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Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
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- Journalism (3)
- Public relations (3)
- Social media (3)
- Agenda Setting (1)
- Agricultural communication (1)
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- Awareness (1)
- College athletics (1)
- College club sports (1)
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- Social media in restaurant industry (1)
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Social Media In The Tourism Industry: How Social Media And The Self-Congruity Theory Affect Destination Choice, Mckenzie Sixt
Journalism
This study researches how the tourism indsutry is using social media to create a strong destination image and be in constant communication with their customers. Their customers use social media as a research tool in deciding where to book their next vacation and it helps when booking locations have a destination image for them to see. The destination image can be created from marketing-generated content as well as consumer-generated content on social media sites. When consumers find a destination image that they think suits their personality they are more likely to have a satisfying experience and share their experience on …
From "Say Yes To The Dress," To Pinterest: How Agenda Setting Is Used In The Wedding Industry, Katie Schultz
From "Say Yes To The Dress," To Pinterest: How Agenda Setting Is Used In The Wedding Industry, Katie Schultz
Journalism
This study investigates how agenda setting is used in the wedding industry with social media and entertainment. While social media is relatively still new, the wedding industry has been changed drastically due to social networking. With sites like Pinterest, trends have become more apparent and brides are following them. Agenda setting has been used in both social media and in entertainment television shows such as, “Say Yes to the Dress,” “Bridezilla,” etc. The following study looks at current literature as well as interviews of experts in the wedding industry. ii
Life Facing Bars: A Film Documentary, Matthew Yoon
Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson
Building Collaboration Within The Quarter Horse Community: The Obstacles And Hurdles, Allison Grayson
Journalism
The following study investigates how to increase collaboration within the Quarter Horse community through Twitter. Twitter is increasingly one of the top social media tools for many organizations, including organizations within the Quarter Horse community. Twitter is an important tool in creating a dialogue between community members, and the organizations to which they are members. Research shows, “Users believe that using Twitter can improve their performance or their ability to achieve specific goals and, thus, they are more extrinsically motivated to continue to use it” (Agrifoglio, Black, Ferrara & Metallo, 2012, p. 38). That being said, it is important that …
Public Relations: The Use Of Social Media As A Tool For Increasing Awareness About College Club Sports Teams, Alexandra Bakalar
Public Relations: The Use Of Social Media As A Tool For Increasing Awareness About College Club Sports Teams, Alexandra Bakalar
Journalism
Most American universities have club sports teams, which are teams not housed by the university’s athletic department or sanctioned by the National Collegiate Athletic Association (NCAA). This paper addresses the ways in which social media can be used as a public relations tool for increasing the awareness about college club sports teams. This particular study looks at the Men’s Club Lacrosse Team of California Polytechnic State University, San Luis Obispo as an example of what social media tools can be used as a form of public relations to increase awareness about the team.
Misconceptions In Agriculture: The Role Of Public Relations To Communicate With And Educate The Public, Kimberly Taylor
Misconceptions In Agriculture: The Role Of Public Relations To Communicate With And Educate The Public, Kimberly Taylor
Journalism
The following study aims to investigate the misconceptions in agricultural communications, why they exist, and what communicators can be doing to further the development, management and assessment of agricultural communication messaging. Agricultural issues are a source of media attention, from policy changes like Proposition 2 or Proposition 37 in California, to commercials such as the Dodge RAM Super Bowl spot in 2013. By studying what professionals are currently doing in the fields of public relations, marketing, and agricultural communications to reach and educate the consumers, it becomes clear the strategies that should be taken when presenting key messaging. This study …
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
The Best Social Media Practices For An Individual Franchisee In The Restaurant Industry, Stephanie Francesca Ronca
Journalism
No abstract provided.
The Impact Of Public Relations On News, Laura Follis