Social and Behavioral Sciences Commons^™

Park Agency Social Media Communication During The Covid-19 Crisis, Raluca Oprean

Theses and Dissertations (Comprehensive)

The COVID-19 pandemic has affected all industries and organizations, including park agencies. There is a lack of research on how park agencies utilize Twitter during times of crisis, specifically during the COVID-19 pandemic. How park agencies communicate with the public and how they use their social media has not been extensively studied. In addition, the coronavirus pandemic is a novel management issue for these agencies, and there has been no empirical analysis in the ways in which information is being communicated to the public or how that information is being perceived.

This study aims to better understand park agency response …