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Social and Behavioral Sciences Commons™

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Theses/Dissertations

2017

Social media

Discipline
Institution
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Articles 31 - 54 of 54

Full-Text Articles in Social and Behavioral Sciences

Misleading Information In Social Media News: How Bias Affects Perceptions, Amber Jackson May 2017

Misleading Information In Social Media News: How Bias Affects Perceptions, Amber Jackson

Honors Theses

Correcting misinformation is challenging because of the difficulty in changing biases (Ecker et al., 2013). Biased decisions are learned behaviors. People choose information that they are more frequently exposed to and from which they gather rewards (Sali, Anderson, & Courtney, 2016). Social media has become a new reward system for biased information (Neubaum et al, 2016). The difficulty of correcting misinformation multiplies as people have begun choosing social media as their preferred news platform. Social media news has recently focused its reporting on police (Sela-Shayovitz, 2015). Among participants who saw a misleading clip before a longer video of a police/suspect …

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True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca May 2017

True-Self And The Uses And Gratifications Of Instagram Among College-Aged Females, Jocelyn Apodaca

UNLV Theses, Dissertations, Professional Papers, and Capstones

With more than 300 million daily users, Instagram has rapidly become one of the most widely used social networking apps worldwide. This study investigates relationships between motivations for using Instagram, whether users are portraying their true-selves and how their usage affects life satisfaction and well-being. A quantitative survey was used to collect data from 200 students at the University of Nevada at Las Vegas students. Participants were asked to provide answers regarding their habits for using Instagram, whether their online portrayal of self reflected their true self and determine overall life satisfaction. The motives studied in this research include: interpersonal …

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Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John May 2017

Student Attitudes On Social Media And Perception Of Instructor Social Media Use., Abi Mathew John

Electronic Theses and Dissertations

The purpose of this study is to understand what student attitudes are toward using social media in the classroom and if those attitudes influenced how they perceive instructors using social media in the classroom. Implementing a mixed method approach, this study conducted focus groups to gain an in-depth understanding of what student attitudes were and why they held those ideas. A survey was then distributed to the students’ in a Midwestern University to see if there was a relationship between students attitudes and their perceptions of instructors who use social media. Results showed that students do hold a positive attitude …

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Retrieval-Induced Forgetting Via Social Media: The Mnemonic Consequences Of Posting Pictures On Instagram, Chi Lap Wong May 2017

Retrieval-Induced Forgetting Via Social Media: The Mnemonic Consequences Of Posting Pictures On Instagram, Chi Lap Wong

Student Theses

Social media has become a common tool for individuals to selectively offload personal memories to the internet. Such selectivity may reinforce the posted “memory” but induce forgetting for related “memories” (Anderson, Bjork, & Bjork, 1994). To explore this possibility, the present study adopted the retrieval-induced forgetting paradigm to the context of social media, Instagram. Participants were required to write a diary attached with pictures relevant to the events and then post pictures to the Instagram, followed by the final recall test. The results indicated that posting personal pictures online induced forgetting in related memories but not pictures, and posting …

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Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores May 2017

Social Scrutiny: How Viewers' Comments Affect Female Tv Journalists' Appearance, Heather Reena Arevalo-Flores

Theses and Dissertations

Television news anchors are often rated based on their appearance. News directors and consultants believe viewers want to see young and attractive women. While the media managers focus on high ratings, there are few studies that specifies how female journalist feel about being judged based on their appearance. There is no research that focuses on the comments female journalist receive on social media. The present research will investigate if viewers’ comments affect a female journalists’ appearance and how it affects her credibility. This qualitative study asks female journalist about comments they have received from viewers on their appearance through social …

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Terf Wars: Narrative Productions Of Gender And Essentialism In Radical-Feminist (Cyber)Spaces, Jennifer Earles Apr 2017

Terf Wars: Narrative Productions Of Gender And Essentialism In Radical-Feminist (Cyber)Spaces, Jennifer Earles

USF Tampa Graduate Theses and Dissertations

This dissertation concerns how activists preserve particular feminisms in everyday life, particularly in this postmodern moment as advances in technology create virtual spaces, as feminism experiences generational shifts, and as notions about gender and bodies influence the discursive and political construction of contemporary activism and communities. The particular feminists at the center of this study are self-described radical feminists. While original theories allowed members to question the essentialism of bodies (i.e., sex class), this study focuses on the movement trajectory in which members critique how people assigned male at birth learn masculinity as inextricably tied to the oppression of women …

