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Full-Text Articles in Social and Behavioral Sciences
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Vanishing Acts: Creative Women In Spain And The United States, Jean Grow, David Roca, Sheri Broyles
Jean Grow
This exploratory cross-cultural study examines the experiences of women in advertising creative departments in Spain and the United States. The study, an exploration of the creative environment and its impact on female creatives, is framed by Hofstede’s dimensional model of national culture (Hofstede 2001; de Mooij & Hofstede 2010) and signalling theory (Spence 1974). Interviews with 35 top female creatives suggest that the challenges women face are rooted in the ‘fraternity culture’ or ‘territorio de chicos’ of creative departments in both countries. The data further suggest that the gender-bound cultural environment of advertising creative departments may be a global phenomenon, …
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel
Jean Grow
Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top …
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Weaving Your Way Through The Creative Labyrinth: Words Of Wisdom From Professionals, Jean Grow
Jean Grow
Creative departments within advertising agencies have long been a Boys Club with women making up about 25% of the staffs within creative departments. Women are also underrepresented in the creative awards given such as One Show Pencils and Cannes Lions among others as well as on the judging panels who bestow these awards. Yet women make 80%-85% of all consumption decisions. There seems an obvious disconnect. This special topics session included four top creative directors -- two women and two men -- from Minneapolis advertising agencies whose work encompassed a broad range of national accounts including Burger King, BMW Mini, …
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow
Jean Grow
No abstract provided.