Social and Behavioral Sciences Commons^™

The Effects Of Social Media Marketing On Consumer Behavior, Katelin Schuiteman

Communication Senior Capstone Projects

Social media has drastically changed consumer behavior, revolutionizing the way businesses engage with their audiences. This paper explores the impact of social media marketing on consumer decision-making processes and the transformation brought about by digital marketing strategies on social media platforms. The literature review considers the significance of personalized advertising, the vulnerability of younger demographics to marketing tactics, and the emergence of influencer marketing as a powerful tool for brand promotion. Looking at insights in communication theory and marketing research, the paper underscores the vital role of engagement, community-building, and content personalization in successful social media marketing campaigns. Comparing the …

The Spirit Of Change: Pentecostals And Political Engagement In The Post-Dictatorial Southern Cone In South America, Thiago Camacho

Soc­iology Senior Capstone

The Pentecostal movement is the fastest growing religious movement in the world. It is an evolutive expression of Protestantism that places an emphasis on the Holy Spirit and spiritual solutions to life’s turmoils. This movement has been especially flourishing in the Global South with 86% of believers residing there. As the Western world becomes more secular the future of global Christianity is in the Pentecostal movement. The topic of this research will focus on a specific vein of the Pentecostal movement in Latin America. The Catholic Church has long dominated Latin America, and this move away from Catholicism in favor …

Oman: Navigating Peace Amidst Turmoil, Sofia Liberti

Global Studies Student Projects

This paper provides insight on the ways in which the country of Oman could be best equipped to foster peace in the Middle East based on their history and unique theological approach to Islam. It uses Yemen as a case study.

Knocking On Europe's Door: A Comprehensive Analysis Of The European Response To The 2015 Refugee Crisis And The Ukrainian Refugee Crisis, Jacob J. Mckim

Global Studies Senior Capstone

Europe is, and has long been at the center of refugee reception for many areas of the world due to its geographical position and general security. However, the European response to refugees has varied drastically in different situations. This paper examines the European response to both the 2015 Refugee Crisis and the Ukrainian Refugee Crisis. The focus being on what factors, whether political, racial, or religious, has led for some individuals to be received more favorably in Europe than others. Through examining this, the conditions for successful and long-lasting refugee reception hopefully be more clearly seen.

Negotiation In Workplace Environments, Lauren Cina

Communication Senior Capstone Projects

The communication concept of negotiation is prevalent in our world today, and it is especially evident in the workplace. To be successful in navigating relationships within the workplace, employees must possess negotiation skills. Conflict is inevitable, so the ability to see the other party’s perspective and loosen your hold of positions is essential in negotiation. Negotiation should be less about argumentation and “winning” and instead it should be more about mutual gain. Trust and power differences in supervisor/subordinate relationships play a role in negotiations and, formality in these managerial relationships does not always mean more productive problem solving. Researchers discovered …

The Role Of Home Victimization In Preadolescents’ General Perceptions Of Trust, Abigail Seeman

Psychology Student Projects

The study explored the impact of home victimization on preadolescents’ general perceptions of trust. This exploration utilized extant data from the São Paulo Legal Socialization Study, a longitudinal study of 800 preadolescent participants who completed questionnaires assessing parental legitimacy, among other related factors. To assess the impact of home victimization on perceptions of trustworthiness, participants were split into two groups based on whether or not they had experienced assault by an adult in their home. Analysis revealed a statistically and practically significant difference across the groups regarding the belief that people care about others. This result indicated that the perception …

A Tale Of Three Congregations: Building Resilience In Congregations In Disadvantaged Neighborhoods, Makaela Brass, Zara Escamilla, Isaac Voss

Presentations

No abstract provided.

Evaluating Congregational Leaders And Flourishing, Isaac Voss

Essays

No abstract provided.

Congregational Leaders And Covid-19: Human Flourishing And Future Directions For Research, Isaac Voss

Essays

No abstract provided.

