Social and Behavioral Sciences | Open Access Articles

Advr 4328: Strategic Advertising Campaign (Syllabus), Joel Nichols

Journalism and Strategic Media Syllabi Archive

Course Description: Development of an integrative campaign and its execution in include all advertising and promotion applications.

Go to article

Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.

Go to article

Crmm 4900: Creative Media Lab (Syllabus), Michael Robinson

Journalism and Strategic Media Syllabi Archive

Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.

Go to article

Crmm 4920: Information Design (Syllabus), Ashley Perks

Journalism and Strategic Media Syllabi Archive

Course Description: Visual presentation of quantitative and spatial information. Examines the planning, design, and preparation of statistical graphs, charts, timelines, diagrams, and maps.

Go to article

Advr 3321: Copywriting (Syllabus), Brandon Davis

Journalism and Strategic Media Syllabi Archive

Course Description: A detailed look at copywriting as a career path. We will learn the different types of copywriters and the roles they play in marketing. The course will have a strong focus on the practice of copywriting — how to write for customers across different types of media, how to format a copy document, how to write engaging content, and how to prepare a portfolio for a professional career.

Go to article

Jour 3120: Reporting (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.

Go to article

Jour 3526: Multimedia Storytelling (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.

Go to article

Jour 3629: Broadcast Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: You will be introduced to the basics of broadcast news reporting: how to find a story, shoot, write and edit for TV news.

Go to article

Jour 4124: Data Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting.

Go to article

Jour 4155: Multimedia Sports Reporting (Syllabus), Robby Byrd

Journalism and Strategic Media Syllabi Archive

Course Description: Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms.

Go to article

Jour 4165: Feature Writing/Reporting (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced practice in reporting, writing and editing feature stories for magazines, newspapers and the Web; finding and developing publishable ideas; freelance techniques; advanced reporting skills; writing techniques with emphasis on clarity, focus, structure, word choice, narrative and explanatory approaches; editing and revision.

Go to article

Jour 4190: Opinion Writing/Reporting (Syllabus), Otis Sanford

Journalism and Strategic Media Syllabi Archive

Course Description: Principles and practices for well-researched, well-written and well-illustrated editorials, columns, op-ed submissions, reviews, broadcast commentaries and long form analysis/perspective pieces. Thorough examination of the purpose and impact of opinion journalism on targeted readers, viewers, listeners, political leaders, policy makers and society at large.

Go to article

Jour 4530: Innovative Storytelling Techni (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: The course offers advanced instruction, training, practice and analysis in multi-platform journalism including audio, video and social media. The course will also focus on effective use of various media platforms to tell stories in a modern media environment.

Go to article

Jour 4629: Tv News Writing/Reporting (Syllabus), Jessica Jaglois

Journalism and Strategic Media Syllabi Archive

Course Description: Gathering, writing and presentation of news for television. Students will shoot, write, edit and voice packages for use in both the reporting and producing classes.

Go to article

Jour 4639: Television News Producing (Syllabus), Joe Hayden

Journalism and Strategic Media Syllabi Archive

Course Description: Producing, writing, editing and using electronic equipment to assemble a television newscast; emphasis on performing the various tasks in a working newsroom.

Go to article

Jour 4998: Multimedia News Lab (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Write, produce content for a personal beat-driven blog that will house multimedia stories on important, complex topics in the city of Memphis; course will mirror collaborative opportunities underway in industry and provide students with the strongest multimedia material possible for portfolios.

Go to article

Jrsm 1700: Intro To Media (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Go to article

Jrsm 1700: Intro To Media (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Go to article

Jrsm 1700: Intro To Media (Syllabus), Terris King

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; history, philosophy and goals of modern journalism; impact on governmental, social and economic systems.

Go to article

Jrsm 1750: Precision Language (Syllabus), Dana Albright

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Go to article

Jrsm 1750: Precision Language (Syllabus), Pamela Denney

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Go to article

Jrsm 1750: Precision Language (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Go to article

Jrsm 1750: Precision Language (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to grammar and writing style for use in journalism and mass communication; foundations of research and information gathering, media literacy, and plagiarism.

Go to article