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Social and Behavioral Sciences Commons

Open Access. Powered by Scholars. Published by Universities.®

2022

Communication

Social Media

Macalester College

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Full-Text Articles in Social and Behavioral Sciences

Breaking Things: Origins And Consequences Of Racialized Hate Speech On Facebook, Katherine Herrick Apr 2022

Breaking Things: Origins And Consequences Of Racialized Hate Speech On Facebook, Katherine Herrick

International Studies Honors Projects

This thesis seeks to bring attention to the ways in which the effects of hate speech--specifically racialized hate speech--transcends digital platforms. It will begin by connecting the phenomenon of racialized hate speech on Facebook to specific psychological tendencies that the company consciously amplifies for its own financial benefit. The first chapter interrogates the common narrative that violent rhetoric indicates a flaw in the platform’s design, instead arguing that proliferation of such content is encouraged by Facebook’s algorithm. From there, the second chapter examines what happens when a technology giant leverages human psychology for corporate greed. A true worst-case scenario, the …