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Full-Text Articles in Social and Behavioral Sciences
The Challenges And Opportunities In Macau Casino Gaming Industry, Peter Tcheong, Matthew Tingchi Liu, Edmund Hoingan Loi
The Challenges And Opportunities In Macau Casino Gaming Industry, Peter Tcheong, Matthew Tingchi Liu, Edmund Hoingan Loi
International Conference on Gambling & Risk Taking
This paper briefly reviews the success in last decade and analyzes the challenges in Macau casino gaming industry. Macroeconomic and political factors in China are the principal direct cause of Macau’s gaming revenue decline in 2014, implicating the vulnerability and unsustainability associated with the VIP business model of casino gaming industry. Although Macau continues to face challenges since late 2014, the prospect of Macau gambling industry is still optimistic in the long term, as there are emerging positive catalysts which will boost demand. From casino operators’ perspective, they should continue to try to increase revenue from mass market and non-gaming …