Social and Behavioral Sciences Commons^™

The Fairness Of Fair Trade: An Analysis Of The Economics Of Fair Trade, Duke C. Schillaci, Julia R. Norgaard

Seaver College Research And Scholarly Achievement Symposium

In 2015, a study done by Cone Communications found that millennials are "universally more engaged in corporate social responsibility." In fact, 87% of millennials are willing to purchase a product with social or environmental benefits. Enter, the fair trade label. The fair trade label, which is attached to products which meet the previously mentioned consumer demands, has emerged over the last three decades. Products like organic produce, textiles, and natural commodities have entered into global retailers and supermarkets through these non-traditional distribution channels, supported by increased consumption as well as changing consumer preferences. In order to uncover the underlying economic …