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Full-Text Articles in Social and Behavioral Sciences
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Journalism
This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …