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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Social Media And Women Empowerment In Nigeria: A Study Of The #Breakthebias Campaign On Facebook, Deborah Osaro Omontese
Social Media And Women Empowerment In Nigeria: A Study Of The #Breakthebias Campaign On Facebook, Deborah Osaro Omontese
USF Tampa Graduate Theses and Dissertations
This paper examines how the March 2022 #BreakTheBias campaign on Facebook was used as an empowerment platform in Nigeria, where women experience gender disparity. Research on the role of social media in women’s empowerment in Nigeria is an area that has not been fully studied. Previous studies have looked at women’s empowerment mainly through an educational or political lens, neglecting how social media have also been effective in empowering women. Other researchers have studied how women utilize social media platforms for leisure, entertainment, and media sharing. In the present study, non-probability sampling was used to identify 20 posts that convey …
The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith
The Effect Of Racial And Ethnic Identity Salience On Online Political Expression And Political Participation In The United States, Jonathon Smith
USF Tampa Graduate Theses and Dissertations
How close an individual identifies with their race or ethnicity can affect how individuals behave as political actors. Racial identity can affect how individuals express their political beliefs on social media sites or participate in political activities. However, does political expression on social media, particularly Facebook and Twitter, affect levels of political participation? The purpose of the project is to examine the relationship between racial and ethnic identity, online political expression, and political participation among the three largest racial and ethnic groups in the United States. Specifically, this project aims to answer whether online political expression mediates the relationship between …
Cultural Adaptation And Maintenance: Chinese International Students' Use Of Facebook And Wechat, Mengni Wang
Cultural Adaptation And Maintenance: Chinese International Students' Use Of Facebook And Wechat, Mengni Wang
USF Tampa Graduate Theses and Dissertations
In terms of Uses and gratification theory, this study examined the relationships between the usage of social networking sites and acculturation among Chinese students who are studying in U.S. colleges (N=246). By comparing two different SNSs, American SNS (Facebook) and ethnic SNS (WeChat), it was discovered that Chinese students exposed differential needs and gratification achievement in these two SNSs. This study applied a quantitative method, and data were collected with an online survey platform "Qualtrics," which was carried out on February 2018. The present study found that the degree of Facebook gratification can lead to the increasing of use intensity. …
Social Media Use During The College Transition, Kevin J. Yurasek
Social Media Use During The College Transition, Kevin J. Yurasek
USF Tampa Graduate Theses and Dissertations
Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …
Organization Public Relationships On Social Media: The Experience Of Those Who "Like" Oreo On Facebook, Rodobaldo Miguel Gonzalez Iii
Organization Public Relationships On Social Media: The Experience Of Those Who "Like" Oreo On Facebook, Rodobaldo Miguel Gonzalez Iii
USF Tampa Graduate Theses and Dissertations
Despite a growing amount of research on social media, little research has been conducted to investigate why consumers connect with brands on Facebook. As companies continue to expand their presence to the social networking website, a gap in research on social media has formed. This study focuses on consumer's connection with a brand on Facebook. To do this, this research focuses on the connection of consumers with Oreo on the website to identify the environment created that engages those who connect with the brand online. Oreo was selected as the focus of the research due to its popularity on Facebook …
Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman
Strategizing Relationships 2.0: An Analysis Of International Companies' Use Of Social Media, Jessica Marie Brightman
USF Tampa Graduate Theses and Dissertations
Because of technological advances and the blurring of boundaries, the world is becoming a global community. Global communications have made it essential for multinational corporations to develop and maintain a consistent worldwide identity and brand image. It is no longer possible to classify people into simple and stable segments of customers; the world is evolving and so is the population. The purpose of this research is to bridge the gap between the academic and professional world of international public relations by expanding the stream of literature and incorporating a global aspect. Within the last few years, social media has seen …
Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika
Communicating During An Organizational Crisis: Using Facebook As A Relationship Management Tool, Vjollca Hysenlika
USF Tampa Graduate Theses and Dissertations
The purpose of this study was to determine how organizations communicate on Facebook during a crisis, from a relationship management perspective, and how their interactivity, responsiveness, and transparency affect their Fan page's relevance, importance, and appeal. In this study, the researcher conducted a controlled experiment to examine if a strategized Facebook Fan page that contained a high level of interaction, responsiveness, and transparency contributed to long-lasting relationships with fans or helped organizations recover/prevent a crisis. The researcher created eight different conditions (Facebook Fan Pages) presenting a crisis message, and recruited 200 students (25 participants per condition) from the University of …
Realizing Virtuality: Tracing The Contours Of Digital Culture, Nicholas Andrew Riggs
Realizing Virtuality: Tracing The Contours Of Digital Culture, Nicholas Andrew Riggs
USF Tampa Graduate Theses and Dissertations
People connect digitally through social media, fusing their relationships with meaning in a non-space of relational potential--a translucent and fluctuating enclave where the self becomes elastic. This thesis explores how I have formed bonds in virtual space through ritual interaction. Looking at the ways I learned to use technology through the progression of a close personal relationship, I suggest that social media use is a performance of identity--a virtuality that exposes how people negotiate the digital enclosure of contemporary society. My story is one of digital nativity and reclaiming love through virtual performance. I show how these performances have had …