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Full-Text Articles in Social and Behavioral Sciences
Relationship Between Country Culture, Country Demographics, And Restaurant Electronic Word-Of-Mouth Valence Ratings, Cynthia Roberts Maubert
Relationship Between Country Culture, Country Demographics, And Restaurant Electronic Word-Of-Mouth Valence Ratings, Cynthia Roberts Maubert
Walden Dissertations and Doctoral Studies
Researchers have documented that country culture and country demographics influence electronic word-of-mouth (eWOM) within various industries. Although past research has shown the importance of eWOM to restaurants as a measure of consumer satisfaction, researchers have not established the effect of country culture and country demographics on eWOM within the restaurant industry. Thus, the specific management problem addressed in this quantitative correlational study was the lack of knowledge and understanding regarding the relationship between country culture, country demographics, and restaurant eWOM valence ratings. Grounded in Hofstede’s cultural dimensions theory, the research questions addressed six measures of country culture, 12 measures of …
Relationship Between Country Culture, Country Demographics, And Restaurant Electronic Word-Of-Mouth Valence Ratings, Cynthia Roberts Maubert
Relationship Between Country Culture, Country Demographics, And Restaurant Electronic Word-Of-Mouth Valence Ratings, Cynthia Roberts Maubert
Walden Dissertations and Doctoral Studies
Researchers have documented that country culture and country demographics influence electronic word-of-mouth (eWOM) within various industries. Although past research has shown the importance of eWOM to restaurants as a measure of consumer satisfaction, researchers have not established the effect of country culture and country demographics on eWOM within the restaurant industry. Thus, the specific management problem addressed in this quantitative correlational study was the lack of knowledge and understanding regarding the relationship between country culture, country demographics, and restaurant eWOM valence ratings. Grounded in Hofstede’s cultural dimensions theory, the research questions addressed six measures of country culture, 12 measures of …
Relationship Between Social Media Screen Time, Sedentariness, And Bmi Among Young Adults, Helen Golod
Relationship Between Social Media Screen Time, Sedentariness, And Bmi Among Young Adults, Helen Golod
Walden Dissertations and Doctoral Studies
Obesity has quickly become an epidemic that affects adults and youth not only in the United States, but also increasingly elsewhere in the global community. Research suggests that most children and adolescents spend a significant amount of time indulging in screen-based leisure, especially on social media. Such behavior may also be linked to sedentary lifestyle, which can impact an individual’s body mass index (BMI). There is a lack of understanding concerning how sedentary behavior moderates the relationship between screen time spent on different types of social media and BMI among young adults in the United States. To address this research …
Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew
Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew
Walden Dissertations and Doctoral Studies
Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Small business owners are concerned with increasing sales growth to ensure sustainability. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore SMM strategies some small business owners in the women’s retail apparel industry use to generate growth in sales. The participants comprised 3 small business owners in the women’s retail apparel industry in South Carolina with successful experience using SMM strategies to generate sales growth. Data were collected from semistructured interviews, archival organizational documentation, and physical artifacts. …
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Walden Dissertations and Doctoral Studies
There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …
Strategies For News Professionals To Mitigate Negative Social Media Posts, Airielle J. Vincent
Strategies For News Professionals To Mitigate Negative Social Media Posts, Airielle J. Vincent
Walden Dissertations and Doctoral Studies
Businesses use social media to promote services and products as well as connect with current and potential customers. The purpose of this qualitative, multiple case study was to explore and understand the strategies that effectively remedy negative social media comments, the skills used to employ remedial actions, the reasons why organizations fail to develop effective strategies, and the motivations to develop them among the participants and their organizations. The conceptual framework of this study combined elements from the skills approach to leadership and e-leadership theory. The target population included news directors, assignment managers, and executive producers who have used social …
Patient Views On Social Media Communication With Their Health Care Providers, Brenda Elaine Welch
Patient Views On Social Media Communication With Their Health Care Providers, Brenda Elaine Welch
Walden Dissertations and Doctoral Studies
Communication between patients and health care providers at hospital discharge is a critical factor that determines whether a patient understands their treatment plan and self-care instructions. Lack of effective health management after hospital discharge can decrease the quality of life for a patient and increase the likelihood of costly hospital readmission. The purpose of this phenomenological study was to explore factors affecting the receptivity of patients using social media as a platform for post discharge, provider-client communication, and assessment. This was explored using social presence theory. Twenty patients between 45 to 65 years of age, who received care from hospitals …
Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan
Social Media Marketing Strategies Used By Small Retail Businesses, Rochelle Shivon Jordan
Walden Dissertations and Doctoral Studies
Developing effective social media marketing (SMM) strategies to engage customers is a challenge for business leaders. The purpose of this multiple case study was to explore the SMM strategies used by small business retailers to engage customers. The conceptual framework for this study was Rogers's diffusion of innovations theory. Participants included 5 small business retailers who had been in business for at least 5 years, used effective SMM strategies to engage customers, and were located in the southwest region of the United States. Data were collected through semistructured, face-to-face interviews. Data analysis resulted in 3 emergent themes: (a) marketing strategies …
Social Media Marketing Strategies In Nonprofit Professional Membership Organizations, Avis Gordon
Social Media Marketing Strategies In Nonprofit Professional Membership Organizations, Avis Gordon
Walden Dissertations and Doctoral Studies
The use of social media in nonprofit professional membership organizations affects how leaders communicate with members, consumers, the community, and other stakeholders. The purpose of this qualitative multiple case study was to explore the social media marketing strategies that leaders in nonprofit professional membership organizations use to keep their organizations sustainable. Data were collected from 5 social media marketing leaders representing 5 nonprofit professional membership organizations in the Chicago region. Data collection occurred through semistructured interviews, review of organizational documents pertaining to social media marketing strategies, and review of the social media sites and websites of the participants' organizations. Rogers's …
Adolescent Peer-Related Computer-Mediated Communication And Its Relationship To Social Anxiety, Neil Matthew Parker
Adolescent Peer-Related Computer-Mediated Communication And Its Relationship To Social Anxiety, Neil Matthew Parker
Walden Dissertations and Doctoral Studies
Adolescents are adopting computer-mediated communication (CMC) at a higher rate than any other age group, with CMC becoming integral to their social relationships. This is particularly significant given the role peer relationships play in adolescent mental health. The purpose of this quantitative, quasi-experimental study was to explore the relationship between adolescent CMC and social anxiety. The research was guided by Erikson's theory of psychosocial development and Kock's media naturalness theory. This multiwave panel study included a convenience sample of 58 adolescents ages 11 to 18. Surveys were completed on participant's social skills and introversion, and daily data were gathered on …