Social and Behavioral Sciences Commons^™

Anything But Race: Content Analysis Of Racial Discourse, Christopher Smith

Masters Theses

This research adds to previous scholarship on colorblind racism which investigates the ways in which students at Western Michigan University use new language compared to the Jim Crow past to defend or challenge the modern racial order in the United States. Using data collected from 15 voluntary participants I conducted a content analysis of participant’s responses to questions regarding race and racism with the purpose of demonstrating the use of colorblind racism or the challenge to the dominant racial order.

Approved For All Audiences: A Longitudinal Content Analysis Of The Portrayal Of Women In Movie Trailers, Brooke S. O’Neil

Masters Theses

Movie trailers are ever present in our society and impactful in the way society constructs views about various aspects of life. Trailers are unique in that they are specifically tailored and edited to entice audiences to buy tickets to the film. Further, prior research has indicated that in various forms of media, women are continuously underrepresented, disproportionately sexualized, stereotyped, and victimized. The present study examines the portrayal of women through a content analysis of 230 of the top grossing trailers across seven decades: 1950-2015. The research focuses on women’s representation, sexualization, gender roles, and violence. The analysis reveals that in …

Looking For Mr. Right Or Mr. Right-Now: A Content Analysis Of Gay Men’S Personals, Matt Reid

Masters Theses

Personal advertisements have long been valued by researchers for evaluating norms relating to love and romance in any given societal context. Using thematic, directed content analysis on ads placed on a popular online dating website, this exploratory study seeks to uncover the various ways by which gay and straight men craft an image of the ideal self.

Results largely diverge from previous studies, most of which were conducted prior to the advent of online dating and at a time in a society where homosexuality was more taboo. The current study found that gay men, more often than straight men, employ …