Social and Behavioral Sciences Commons^™

Social Media, Mass Mobilization And National Development In Nigeria: Lessons From The #Endsars Protest, Eno-Obong Blaise Akpan, Tordue Simon Targema

ASEAN Journal of Community Engagement

This study explored the potential of social media for effective mass mobilization and community engagement to attain national development in Nigeria. Premised on the fact that social media have become popular platforms attracting millions of subscribers, the study examined how the opportunities they offer could be harnessed and purposefully deployed to galvanize the citizens to pursue national development causes. This was done against the backdrop of the technological determinism theory that provides the framework for investigating the indispensable role which technology plays in the advancement of a nation’s socio-economic development. The secondary research approach was adopted to carry out the …

Help Or Hindrance: How Social Media Affects The Selection And Hiring Processes Of Businesses, Alexandra Krska

Management Undergraduate Honors Theses

Continually, young people have been advised to be conscientious of the imagery they put on social media regarding their personal lives in preparation for employment selection. However, the use of social media in the selection process may cause Human Resource professionals to have inadvertent biases toward candidates among other moral and ethical issues. Through extensive research of the thoughts and actions of a plethora of different corporate professionals, I will analyze whether using social media as a tool in the selection process authentically produces positive unbiased results, or whether social media poses more ethical issues. With the hopes to create …

Reinventing Child Labour: A Contemporary Analysis Of Children's Participation In The Digital Labour Economy, Bayan Kojok

Major Papers

This major research paper explores the historical shifts in labour and childhood, highlighting children’s ongoing implication in the capitalist market. My focus is influencer marketing, the newest form of digital work. The onset of social media and the introduction of the “influencer” is a cultural and political-economic shift that has expanded the definition of labour, whether this form of labour is widely recognized or not. The Instamom has emerged from this redefinition of labour; these individuals have curated influencer status by advertising their life as a mom on social media, particularly Instagram. This becomes problematic as children are inherently involved …

Shut Up And Dribble: How Twitter Users Attempt To Mute Athlete Opinion, Monejah Black

The Winthrop McNair Research Bulletin

Professional athletes have engaged in several methods of activism to show their discontent with President Donald Trump, including forgoing the traditional White House visit for teams who win national championships. This form of protest has headlined the national media, especially since President Trump has personally uninvited players and teams through Twitter. NBA superstars, such as LeBron James, also took to Twitter to attack and criticize the president, resulting in a cascade of tweets from NBA players with disparaging remarks about the president. This research will analyze and categorize Twitter users’ replies to these tweets. Results show that most of the …

Higher Education Social Media: Student Perceptions Of University’S Covid-19 Crisis Communication, Bailey Cormier

Honors Program Theses and Projects

This study, as stated, is aimed to explore the perceptions and experiences of full-time undergraduate students of the university’s social media crisis communication. These students, the stakeholders of BSU, have followed Instagram accounts and have both accessed and been the audience of during the COVID-19 pandemic. Since the COVID-19 pandemic is a novel health crisis, the findings of this study have significance and can provide insights into effective crisis communication strategies that organizations and crisis communicators can implement in the current pandemic and future health crises. Experiences with different aspects during the pandemic such as participating in education online during …

Tag Your Friends For A Chance To Read This Paper: Self-Monitoring And Renumeration Posts On Social Media, Andrea Weng

Honors Program Theses and Projects

Brands frequently offer consumers the opportunity to win prizes or be entered into a sweepstakes by asking for likes, shares, tags and even content creation. However, many consumers are not interested in interacting with their social media audience for the sole purpose of remuneration. This study explores the willingness of Gen Z to participate in remuneration posts and the likelihood of liking, sharing, tagging and more. Findings reveal that most Gen Z consumers are willing to like a post in order to be entered to win something, but further engagement is less likely. When using more popular platforms like Instagram, …

Mitigating Covid-19 Infection Rates And Increasing Vaccination Rates For Children Ages 5-11: A Content Analysis Of How Two Hospitals’ Use Of Effective Social Media Engagement Helped To Influence A Healthier Public, Jacqueline Delorey

Honors Program Theses and Projects

The Covid-19 outbreak initiated an international public health crisis, altering our publics dependency on health organizations communication strategies and tactics. Immediate crisis communication and public health efforts were needed to mitigate panic and infectious disease across the globe. The digital marketing strategies utilized for social media began to reflect the value of accurate and timely information spread in correlation to a healthier targeted public for large health organizations. The significance of this thesis in the field of communications directly correlates to the health belief model, which is used to observe the motivation and decision-making processes that influence an individual’s choice …

