Social and Behavioral Sciences Commons^™

“We Need To Figure Out Who We Are”: Reframing Manhood In An Online Discussion Forum, Tomas Sanjuan Jr.

USF Tampa Graduate Theses and Dissertations

In this thesis, I explore the potential of online communities in negotiating alternative forms of “doing” masculinity. I focus on the /r/bropill which is hosted on Reddit – home to thousands of active discussion forums called subreddits. I argue that the members of /r/bropill subreddit are attempting to redefine what it means to live your life not only as a man but as a “good man.” Using a purposive sample, I analyzed 24 discussions which totaled 1325 posts (n = 1325). I conducted a qualitative textual analysis of the original posts and comments inspired by grounded theory. My findings reveal …

The Making Of Microcelebrities On Douyin: Multimodal Design And Online Identities In Informal English Instruction Videos, Yaqian Jiang

USF Tampa Graduate Theses and Dissertations

As the online education market continues to expand globally, teaching and advertising have converged in digital spaces in unprecedented ways. Driven by the attention economy, independent online educators must compete to cultivate a consumer base. To attract followers, they must engage not only in online teaching activities but also in self-branding practices. This dissertation explores how microcelebrities who teach English on Douyin utilize linguistic and other semiotic resources for both instructional and self-branding purposes.

To address this topic, I collected 84 informal English language instruction videos created by 14 different Douyin microcelebrities. Taking a social semiotic approach to multimodal discourse …

“Here Come The Crackers!”: An Ethnohistorical Case Study Of Local Heritage Discourses And Cultural Reproduction At A Florida Living History Museum, Blair Bordelon

USF Tampa Graduate Theses and Dissertations

This project explores the complex roles of power and heritage in the reproduction ofcultural and ethnic identities in the context of a local living history museum called Cracker Country. Throughout this thesis, I demonstrate how discourses of Florida heritage are constructed, reproduced, or contested in various ways among all the museum’s different communities of stakeholders. Using Michel-Rolph Trouillot’s (1995) theory of historical silences and expanding on Laurajane Smith’s (2006) notion of the Authorized Heritage Discourse, I explore the ways that heritage “works” at a local level, and the multitude of meanings it can hold within particular communities. I analyze the …

Live Versus Recorded: Exploring Television Sales Presentations, Christopher Craig Novak

USF Tampa Graduate Theses and Dissertations

Abstract

This is an exploratory study that poses the questions and discussion regarding live and recorded sales presentations via television. With its rich history, it appears that live television has more types of appeal that will get the shopper buying products. However, the recorded and edited presentation played back on television has had its share to grab the shopper's attention. Research questions are presented to determine which broadcasting method is stronger by examining factors related to home shopping such as credibility, authenticity, involvement, urgency, informativeness, entertaining value, sense of real time, spontaneity and interactivity. Additional questions will look at the …