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Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham Apr 2017

Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham

Undergraduate Distinction Papers

This study discovered general market conditions as well as buyer and seller behavior in the sporthorse market for the disciplines of Dressage, Show Jumping, and Eventing. The efficient sale of sporthorses in these disciplines is equally as important of a consideration as the marketing and advertising decisions for any other product such as automobiles or electronics. Equids differ from regular products in that they typically have markedly higher inventory costs associated with the maintenance of holding onto a live animal. Therefore, it is arguably more imperative for businesses to determine the quickest and most efficient means to sell them. This …

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Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard Mar 2017

Tweeting For A Cause: A Content Analysis Of Successful Charitable Nonprofits' Publishing Strategies On Twitter, Shaela Annice Hougaard

Theses and Dissertations

A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy …

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Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall Mar 2017

Media Relations In A Changing Media Landscape: A Study Of Interviews With Public Relations Practitioners, Toni-Ann Hall

KSU Journey Honors College Capstones and Theses

This thesis aims to discover the current state of dialogue between public relations practitioners and members of the media. At its core, media relations deals with the relationships between public relations practitioners and the journalists they frequently interact and hope to build relationships with. Technology changes rapidly, and so does the communication field, so an ongoing assessment of these dovetailing industries is necessary for the productivity of professionals in a digital and multimedia society. This research captures perspectives and experiences from public relations practitioners in agency and corporate environments alongside external, peer-reviewed research. It examines the contributing factors in how …

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Modeling Adoption Dynamics In Social Networks, Minh Duc Luu Feb 2017

Modeling Adoption Dynamics In Social Networks, Minh Duc Luu

Dissertations and Theses Collection

This dissertation studies the modeling of user-item adoption dynamics where an item can be an innovation, a piece of contagious information or a product. By “adoption dynamics” we refer to the process of users making decision choices to adopt items based on a variety of user and item factors. In the context of social networks, “adoption dynamics” is closely related to “item diffusion”. When a user in a social network adopts an item, she may influence her network neighbors to adopt the item. Those neighbors of her who adopt the item then continue to trigger more adoptions. As this progress …

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Propuesta Plan De Mercadeo Digital. Estudio De Caso Para La Biblioteca De La Corporación De Educación Superior Social Ises, German Alberto García Barreto Jan 2017

Propuesta Plan De Mercadeo Digital. Estudio De Caso Para La Biblioteca De La Corporación De Educación Superior Social Ises, German Alberto García Barreto

Sistemas de Información, Bibliotecología y Archivística

El presente trabajo presenta un plan de mercadeo digital (PMD) enfocado en bibliotecas universitarias. Dando a conocer las estrategias que se requieren para su realización. Identificando los conceptos concernientes al mercadeo. Y contextualizándolos en el objeto de investigación. De esta manera se realiza una trazabilidad entre el mercadeo y la biblioteca. Para su realización se deben tener en cuenta factores de la organización de tipo económico y administrativo. Posteriormente realizar un diagnóstico de la biblioteca para identificar sus necesidades y como pueden ser abordadas a través de estrategias digitales. Las estrategias digitales deben rentabilizar las operaciones y fidelizar a los …

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Police Officers' Perceptions Of Social Media's Involvement On Delinquent Behavior By Juveniles, Rachel K. Wisnefski Jan 2017

Police Officers' Perceptions Of Social Media's Involvement On Delinquent Behavior By Juveniles, Rachel K. Wisnefski

Walden Dissertations and Doctoral Studies

The rapid growth of social media platforms coupled with the technological savviness of juveniles has led to their delinquent behavior involving social media. Researchers should investigate this phenomenon in order to establish its extent and to minimize the harmful effects this behavior may have. The purpose of this qualitative study was to investigate and explore potential connections between social media and delinquent acts committed by juvenile offenders through the use of police officers' perceptions of those types of acts. The primary research question focused on determining what the perceptions and experiences of police officers in a southeastern state were relative …

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Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers Jan 2017

Disclosing The Truth About Instagram Endorsers: A Study Of The Effects Of The Use Of Material-Connection Disclosures On Instagram And Types Of Endorsers On Advertising Identification And Consumer Response, Lauren Francis Myers

