Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Publication Type
Articles 19321 - 19350 of 21483
Full-Text Articles in Social and Behavioral Sciences
Jour 6301: Event Management/Hprm & Pr (Syllabus), Amanda Mauck
Jour 6301: Event Management/Hprm & Pr (Syllabus), Amanda Mauck
Journalism and Strategic Media Syllabi Archive
Course Description: Development, execution and evaluation of events that support strategic communication practices. Emphasis on advertising and public relations tactics for non-profit, for profit and communitybased initiatives and organizations.
Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang
Jour 6500: Web Publish I: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 6500: Web Publish I: Html/Css (Syllabus), Bryan Robinson
Jour 6500: Web Publish I: Html/Css (Syllabus), Bryan Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 6550: Web Publish Ii/: Html/Css (Syllabus), Jin Yang
Jour 6550: Web Publish Ii/: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of journalism/mass media web sites; incorporation of target audience analysis and web usability; application of information products' conceptualization and layout.
Jour 6700: Mass Communication Law (Syllabus), David Arant
Jour 6700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 6900: Multimedia Visual Communication (Syllabus), Matthew J. Haught
Jour 6900: Multimedia Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a project for print and digital display, including data visualization, illustration, branding, video and photography.
Jour 7002: Pro Seminar (Syllabus), Matthew J. Haught
Jour 7002: Pro Seminar (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.
Jour 7002: Pro Seminar (Syllabus), Matthew J. Haught
Jour 7002: Pro Seminar (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Self-paced, online orientation for incoming master's students, addressing skills and issues relevant to graduate studies in mass communication. Grades of S/U, IP will be given.
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100: Entrepreneurial Media (Syllabus), Roxane Coche
Jour 7100: Entrepreneurial Media (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Jour 7075: Mass Communication Research Methods (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Jour 7100: Entrepreneurial Media (Syllabus), Roxane Coche
Jour 7100: Entrepreneurial Media (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Jour 7205: Advanced Social Media & Community Engagement (Syllabus), Melissa Janoske
Jour 7205: Advanced Social Media & Community Engagement (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: A continuation of both writing and management, this course looks at how to build campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms.
Jour 7205: Advanced Social Media & Community Engagement (Syllabus), Melissa Janoske
Jour 7205: Advanced Social Media & Community Engagement (Syllabus), Melissa Janoske
Journalism and Strategic Media Syllabi Archive
Course Description: A continuation of both writing and management, this course looks at how to build campaigns and relationships that build organizational voice, serial storytelling, and working with a community to encourage strong organization-public relationships. Will also look at content creation on multiple technologies and platforms.
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Jour 7340: Advertising Management (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.
Jour 7600: Media Internship (Syllabus), Matthew J. Haught
Jour 7600: Media Internship (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 7600: Media Internship (Syllabus), Matthew J. Haught
Jour 7600: Media Internship (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Work in practical assignments at local media under supervision of qualified practitioners.
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Mass Communication (Syllabus), Kim Marks
Jour 1700: Survey Of Mass Communication (Syllabus), Kim Marks
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis
Journalism and Strategic Media Syllabi Archive
Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Jour 3900: Visual Communication (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to design software of Photoshop and InDesign; application of fundamental design principles and visual journalism principles; development of publication projects.
Jour 4802/6802: Covering The Olympics (Syllabus), Roxane Coche
Jour 4802/6802: Covering The Olympics (Syllabus), Roxane Coche
Journalism and Strategic Media Syllabi Archive
Course Description: Meeman 901 Strategies, a student run public relations firm, will gain hands-on experience by developing creative projects for campus and community clients at UM Crews Center for Entrepreneurship.
Jour 4700: Mass Communication Law (Syllabus), David Arant
Jour 4700: Mass Communication Law (Syllabus), David Arant
Journalism and Strategic Media Syllabi Archive
Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.
Jour 7414: Audience Analysis And Segmentation (Syllabus), Sandra H. Utt
Jour 7414: Audience Analysis And Segmentation (Syllabus), Sandra H. Utt
Journalism and Strategic Media Syllabi Archive
Course Description: Understanding the variety of audiences and publics faced in strategic communication, including how to segment them properly, the importance of understanding a variety of audience characteristics, and how to use research to reach and comprehend the impact those audiences can have on strategic communication work.
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Otis L. Sanford
Jour 1700: Survey Of Media (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Jour 1700: Survey Of Media (Syllabus), Candy Justice
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Tori Cliff
Jour 1700: Survey Of Media (Syllabus), Tori Cliff
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.
Jour 1700: Survey Of Media (Syllabus), Otis L. Sanford
Jour 1700: Survey Of Media (Syllabus), Otis L. Sanford
Journalism and Strategic Media Syllabi Archive
Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.