Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication
Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Countering Anti-Vaccination Rumors On Twitter, Ji Won Kim
Countering Anti-Vaccination Rumors On Twitter, Ji Won Kim
Dissertations - ALL
This study examined the effects of the counter-rumor on changes in the belief about the anti-vaccination claim, anxiety associated with the rumor, intentions to vaccinate a child and share the rumor. Particularly, we tested whether argument strength, source expertise, as well as the recipient’s previously held attitude toward vaccination, could affect these outcomes. First, the pilot tests were conducted to check source expertise (N = 161) and argument strength (N = 74; N = 73) and select sources and messages used in the experiment. A 2 (argument strength: strong vs. weak) x 2 (expertise source: high vs. low) between-subjects factor …
Correcting Fear-Arousing Disinformation On Social Media In The Spread Of A Health Virus: A Focus On Situational Fear, Situational Threat Appraisal, Belief In Disinformation, And Intention To Spread Disinformation On Social Media, Jiyoung Lee
Dissertations - ALL
Disinformation is prevalent in the current social media environment and circulated just as quickly as truthful information. Research has investigated what motivates the spread of disinformation and how to combat it. However, limited research focuses on how fear-arousing disinformation during crises affects individuals’ belief in disinformation and to what extent corrective information can subdue the persuasive effects of fear-arousing disinformation. To address this gap, this research tests the effects of fear-arousing disinformation and different types of corrective information (i.e., no corrective information, simple corrective information, or narrative corrective information) on belief in disinformation and intentions to spread disinformation on social …
Queering Virtual Groups: Exploring Facebook Groups As A Space For Identity Construction And Social Justice Among The Lgbtq Community In India, Sreyoshi Dey
Dissertations - ALL
India has emerged as one of the top users of the Internet. However, the question is how the rise of the Internet influences a society like India, which is still struggling with issues like poverty, literacy, employment, religion, and gender. This research endeavors to explore one aspect of that question by studying the role of the social media platform – Facebook Groups, for the LGBTQ community in India against the backdrop of the societal taboos and lack of legal support for the queer community, coupled with the existing infrastructural loopholes like education and technology. Over the past couple of decades, …
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Making Health Social: Effects Of Health Psa Videos On Social Media, Adriana Mucedola
Theses - ALL
In the digital age, social networking sites are an essential tool for health educators to promote and spread awareness about health issues that may be plaguing society. Internet communications, such as social media, offer tremendous opportunities for modifying health because it allows people of all demographics to access health information. The present study examined the effectiveness of health public service announcement (PSAs) videos on social media and examined how the heuristics of social media “likes” may play a role in how social media users perceive these health messages. To assess how health messages on social media are perceived, this thesis …
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Users' Knowkedge And Social Media Sharing Behaviors, Jianan Hu
Theses - ALL
The success of social media marketing tactics is highly dependent on the understanding of social media users' information sharing behaviors. Social media user’s likelihood to share is related to various factors, such as knowledge, belief and personality traits. Survey data from 504 American social media users reveals that users' perceived knowledge about social media marketing tactics positively related to their perceived benefits, which further associated with their likelihood of sharing information on social media. Findings also indicate that users' desire for control partially mediates relationship between users’ knowledge of social media tactics and their likelihood to share information. However, the …