LSU Master's Theses

This experiment studies the effects of the Federal Trade Commission’s material-connection disclosure requirement as it applies to Instagram, as well as consumer responses to the types of endorsers that advertise a product on their Instagram profiles. In this experiment, participants viewed the Instagram profiles of a social-media endorser or celebrity, followed by an Instagram posting of a product with or without a material-connection disclosure. Participants then answered a survey with questions referring to advertising identification, source credibility, message credibility, brand attitude, and purchase intentions. Results suggest that there are no significant effects of material-connection disclosures on the identification of a …

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Social Media Marketing Strategies In Nonprofit Professional Membership Organizations, Avis Gordon Jan 2017

Social Media Marketing Strategies In Nonprofit Professional Membership Organizations, Avis Gordon

Walden Dissertations and Doctoral Studies

The use of social media in nonprofit professional membership organizations affects how leaders communicate with members, consumers, the community, and other stakeholders. The purpose of this qualitative multiple case study was to explore the social media marketing strategies that leaders in nonprofit professional membership organizations use to keep their organizations sustainable. Data were collected from 5 social media marketing leaders representing 5 nonprofit professional membership organizations in the Chicago region. Data collection occurred through semistructured interviews, review of organizational documents pertaining to social media marketing strategies, and review of the social media sites and websites of the participants' organizations. Rogers's …

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Using Technologies To Support The Social And Academic Engagement Of Young People With Cancer, Owen Michael Donovan Jan 2017

Using Technologies To Support The Social And Academic Engagement Of Young People With Cancer, Owen Michael Donovan

Legacy Theses & Dissertations (2009 - 2024)

Situated in the larger questions of how to support the educational engagement and positive psychosocial development of young people with cancer, the purpose of this exploratory study was to address gaps in the literature and build understanding of how young people use digital and Internet-connected technologies in ways that support their social and academic engagement. Through a multiple case-design, I examined the school-based and everyday (outside of school) technology uses of five young people. This study found that the cancer experience changed or reframed a young person’s motivational engagement with school. Doing well academically was a sign of a normalcy …

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Code Switching, Lexical Borrowing, And Polylanguaging In Valencian Spanish : An Analysis Of Data From Conversational Corpora And Twitter, Andrew Jordan Lavender Jan 2017

Code Switching, Lexical Borrowing, And Polylanguaging In Valencian Spanish : An Analysis Of Data From Conversational Corpora And Twitter, Andrew Jordan Lavender

Legacy Theses & Dissertations (2009 - 2024)

This study examines lexical borrowing, code switching, and polylanguaging in Valencian Spanish to better understand how each is used differently in oral conversation in comparison with online communication on Twitter. This study compares data collected from three published corpora of oral interviews of speakers of Valencian Spanish with data collected from Twitter profiles of individuals residing in Valencia. In each of the sources Spanish is the preferred code into which Valencian material is inserted. A unique feature of data from the published corpora is the high frequency of code switching (CS) into Valencian in instances of reported speech. With regard …

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The Effect Of Social Media On College Students' Descriptive Norms Of And Intentions To Engage In Risky Sexual Behaviors, Gabrielle Groth Hoover Jan 2017

The Effect Of Social Media On College Students' Descriptive Norms Of And Intentions To Engage In Risky Sexual Behaviors, Gabrielle Groth Hoover

Legacy Theses & Dissertations (2009 - 2024)

Risky sexual behavior (RSB; i.e., behavior that increases the risk of contracting an STI and/or unplanned pregnancy) is common on college campuses and poses serious health risks to students. Yet, little research has examined the factors impacting students’ engagement in RSB. The current study examined the role of gender and social media in college students’ peer norms of and intentions to engage in RSB. An experimental design was used in which participants were exposed to one of four conditions (i.e., neutral or RSB content, within and without a social media platform) and then asked to report on peer norms of …

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Music Social Tagging As A Validation Tool For The Frbr Conceptual Model, Kabel Nathan Stanwicks Jan 2017

Music Social Tagging As A Validation Tool For The Frbr Conceptual Model, Kabel Nathan Stanwicks

Legacy Theses & Dissertations (2009 - 2024)

The International Federation of Library Associations developed its Functional Requirements for Bibliographic Records (FRBR) without performing user testing to ensure that the model would meet the needs of professionals and users. Analyzing user-generated social tags in relation to FRBR entities and attributes will help determine if the layperson describes objects in a manner that conforms to the FRBR conceptual model. Number one songs from the weekly Billboard Hot 100 charts from 1958 through 2013 were randomly sampled, tags associated with the sampled songs were pulled from the last.fm Web site, and tags were analyzed to determine their relation to FRBR …