Religion Vs. Politics: Which Wins At A Christian Liberal Arts University?, Amanda Williams

Political Studies Student Projects

Scholars have studied the effects of framing on different groups of people for decades. There has also been research on the relationship between religious beliefs and politics. This article takes the unique population of a Christian college campus to combine the test of faith against politics through subtle framing. When faced with a political frame, will these Christians ultimately side with their political beliefs or their religious beliefs? I found through a questionnaire experiment run in November 2021 on Taylor University students and some faculty that religious beliefs prevailed. This result is somewhat surprising giving the current political climate, but …

Home Victimization And Preadolescents' Parental And Police Trust, Ellie Jarosinski, Brooke Welch

Celebration of Scholarship 2022

This study explored relationships between preadolescents’ perceived trust in parents and police and between home victimization and trust. It utilized extant data from a longitudinal study conducted in São Paulo, Brazil, in which 800 participants completed questionnaires assessing parental legitimacy. Analysis revealed significant relationships between trust in parents and police, although most correlations were weak. Results indicated a positive relationship between trust in parents and police, while home victimization was negatively related to trust. This negative relationship yields implications for preadolescent health and safety and broadens the literature on trust and impacts of victimization. Future studies could incorporate non-self-report measures, …

The Impact Of Partisan Media On Individual Voting Habits​, Michael Miller, Julia Frontz

Celebration of Scholarship 2022

Politics and news media are very connected to each other. Many people get mad at news sites for what they report or how they report it, but how much of an effect does news have on politics? We decided to test and see how much the type of news that people watch affects the way that they vote. We looked at which news people watched and how they voted in national elections, and we found that there is little to no evidence to show that there is any impact of news on people’s voting.

The Twin Yosemite Meetings Of John Muir: Ralph Waldo Emerson And Theodore Roosevelt, Russell Knapp

Phi Alpha Theta Conference at Taylor University

The two parallel visitations from Ralph Waldo Emerson and Theodore Roosevelt to John Muir and the different relationships that resulted illustrate two extremes in Muir’s life, the excited dreamer who was influenced by Emerson, and the accomplished conservationist who influenced Roosevelt.

Tell Me Your Story: Evaluating Health And Human Flourishing In Congregations In Disadvantaged Neighborhoods, Isaac Voss

Essays

No abstract provided.

Five Years Along: The Efficacy Of The Implementation Of The 2016 Final Agreement In Colombia, Hope Thomas

Global Studies Student Projects

No abstract provided.

Poverty In A North American Context, Nathanael Snow, Benjamin Pettus

White Papers

From the Introduction

Understanding the impact of poverty can be aided by careful measurement. Statisticians and economists, both within the government and in the private sector, collect and analyze such statistics.

Disagreement about the interpretation of those figures can make it difficult for most people to know how they should respond to specific cases of poverty they encounter. For a meaningful discussion to take place, the existing understanding should be presented. This report summarizes the existing research on poverty and provides the interested reader with resources to continue learning about the topic. This report does not offer policy advice or …

Oral History Assignment: Covid-19 Experience, Taylor Rogers

Communication Student Projects

No abstract provided.

The Effect Of The Big Five Personality Traits On The Perceived Restorativeness Of Zondervan Library Spaces, James Brads, Luke Slater, Laura Mcclelland

Faculty-Mentored Undergraduate Scholarship

The current research aims explored which personalities experience differences in restorativeness in the Zondervan Library on the Taylor University campus. Through analysis of 302 surveys from Taylor undergraduates, we found that highly agreeable and open individuals typically see environments as more restorative. Individuals who score highly in Agreeableness and Openness see the library as a more restorative environment than those who score lower in these two domains. Agreeableness was the single best predictor of restorativeness on the first floor of the library, while the second floor of the library had two best predictors: Agreeableness and Openness.

Looking From Yesterday: Taylor University At 175, Ashley Chu, Tesia Jurasheck, Elizabeth Hammond, Alyssa Lykins

Faculty-Mentored Undergraduate Scholarship

“Looking from Yesterday” is the title of Dr. Milo A. Rediger’s 1970 address about the importance of Christian higher education during times of uncertainty and volatility. In this address, Rediger references the “Taylor concept,” which included symbols of oil (light) and the cross as a hopeful sign to the world. Despite its delivery more than 50 years ago, the theme of Rediger’s address still rings true today as we continue to seek to fulfill the mission of Taylor University during our own challenging times. This year (2021-22), Taylor University will recognize its founding 175 years ago. This research project will …

Fmus 2020 Trump Executive Order Research, Grace Christodoss, Kaleb Sena

Celebration of Scholarship 2021

President Donald J. Trump's presidency has been one of high critique as well as high praise for his "unprecedented" approach to governing. Both sides looking more towards his character as the reason for this "uniqueness" rather than to finite means of measurement. We took a statistically in-depth look into President Trump's governing style to determine if it could be factually proven that his unique governing style is truly different from that of past Presidents. We did this specifically through the lens of executive orders. We will search public databases and review historical models to see whether or not Trump's use …

Peacebuilding Through Education - The Shared Education Program: The Current Key To Peacebuilding In Northern Ireland Schools And Societies, Emily Grace Vanhuis

Global Studies Student Projects

No abstract provided.

