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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew
Small Business Social Media Marketing Strategies In The Retail Industry, Mari E. Mew
Walden Dissertations and Doctoral Studies
Many small business owners lack social media marketing (SMM) strategies to generate sales growth. Small business owners are concerned with increasing sales growth to ensure sustainability. Grounded in Rogers’ diffusion of innovation theory, the purpose of this qualitative multiple case study was to explore SMM strategies some small business owners in the women’s retail apparel industry use to generate growth in sales. The participants comprised 3 small business owners in the women’s retail apparel industry in South Carolina with successful experience using SMM strategies to generate sales growth. Data were collected from semistructured interviews, archival organizational documentation, and physical artifacts. …
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Social Media Technologies In Policy Communication: A Case Study Of Ghana’S Information Services Department, Winnifred Nafisa Mahama
Walden Dissertations and Doctoral Studies
There is an informational gap in demand and supply of real-time policy information confronting Ghana’s Information Services Department. This problem of a gap in demand and supply impacts the productivity of individuals, groups, as well as public and private institutions. The aim of this qualitative case study was to explore how the government could integrate social media technologies in its policy communications to bridge the informational gap. The narrative policy framework provided the theoretical framework for the study. Research questions focused on how the government uses social media technologies in engaging citizens to generate input for policy decision making as …
Strategies For News Professionals To Mitigate Negative Social Media Posts, Airielle J. Vincent
Strategies For News Professionals To Mitigate Negative Social Media Posts, Airielle J. Vincent
Walden Dissertations and Doctoral Studies
Businesses use social media to promote services and products as well as connect with current and potential customers. The purpose of this qualitative, multiple case study was to explore and understand the strategies that effectively remedy negative social media comments, the skills used to employ remedial actions, the reasons why organizations fail to develop effective strategies, and the motivations to develop them among the participants and their organizations. The conceptual framework of this study combined elements from the skills approach to leadership and e-leadership theory. The target population included news directors, assignment managers, and executive producers who have used social …