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Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin Jan 2017

Motivational Strategies For Improving Healthy Eating Habits: A Thematic Analysis Of A Myplate Twitter Campaign, Md Jamal Uddin

All Graduate Theses, Dissertations, and Other Capstone Projects

This study examined the #MyPlateMyWins Twitter campaign from ChooseMyPlate.gov to understand the motivational strategies used to influence people to change their eating habits. Although studies have explored healthy diet promotion in a variety of contexts, researchers have been slower to explore how Twitter is used in this regard. Applying Uses and Gratification (U&G) theory and using a thematic analysis, this paper found three major strategies used by the campaign: Starting with small changes in health behavior; being a healthy eating role model for kids; and, remaining physically active. These findings should be helpful for organizations or individuals to design effective …

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The Responsible Project, Shannon N. Jackson Jan 2017

The Responsible Project, Shannon N. Jackson

Electronic Theses and Dissertations

The aim of this thesis is to create a public relations campaign consisting of a series of promotional videos filmed specifically for Patagonia, the outdoors sportswear company, emphasizing their corporate social responsibility for viewing on their social media and web-based platforms. The commercials will feature three Colorado non-profit organizations tied to Patagonia through Patagonia's Growing Grassroots Grant program.

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Fear Of Missing Out: A Moderated Mediation Approach To Social Media Use, Brynn M. Huguenel Jan 2017

Fear Of Missing Out: A Moderated Mediation Approach To Social Media Use, Brynn M. Huguenel

Master's Theses

This study explores whether fear of missing out (FOMO) mediates the relation between social networking site (SNS) use and negative mental health outcomes, with moderators of Facebook activities and individual-level characteristics included. Short-term longitudinal data was collected from undergraduate students (N=296). Mediation analyses indicated that intensity of Facebook use did not predict anxiety or depression, as mediated by FOMO. Further, Facebook activities did not moderate the relation between intensity of Facebook use and FOMO, and social comparison and social connectedness did not moderate the relations between FOMO and negative mental health outcomes. Post-hoc analyses showed that social connectedness moderated the …

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Eating Attitudes And Perception Of Peer Social Media, Sharon Smith Jan 2017

Eating Attitudes And Perception Of Peer Social Media, Sharon Smith

Murray State Theses and Dissertations

There is evidence that social factors influence eating-disordered behaviors through social modeling and social comparison. One way that researchers examine social comparison and perceptions of individuals with disordered eating behaviors is through vignette studies, but these studies may lack the nuance of how these behaviors are displayed outside of the lab, and therefore lack external validity. The current study examined how individuals who score high and low on the EAT-26 (a measure of eating behavior) perceive the eating behaviors of a fictional peer and possible social comparison target, presented in the form of a social media profile. Participants with higher …

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Gender Differences In Social Media Use And Cyberbullying In Belize, Grace Mariko Kasahara Jan 2017

Gender Differences In Social Media Use And Cyberbullying In Belize, Grace Mariko Kasahara

All Graduate Theses, Dissertations, and Other Capstone Projects

Intro: Cyberbullying is a global issue that usually occurs with increased social media usage. A number of studies have found significant gender differences in social media use and cyberbullying, although gender differences are not consistent across studies. Despite the increase in access to cellphones and Internet in Belize, no studies have investigated how adolescents are using these resources. The purpose of this study was to investigate gender differences involving how adolescents in Belize are using social media and if cyberbullying is a problem. Methods: A written 25 question survey was created based on previous cyberbullying and social media surveys. It …

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An Exploration Of The Relationship Between Vicarious Racism, Police Videos, And Their Impact On The Facebook Consumer, Daniel Segundo Jan 2017

An Exploration Of The Relationship Between Vicarious Racism, Police Videos, And Their Impact On The Facebook Consumer, Daniel Segundo

Theses, Dissertations, and Projects

This quantitative exploratory study used conflictual police videos on Facebook as a marker for vicarious racial trauma on social media to investigate its correlation with trauma symptoms. The literature has yet to examine the impact of vicarious trauma experienced on social media. This study collected data from participants who completed an anonymous online questionnaire reflecting on previous experiences watching conflictual police videos. The findings suggest: a positive correlation between vicarious racial trauma experienced on Facebook with trauma symptoms; that police shooting videos had a stronger correlation to trauma symptoms compared to police arrest videos; and a moderate relationship between negative …

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