Social and Behavioral Sciences Commons^™

My Ceo Has An Instagram? An Analysis Of Fortune 500 Ceo’S Personal Instagram Accounts, Courtney Dail Francis

Masters Theses

As social media evolves and changes, so does the need to be more active online. This need also applies to CEOs who have a direct pipeline to consumers. What CEOs post can have an impact on their organization and give a greater understanding as to who they are as a person, not just as a business leader. In this quantitative study, Fortune 500 CEO Instagram accounts are analyzed to better understand the overall theme of the content they are posting. It was found that the most popular styles posted on these accounts was personal posts and company/CEO/industry news and events. …

Anything But Race: Content Analysis Of Racial Discourse, Christopher Smith

Masters Theses

This research adds to previous scholarship on colorblind racism which investigates the ways in which students at Western Michigan University use new language compared to the Jim Crow past to defend or challenge the modern racial order in the United States. Using data collected from 15 voluntary participants I conducted a content analysis of participant’s responses to questions regarding race and racism with the purpose of demonstrating the use of colorblind racism or the challenge to the dominant racial order.

Approved For All Audiences: A Longitudinal Content Analysis Of The Portrayal Of Women In Movie Trailers, Brooke S. O’Neil

Masters Theses

Movie trailers are ever present in our society and impactful in the way society constructs views about various aspects of life. Trailers are unique in that they are specifically tailored and edited to entice audiences to buy tickets to the film. Further, prior research has indicated that in various forms of media, women are continuously underrepresented, disproportionately sexualized, stereotyped, and victimized. The present study examines the portrayal of women through a content analysis of 230 of the top grossing trailers across seven decades: 1950-2015. The research focuses on women’s representation, sexualization, gender roles, and violence. The analysis reveals that in …

“Not For Casual Readers:” An Evaluation Of Digital Data From Virginia Archaeological Websites, Mark Antony Freeman

Masters Theses

Archaeological data dissemination is complicated by the need to serve disparate audiences, each of which has different data needs. This study examined the websites of 148 Virginia institutions identified as having archaeological collections or data, and used content analysis to see how they supported characteristics of scholarly publishing, open data and public outreach. Archaeologists are increasingly looking for comparative data sets for research needs, with professional ethics and a desire for public engagement encouraging data sharing. However this analysis suggests that, while there are some exemplary websites, much of the archaeological record remains publicly inaccessible. The majority of websites examined …

The Effect Of Advertising On Male Body Image Disturbance: A Content Analysis Of Male Models In Esquire Magazine Ads From 1955-2005, Zienab Ahmed Mohamed Shoieb

Masters Theses

This study examines the transformation of the male body ideal in magazine ads over time. A content analysis of 218 male models in Esquire ads from 1955 to 2005 were coded for level of male models’ fat, muscularity, and nudity levels; whether the ad was photographed or illustrated; and product category. Findings reveal (1) a significant decrease in male models’ fat levels over time, (2) a significant increase in male models’ muscularity levels over time, and (3) a significant increase in nudity over time. Male models in photographed advertisements were found to have higher levels of muscularity and nudity than …

Looking For Mr. Right Or Mr. Right-Now: A Content Analysis Of Gay Men’S Personals, Matt Reid

Masters Theses

Personal advertisements have long been valued by researchers for evaluating norms relating to love and romance in any given societal context. Using thematic, directed content analysis on ads placed on a popular online dating website, this exploratory study seeks to uncover the various ways by which gay and straight men craft an image of the ideal self.

Results largely diverge from previous studies, most of which were conducted prior to the advent of online dating and at a time in a society where homosexuality was more taboo. The current study found that gay men, more often than straight men, employ …

Projecting A Preferred Identity: How Five Government Contractors Frame Their Corporate Brands Online, Nicole A. Merrifield

Masters Theses

This study expands framing research as a competitive intelligence tool for discerning the message strategies of a company’s competition. A content analysis of five Oak Ridge Associated Universities’ competitor websites was conducted to determine key subject areas and how each competitor positioned their business to a variety of publics. Using Entman (1991, 1993) and Hallahan’s (1999) framing research as the theoretical framework, the study reviews extant literature on corporate use of websites to frame reputations and cultivate relationships. Key findings reveal that ORAU’s competitors are more likely to promote new business, new hires/promotions, awards/honors, and project completions when issuing press …

Women's Communication In Country Music, Heather Elizabeth Yarbrough

Masters Theses

The lyrical content of female performed country songs was evaluated in this study. Female soloist performer's songs ranking in the top hits of each year between 1950 and 1989 were examined. After indepth research into the history of country music and the female role in country music, several songs performed by females and listed as hits between the years 1950 and 1989 were analyzed. The characteristic found in most female songs was relationships with men and family and how women react to the positive and negative aspects of these relationship.