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Social and Behavioral Sciences Commons

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Theses/Dissertations

Social media

Theses - ALL

2014

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu Dec 2014

Mistress Or Hero? Corruption Reports On Sina Weibo And The Construction Of Chinese Femininity, Yin Wu

Theses - ALL

This qualitative textual analysis study focuses on two Chinese women who were previously sexually involved with the corrupted officers and later reported these officers to authorities. As a Chinese version of Twitter, Sina Weibo is a powerful social networking and communication tool for their reports. The study analyzes the posts and comments available on Sina Weibo about the identity of these women and how hegemonic Chinese femininity is performed, maintained, and challenged. These discussions may reflect the potential cultural, ideological, and socioeconomic factors that can influence the construction of contemporary Chinese femininity, providing the picture of how social media and …


Toward A Uses And Gratification's Model Of Twitter, Philip Ryan Johnson Aug 2014

Toward A Uses And Gratification's Model Of Twitter, Philip Ryan Johnson

Theses - ALL

This study proposed a uses and gratifications model of Twitter, an internet medium and micro-blog--a platform with both mass and interpersonal communication features for sending short messages to others. A survey was conducted among 242 Twitter users to test the model, including a standard investigation of gratifications sought and gratifications obtained of Twitter usage. In addition, expectations and availability of usage behaviors from McLeod and Becker's (1981) uses and gratifications model were examined. In the model, expectations were conceptualized as user expectations of satisfaction and operationalized as the difference between users' gratifications sought and gratifications actually obtained. Usage behavior availability …