From Fitspiration Posts To Food Shaming: Social Media’S Impact On Adolescent Girls’ Body Image, Madison Jones

Honors Program Theses and Projects

Social media is marketed as a way to connect and share with others all over the world—a fast way to connect to grandma down in Florida, do research from a university on the other side of the world, or even spark environmental change across the globe. So how, at the same time, can this be a harmful tool, one that has been identified as a cause of depression and even, in some cases, suicide in young girls? Social media sites like Instagram, FaceBook, and TikTok encourage users to post pictures and videos that show your “best self” alongside a rating …

We're All Friends Here: Examining Transparasocial Interaction On Twitch And Its Effects On Strategic Communications, Alexander Edward Carter

Doctoral Dissertations

In this paper, the author examines advertising on the video game live streaming platform, Twitch. Using a 2 (presence/absence of Transparasocial Interaction) x 2 (presence/absence of self-disclosure by the streamer), this study seeks to gain a better understanding of community perceptions of influencers, and advertising on the Twitch platform, a subject that is only recently becoming a topic of interest for advertising scholars.

The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell

Graduate Theses and Dissertations

Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …

Diversity Of Gay Identity And Gender Expression On Social Media, Nadissa Fadhila

JURNAL KOMUNIKASI INDONESIA

The purpose of this research is to provide perspective on being a gay in Indonesia and his point of view on how he tries to express his diverse identities through social media Instagram. Also, how he tries to be unattached from the negative profiling and imagery of being a gay that exists in society in Indonesia. The focus of this research is the practice of posting and uploading content on Instagram from Magistus Miftah, an Indonesian fashion designer. This research is qualitative research with descriptive design and social semiotics analysis. This research concludes that the gender expression that Magistus Miftah …

Social Media As A Counter Space For The Motherhood Community In Creating Counter-Hegemony, Ardhani Indranila

JURNAL KOMUNIKASI INDONESIA

This article explores how the emergence of the online community of motherhood on social media can become a medium of counter-hegemony against the discourse of motherhood. The concept of “ibuism” as a picture of an ideal mother’s parenting form in Indonesia is justified as the standard of a “good mother” that has been socially constructed for a long time. The dominant discourse has been internalized from generation to generation by Indonesian women. However, this discourse negates other narratives that are important for women. Therefore, the online motherhood community on social media emerged to overcome these challenges and mobilize women to …

American Young Adults' Self-Perception Of Interpersonal Communication With Family And Friends Online Through Social Media And In-Person, Patrick Joseph Wolf

Doctoral Dissertations and Projects

Social media has been a dominant factor in the emerging world of 2022. Nearly all-American young adults (ages 18-24) have some mobile device and form of social media. However, the effects of mass social media consumption have not fully been applied to Communication scholarship, particularly regarding multiple social media applications' effects on young adults' interpersonal communication abilities with family and friends. Applying Walter Ong's Theory of Second Orality to social media today and Social Exchange Theory, Social Penetration Theory, Relational Communication Theory, and Family Systems Theory helped find comparative academic research that aided in grounding the theoretical framework of this …

One’S Social Media Identity: Article Review, Sasha S. Brenden

Pepperdine Journal of Communication Research

In the last ten years the impact of social media has expanded dramatically. People's identity used to only be affected by face to face interactions; however, now one's identity can be built and shifted through online social interactions and relationships over social media. Fake news causes a shift in identity because of impossible ideals of perfection. Fake news not only dictates what is the ideal image but can create a negative association to those who do not fall into that minesquale category (men and women). These studies show the unlimited communication regulations on social media, which leads to cyberbullying (electronic …

The Use Of Social Media By Leaders In Times Of Crisis: 2020–21 United States Election Protests, Cagdas Yuksel

USF Tampa Graduate Theses and Dissertations

This study investigated the Facebook posts made by presidential candidates Donald J. Trump and Joe Biden during the crisis that emerged after 2020 presidential election. The purpose of the study is to gain a better understanding of how crisis response is enacted via social media. This study's conceptual basis is the Social Crisis Communication Theory. The crisis, which is the focus of the study, was limited to the post-election process, which started with the allegations of Donald Trump alleged fraud in the election, after the 3 November 2020 US presidential elections, and especially to the process that resulted in the …

Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham

Graphic Communication

We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.

