A Library Perspective, Wilhelmina Randtke, Melissa Jackson

Library Faculty Presentations

Like many libraries, the Georgia Southern University Libraries (GS Libraries) rely on tools to support library services which are run on in-house servers. The servers are run by main campus Information Technology Services (ITS), and ITS is not familiar with how each piece of software is used and how it is supposed to work. ITS monitors the basic high level server architecture but does not work with the actual applications installed on these servers.

Tools like EZProxy and ILLiad are mission critical and are run in-house. Over the past year, the GS Libraries have formalized an upgrade process for the …

Human Ecology News, Georgia Southern University

Human Ecology News (2012-2023)

• Scholar Sips
• Virginia Rolling, Ph.D. wins Career Champion award

The Lost Fortune Of The Virginiaman: Analyzing The History Of The Beale Ciphers Using Historical Land Grants, Simon E. Rosenbaum

Armstrong Undergraduate Journal of History

Since the mid-19th century, the mystery of the Beale ciphers has confounded cryptanalysts, intelligence agencies, historians, and treasure hunters alike. Countless works of scholarship have analyzed the story, the ciphers, and possible locations for the massive buried treasure allegedly in rural Bedford County, Virginia. However, prior methodology applied to historiography on the subject has been unsuccessful in making headway in an understanding of the history and location of the Beale treasure. In examining prior scholarship in conjunction with recorded land grants and associated archaeological scholarship, this paper proposes a new direction for research into the Beale cipher mystery and new …

‘Following The Line Of Least Resistance’: African American Women In Domestic Work, 1899–1940, Taylor Simsovic

Armstrong Undergraduate Journal of History

This paper examines the challenges faced by African American women employed in domestic service between 1899 and 1940, with a focus on how race, class, and gender intersected to shape their experiences. Specifically, the study investigates how these women continued to perform reproductive labor as they migrated from the South to Northern states during the Great Migration. Drawing on a range of primary and secondary sources, the analysis argues that Black women's persistent employment in undervalued labor within white American homes was driven by the mutually constitutive systems of capitalism, white supremacy, and patriarchy. These systems channeled Black women into …

September 2023 Digital Commons Readership Snapshots, Georgia Southern University

Digital Commons Readership Snapshots

No abstract provided.

Software Testing: How To Design A Software Testing Process For Everyone, Wilhelmina Randtke

Library Faculty Presentations

Software testing is about making sure software does what it's supposed to do, and doesn't do anything extra or different. Most academic presentations about software testing are done by people with large complicated projects. Those are the leaders. Many libraries use "shelf ready" software, including open source, to accomplish important work, and do not contribute code or do extensive customization to the software platforms they use. In fact, the ability to grab a piece of software and implement it without spending a lot of time, is part of what makes great software. Great software can be reused and shared without …

Human Ecology News, Georgia Southern University

Human Ecology News (2012-2023)

• NEWH Atlanta Chapter Fall scholarships
• Rachel Peden wins scholarship to London
• G4S Award: Kennedy Bass, John Peden and Tina Tin
• COAPRT Reaccreditation Granted

Getting Onboard The Intranet, Wilhelmina Randtke

Library Faculty Presentations

No abstract provided.

Human Ecology News, Georgia Southern University

Human Ecology News (2012-2023)

• Trent Maurer published in Family Science Review

Human Ecology News, Georgia Southern University

Human Ecology News (2012-2023)

• Rachel Peden, FMAD, wins scholarship

The “Butterfly Effect-Cascading Compassion Satisfaction In Library Land, Kay Coates

Library Faculty Presentations

Kay Coates explores the concept of compassion satisfaction in library work. The webinar discusses how compassion satisfaction can be a source of meaning and satisfaction for library practitioners, as well as how it can help to mitigate the effects of professional stress and representation burnout. The webinar also examines the interplay of empathetic helping, professional stress, and representation burnout, and how these factors can impact the helping exchange transaction in library work.

Clinical And Demographic Attributes Of Patients With Diabetes Associated With The Utilization Of Telemedicine In An Urban Medically Underserved Population Area, Lisa Ariellah Ward, Gulzar H. Shah, Kristie C. Waterfield

Department of Health Policy and Community Health Faculty Publications

Marginalized populations often experience health disparities due to the significant obstacles to care associated with social, economic, and environmental inequities. When compared with advantaged social groups, these populations frequently experience increased risks, poorer health outcomes, and reduced quality of life (QoL). This research examines the clinical and demographic characteristics—age, gender, and race—related to patients with varying stages of type 2 diabetes mellitus (T2DM), comparing the utilization of telemedicine (TM) with traditional healthcare face-to-face (F2F) appointments in an urban medically underserved population area (UMUPA). A logistic regression model, was used to analyze retrospective electronic patient health records (EHRs) from 1 January …

August 2023 Digital Commons Readership Snapshots, Georgia Southern University

Digital Commons Readership Snapshots

No abstract provided.