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Full-Text Articles in Social and Behavioral Sciences
Social Media Potentials In Supporting Women Entrepreneurship: The Case Of Egypt, Gehan Ahmed Aboutaleb
Social Media Potentials In Supporting Women Entrepreneurship: The Case Of Egypt, Gehan Ahmed Aboutaleb
Theses and Dissertations
The number of women entrepreneurs in Egypt starting and running their business online has been remarkably rising in recent years. Thanks to social media’s ability to harness some of the obstacles women business-owned enterprises encounter, it has become an essential platform for providing women with entrepreneurial opportunities and facilitating their own business. Social media is becoming more of an indispensable instrument for the businesses' survival, especially in light of the implications posed by the recent outbreak of global pandemic COVID-19 in terms of movement restrictions and social distancing measures. However, a dearth in the literature on the impact of social …
The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad
The Use Of Social Media As A Communication Tool By International Development Organizations: A Case Study Of The United Nations Children’S Fund (Unicef) In Egypt, Inas Taha Abbas Hamad
Theses and Dissertations
This study investigates to understand how the United Nations development organizations in Egypt can manage social media as a communication tool to achieve their development objectives. A case study of the United Nations Children’s Fund (UNICEF), Egypt, is introduced. Using the Excellence Theory in Public Relations developed by Grunig (2002), this study examines how social media can contribute to the strategic management of the organization, rather than being a messaging, publicity, and media relations function. Through a content analysis of a number of social media pages of the UN organizations in Egypt, and in-depth interviews with four senior communication officers …