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Social and Behavioral Sciences Commons™

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2014

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Articles 16711 - 16740 of 18482

Full-Text Articles in Social and Behavioral Sciences

Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff Jan 2014

Jour 4702: Mass Media/Diversity/Society (Syllabus), Tori Cliff

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced study of recent, critical issues faced by mass media with exploration of complexities that cause them and their impact on society.


Jour 4802/7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith Jan 2014

Jour 4802/7100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: Meeman 901 Strategies, a student run public relations firm, will gain hands-on experience by developing creative projects for campus and community clients at UM Crews Center for Entrepreneurship.


Jour 4900/6900: Multimedia Mass Communication (Syllabus), Ashley D. Furrow Jan 2014

Jour 4900/6900: Multimedia Mass Communication (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Using computers to learn process/software/production design concepts involved in multimedia primarily designed for computer communication; digital editing of still images, off-line video editing, animation and production techniques for assembling all into a single CD or video to convey advertising, public relations, or news editorial concepts.


Jour 4910: Social Media Practices (Syllabus), Kerry Crawford Jan 2014

Jour 4910: Social Media Practices (Syllabus), Kerry Crawford

Journalism and Strategic Media Syllabi Archive

Course Description: Introduction to basics of using social media in strategic ways as a reporter and/or a public relations or advertising professional; many changes in the media landscape and skills needed in today's media careers will be discussed.


Jour 4998: Multimedia News Lab (Syllabus), Thomas J. Hrach Jan 2014

Jour 4998: Multimedia News Lab (Syllabus), Thomas J. Hrach

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.


Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow Jan 2014

Jour 4998: Multimedia News Lab (Syllabus), Ashley D. Furrow

Journalism and Strategic Media Syllabi Archive

Course Description: Applied skills in writing, videography, editing and studio work to present a multi-media product.


Jour 6702: Mass Media/Diversity/Society (Syllabus), R. Spielberger Jan 2014

Jour 6702: Mass Media/Diversity/Society (Syllabus), R. Spielberger

Journalism and Strategic Media Syllabi Archive

Course Description: Advance study of critical problems faced by mass media, with exploration of complexities that cause them.


Jour 7025: Law Of Mass Communication (Syllabus), Dan Trigoboff Jan 2014

Jour 7025: Law Of Mass Communication (Syllabus), Dan Trigoboff

Journalism and Strategic Media Syllabi Archive

Course Description: The study of laws and regulations affecting mass media with attention to social and political forces that shape the law; exploration of First Amendment theories as well as the constitutional framework of the legal system; in-depth legal research in the student's selected area of interest.


Jour 7050/8050: Mass Communication Theories (Syllabus), Daphney Pernola Barr Jan 2014

Jour 7050/8050: Mass Communication Theories (Syllabus), Daphney Pernola Barr

Journalism and Strategic Media Syllabi Archive

Course Description: Key concepts and development of theories offered to explain operation and effects of mass communication media; multidisciplinary overview of theories dealing with advertising, broadcasting, print, and public relations messages, media, and effects.


Jour 7075/8075: Mass Communication Research Methods (Syllabus), Rick Fischer Jan 2014

Jour 7075/8075: Mass Communication Research Methods (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.


Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith Jan 2014

Jour 7100/8100: Entrepreneurial Journalism (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will examine business models and new media tools that can encourage entrepreneurial thinking and planning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include environment assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.


Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith Jan 2014

Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …


Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith Jan 2014

Jour 7330: Social Media Theory & Practice (Syllabus), Carrie Brown-Smith

Journalism and Strategic Media Syllabi Archive

Course Description: This course will combine theory and practice to help you develop your understanding of the many changes rocking the media landscape and build the skills you will need to join the fray. Social media is altering how journalists, advertisers and public relations professionals do their jobs and how we communicate in a Web 2.0 world. You will read research and theory by some of the most formative thinkers in our field examining the impact of social and new media, and then you will apply these core concepts to your real-world use of digital tools. We will be actively …


Jour 7340: Advertising Management (Syllabus), Sandra H. Utt Jan 2014

Jour 7340: Advertising Management (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.


Jour 7340: Advertising Management (Syllabus), Sandra H. Utt Jan 2014

Jour 7340: Advertising Management (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Planning and design of advertising campaigns and tactics with primary emphasis on implementation.


Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer Jan 2014

Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.


Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer Jan 2014

Jour 7440: Organizational Public Relations (Syllabus), Rick Fischer

Journalism and Strategic Media Syllabi Archive

Course Description: How organizations maintain rapport with their publics and the mass media by effectively communicating long-range goals.


Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice Jan 2014

Jour 1700: Survey Of Mass Communication (Syllabus), Candy Justice

Journalism and Strategic Media Syllabi Archive

Course Description: Social background, scope, functions and organization of modern communication media, attention to all major mass communication media; philosophy and goals of modern journalism; impact on governmental, social and economic systems.


Jour 2121: Media Writing (Syllabus), Darrin M. Devault Jan 2014

Jour 2121: Media Writing (Syllabus), Darrin M. Devault

Journalism and Strategic Media Syllabi Archive

Course Description: Basic instruction in journalistic forms and style; use of computer in composition of news reports or articles and in solution of news writing problems; laboratory writing exercises on computer; one lecture, four laboratory hours per week.


Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis Jan 2014

Jour 3400: Introduction To Public Relations (Syllabus), Robert L. Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Development, scope and modern role of public relations; emphasis on problem solving, lectures and application of major public relations tools and practices.


Jour 4130: News Internship (Syllabus), Sandra H. Utt Jan 2014

Jour 4130: News Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4330: Advertising Internship (Syllabus), Sandra H. Utt Jan 2014

Jour 4330: Advertising Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4430: Public Relations Internship (Syllabus), Sandra H. Utt Jan 2014

Jour 4430: Public Relations Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 4430: Public Relations Internship (Syllabus), Sandra H. Utt Jan 2014

Jour 4430: Public Relations Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.


Jour 7201/8201: Health News And Promotion (Syllabus), Erin Willis Jan 2014

Jour 7201/8201: Health News And Promotion (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.


Jour 4700: Mass Communication Law (Syllabus), David Arant Jan 2014

Jour 4700: Mass Communication Law (Syllabus), David Arant

Journalism and Strategic Media Syllabi Archive

Course Description: Origin and development of legal principles affecting freedom of expression and provisions of laws of libel, slander, copyright, and other statutes limiting communication in fields of publishing and broadcasting.


Jour 7201/8201: Health News And Promotion (Syllabus), Erin Willis Jan 2014

Jour 7201/8201: Health News And Promotion (Syllabus), Erin Willis

Journalism and Strategic Media Syllabi Archive

Course Description: Advanced seminar that examines and critiques the literature on health communication in two specific areas: news about health and its impact on individuals, and health promotion campaigns.


Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt Jan 2014

Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.


Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt Jan 2014

Jour 7300: Mass Communication Literature (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: The purpose of this course is to acquaint students with the sociology of mass communications in the 20th and 21st centuries. We will be reading from books, trade publications and scholarly journals.


Jour 7600: Media Internship (Syllabus), Sandra H. Utt Jan 2014

Jour 7600: Media Internship (Syllabus), Sandra H. Utt

Journalism and Strategic Media Syllabi Archive

Course Description: Work in practical assignments at local media under supervision of qualified practitioners.