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Full-Text Articles in Social and Behavioral Sciences
A Comparison Of Marketing Techniques Among Military Recruiters, Paul Vincent Mccullough Iii
A Comparison Of Marketing Techniques Among Military Recruiters, Paul Vincent Mccullough Iii
Walden Dissertations and Doctoral Studies
The U.S. Department of Defense spent $11 billion in enlistment and retention bonuses from 2006 to 2010, which had only a marginally positive effect on the enlistment rate for the Army. The case study addressed this business problem of recruiting by exploring marketing strategies successful recruiting professionals used to motivate individuals to join the military. The purpose of this study was to determine effective recruiting strategies. Therefore, it incorporated the conceptual framework of emergent strategy theory, which postulated the best strategies are neither completely planned nor completely random, but are rather an adaptation to changing dynamics and circumstances. The population …
Army Spouses' Perception Of Support Resources During Multiple Deployments, Sharon Elish Brannon
Army Spouses' Perception Of Support Resources During Multiple Deployments, Sharon Elish Brannon
Walden Dissertations and Doctoral Studies
The U.S Army and support resource providers have become interested in the experiences of Army spouses during deployments. Previous research indicated that military spouses’ perceptions of support resources were integral in the usage of support services. However, little research has examined the combined effects of Army spouses’ opinions and perceptions regarding their sense of community and support resources available during multiple deployments. This quantitative study, based on the family stress theory, recorded the opinions of 174 Army Spouses using the Army Spouses’ Perception Survey and the Sense of Community Index 2. Predictor variables constituted sense of community opinions and support …