An Ethical Discussion About The Responsibility For Protection Of Minors In The Digital Environment: A State-Of-The-Art Review, Charles Alves De Castro, Aiden Carthy, Isobel Oreilly Dr

Articles

Many ethical questions have been raised regarding the use of social media and the internet, mainly related to the protection of young people in the digital environment. In order to critically address the research question "who is responsible for ethically protecting minors in the digital environment?", this paper will review the main literature available to understand the role of parents, the government, and companies in protecting young people within the digital environment. We employed a holistic process that covers a state-of-the-art review and desk research. The article is divided into four sessions; (1) Government Policies from the European Union (EU) …

Between Rock And A Hard Place: Rock On The Border Between Nations And Cultures, Jose Sanchez

Theses and Dissertations

Laredo, Texas has a vibrant rock music scene that has developed since the late 1960s. However, there was a time during the 1980s and early 1990s that live rock music venues were very few, and local rock bands were relegated to holding private events if they wished to perform. The history of live rock music in Laredo and its resurgence during the 1990s and 2000s was explored through interviews with local musicians, examining the role the Internet, social media, and online music platforms have played in propagating it in recent years. The result is a better understanding of this transnational …

The Association Between Neighborhood Social Media Use And Social Cohesion, Sense Of Community And Perceived Safety Among Adults In Clark County, Nevada, Emily Strickler

UNLV Theses, Dissertations, Professional Papers, and Capstones

Place-based health is a concept that suggests where you live has an effect on your health outcomes. Social health factors such as social cohesion, sense of community, and perceived safety are all influenced by the neighborhood environment, and positively associated with health outcomes such as self-reported minutes of physical activity and symptoms of depression. With the increasing popularity of social media sites used specifically for neighborhood purposes, more neighbors are connecting than ever before. The purpose of this study was to determine if use of neighborhood social media sites was associated with the social health factors of social cohesion, sense …

A Social Networks Approach To Interaction Patterns Of Bts Compared To Justin Bieber On Twitter, Soohyun Park, Taisik Hwang

Far West Popular Culture Association Annual Conference

A Korean-pop boy band, BTS, has broken the cultural barrier to make changes in the nature of the global pop industry. This study examined the unique approach BTS has taken through social media to building its fan base and interacting with its fans. Twitter datasets were analyzed to explore the nature of BTS’s interaction with its fans on social media, as compared to another pop star, Justin Bieber. Findings and implications are discussed.

Breaking Things: Origins And Consequences Of Racialized Hate Speech On Facebook, Katherine Herrick

International Studies Honors Projects

This thesis seeks to bring attention to the ways in which the effects of hate speech--specifically racialized hate speech--transcends digital platforms. It will begin by connecting the phenomenon of racialized hate speech on Facebook to specific psychological tendencies that the company consciously amplifies for its own financial benefit. The first chapter interrogates the common narrative that violent rhetoric indicates a flaw in the platform’s design, instead arguing that proliferation of such content is encouraged by Facebook’s algorithm. From there, the second chapter examines what happens when a technology giant leverages human psychology for corporate greed. A true worst-case scenario, the …

Miracles Happen: An Exploration Of Girlhood And Celebrity, Sarah Thompson

Media and Communication Studies Honors Papers

Throughout the 2000s and early 2010s, many children’s programs were about fame and featured female protagonists while being written and produced by men. Despite being written by men, these shows clearly interpellate a young female audience. “Miracles Happen” explores this media and considers what girlhood is and what this media is teaching its audience. The first chapter looks at Disney’s studio and its history on how it inserts itself into the private lives of children. This chapter also analyzes this history and makes connections to how these traditions are carried into shows meant for girls on the Disney Channel. It …

Social Media’S Impact On One’S Mental, Physical, And Emotional Well-Being, Alexandria J. Shearer

Honors College Theses

Social media is widely used in users’ daily lives and is deeply embedded in the world of technology. Cellular devices and their applications have shown primarily negative effects on individuals’ lives. Studies have shown a lower self-esteem in young adults addicted to their smartphone (Aznar-Díaz, et al., et al. 2020). Another study highlighted the reactions to creating one’s own content versus the implications of consuming content. Individuals who created more than they consumed reported a higher level of self-esteem (Hygen, et al., 2021). While there were many studies regarding social media and wellness of young adults, there were gaps in …

Critical Thinking In The Age Of Misinformation: Information Literacy For Citizenship, Tamra Ortgies-Young, Jennfer Lobo Meeks, Barbara Robertson

Georgia International Conference on Information Literacy

As recent political events across the globe have shed a light on the fragility of democratic values, the role of the University in creating a framework for civic education becomes more urgent. Informed, caring and engaged citizenry must be a goal of higher education. Students currently face the emergence of faulty types of information - such as misinformation and disinformation, which undermines the notion of collective or public inquiry, not only within universities, but also within society as a whole. This challenge must be acknowledged and addressed by academic institutions.