A Comparative Analysis Between The Palestinians Of Lebanon And Jordan, Kassidy Grace Hall

Global Studies Student Projects

The History, Integration, and Role of Refugees in the Arab-Israeli Conflict and Peace Process

‘Sisters In Strength’: Re-Evaluating Agency Among Women In Two Low-Income Congregations In South Los Angeles, Lane Valley, Makaela Brass, Isaac Voss

Essays

No abstract provided.

Schedule Of Events, Joel Olufowote

Martin Luther King Jr. Day Programs and Schedules

Theme: It's a Time for Hope

Chapel Address: Dr. Joel Olufowote, Executive Director for Inclusive Excellence, Indiana Wesleyan University

Workshop: Katara McCarty, "Emotional Well-Being for Black Indigenous Women of Color

Taylor Talks:

• Dr. Michael Hammond, Provost & Executive Vice President
• Dr. Jeff Aupperle & Dr. Ben Wetzel, "Hope for African Americans during the Civil War (1834-1877)"
• Dr. Jesse Brown & Rev. Greg Dyson, "Conversations of Hope across the Racial Divide"
• Dr. Jakob Miller, "Expressions of Hope in the Future of Democracy"
• Dr. Laura Edwards, Emcee

Martin Luther King, Jr. Day, Taylor University

Martin Luther King Jr. Day Programs and Schedules

The emailed schedule for the Martin Luther King Jr. Day events in honor of Martin Luther King Jr.

On The Shores Of Greece: Eu Migration Policy In The 2015 Refugee Crisis Through The Lens Of The Comprehensive Refugee Response Framework, Victoria Macdonald

Global Studies Student Projects

This paper breaks down elements of the EU’s response to the 2015 refugee crisis through the case of Greece, specifically in light of the four components in the UN’s Comprehensive Refugee Response Framework. Especially important in the regions of the Mediterranean and Europe since the beginning of the 2015 refugee crisis, this paper defines elements of migration within the European context. Furthermore, it seeks to understand how preference for political and national security over humanitarian aid and action highlight policy failings in light of the UN’s Comprehensive Refugee Response Framework.

Reactive Attachment Disorder In Children, Lindy Ruth Rader

CARE Conference: Vulnerable Children and Viable Communities

Reactive Attachment Disorder as a whole is a disorder that shows itself in young children. It then has the possibility of affecting the rest of the child’s life and the people that surround the child. There are two types of Reactive Attachment Disorder. The first type is the emotionally withdrawn/inhibited type. This can manifest itself in a few different ways, but the main way is through the child lashing out in fear or anger. This is due to the lack of healthy attachments in their lives. The second subtype is the disinhibited type. This also can manifest itself in multiple …

Cultural Factors That Influence Domestic Adoption In South Africa, Greta N. Buckenberger

CARE Conference: Vulnerable Children and Viable Communities

South Africa has a long and rich cultural history and this history has impacted domestic adoption in a myriad of ways. These cultural factors include ancestral beliefs, infertility, family structure, and apartheid, and they all affect adoption policies and how the public perceives adoption. Unfortunately, these factors usually result in negative results for children in kinship care or children waiting to be adopted. Kinship care is the informal, non-governmentally regulated practice of relatives caring for children. South Africa’s cultural factors of ancestral beliefs, infertility, family structure, apartheid, and the AIDS crisis all impact domestic adoption.

Care Conference Schedule 2020, Kara Riggleman

CARE Conference: Vulnerable Children and Viable Communities

Event and presentation schedule for the CARE Conference at Taylor University which took place over February 27-28, 2020.

Orphans And Vulnerable Children In The Middle East, Adina Shabe

CARE Conference: Vulnerable Children and Viable Communities

The state of orphans and vulnerable children in the Middle East has remained somewhat unknown or ambiguous, in recent years we are beginning to learn the dire state of children within the region. In this paper we will look at specific Middle Eastern countries, latest statistics and current humanitarian or child rights laws and whether or not they are being implemented in said country.