Session presenters will provide an overview of their work, “Critical …

The New Frontier Or A Billionaire’S Joy Ride? Artificial Intelligence Driven Analysis Of Twitter Conversations Of The Spacex Company, Meghan Whittle, Miranda Butler

Senior Theses

In recent years, space travel has become less of a vision for select individuals in the field of research and is now on the cusp of becoming an experience available to paying customers. The purpose of this study is to determine Twitter users’ perceptions of SpaceX during the COVID-19 pandemic period from March 2020 to December 2021. We identified Twitter sentiment and emotions regarding such a new and abstract notion of a service that could be more widely available in the future. To achieve these goals, we collected tweets related to SpaceX using Brandwatch – a tool allowing the search …

Memes, Memes, Everywhere, Nor Any Meme To Trust: Examining The Credibility And Persuasiveness Of Covid-19-Related Memes, Ben Wasike

Communication Faculty Publications and Presentations

This study examined the credibility and persuasiveness of COVID-19-related Internet memes. This approach is important given the widespread use of social media during the pandemic and the rise of meme-based communication on social media. The study found that memes from an expert source are more credible and persuasive than those from a nonexpert source. The same applied to memes with an objective message over those with a subjective message. The credibility of a meme also improved its persuasiveness, meaning that users were more likely to like it, comment on it, and share it with others. As expected, younger people were …

The Effects Of Social Media Use And Social Media Influencers On Body Dissatisfaction And Self-Esteem Of Young Women, Devin Eagan

Psychology | Senior Theses

In 2021, 4.5 billion people worldwide were actively using social media, a 28% growth between 2019 and 2021 (Kemp, 2021). Influencers- social media users with many followers who show their daily lives to followers- have also become increasingly prominent (Chae, 2018). While significant research has been done on the impact of traditional media on body dissatisfaction, less is known about the effects of social media on body image. Previous research has indicated that repeated exposure to traditional media featuring thin women has a negative impact on body image. This study hypothesizes that women who spend more time on social media …

The Use Of Tiktok For Relationship Maintenance: An Exploratory Study, Shannon Nemes

Master's Theses and Doctoral Dissertations

The recent boom in popularity of the social media app TikTok has provided more opportunities for users in a committed relationship to express their love to their partner through features such as video sharing, tagging, or creating content together. The purpose of this study is to learn how romantic partners use TikTok to support relationship maintenance; in addition, this study draws on research related to the five love languages to gauge how romantic partners express their love for each other using TikTok. Interviews with eight individuals involved in long-term romantic relationships revealed how TikTok assists with relationship maintenance. Six themes …

Social Media Usage For Social Comparison And Its Relationship To Identity Development, Lillie C. Del Real

Honors Undergraduate Theses

Yang and colleagues (2018) found that social media comparison was related to identity distress. The purpose of the current study was to expand on their design, by examining multiple comparison factors (i.e., Ability, Opinion, Popularity, Likeness, Physical Appearance, Academic Status/Achievements, Work Status/Achievements, Relationship Status, Family Status, and Socioeconomic Status) and multiple identity development factors (i.e., Ruminative Exploration, Exploration in Breadth, Exploration in Depth, Commitment Making, and Identification with Commitment) on their ability to predict Identity Distress. College students (N= 407) in psychology courses participated in an anonymous online survey for course credit. The results were consistent with the …

Andrews University’S Thought Leadership Communication On Linkedin: A Textual Analysis, Nana Ama O. Akoto-Boateng

Master's Theses

Thought leadership is fast becoming a powerful communication tool for most industries and sectors including higher education institutions (HEIs). This study employed textual analysis to determine how Andrews University's thought leadership on LinkedIn compares with four other top-ranking Adventist universities, namely Loma Linda University, Pacific Union College, Southern Adventist University and Walla Walla University. The text elements that were analyzed during the study were image posts and video posts on the respective LinkedIn pages of these institutions, spanning from January 2021 to June 2021. Among other findings, the results of the study revealed that Andrews University compares as the least …