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Full-Text Articles in Social and Behavioral Sciences
A Major Transformation, Joseph Turow
A Major Transformation, Joseph Turow
Joseph Turow
We argue strenuously, strenuously against the naive sentimentalism on the part of companies that insist "We love all our customers and we love all our customers the same." -advertising executive quoted in Advertising Age, March 1995 [These customers] don't spend much money with you now/aren't big spenders in the category with your competitors and, for whatever reason, lack the capacity to increase consumption in your category in the future....If you can avoid recruiting them into your program from the beginning, do so. In many cases, however, until they have joined the program, you have no way of assessing their value....The …
Open To Exploitation: America's Shoppers Online And Offline, Joseph Turow, Lauren Feldman, Kimberly Meltzer
Open To Exploitation: America's Shoppers Online And Offline, Joseph Turow, Lauren Feldman, Kimberly Meltzer
Joseph Turow
Most Americans who use the Internet have little idea how vulnerable they are to abuse by online and offline marketers and how the information they provide can be used to exploit them. That is one conclusion from this unprecedented national phone survey conducted by the Annenberg Public Policy Center. The study indicates that many adults who use the internet believe incorrectly that laws prevent online and offline stores from selling their personal information. They also incorrectly believe that stores cannot charge them different prices based on what they know about them. Most other internet-using adults admit that they simply don’t …
The Ftc And Consumer Privacy In The Coming Decade, Joseph Turow, Chris Jay Hoofnagle, Deirdre K. Mulligan, Nathaniel Good, Jens Grossklags
The Ftc And Consumer Privacy In The Coming Decade, Joseph Turow, Chris Jay Hoofnagle, Deirdre K. Mulligan, Nathaniel Good, Jens Grossklags
Joseph Turow
Large majorities of consumers believe that the term "privacy policy" conveys a baseline level of information practices that protect their privacy. In short, "privacy," like "free" before it, has taken on normative meaning in the marketplace. When consumers see the term "privacy policy," they believe that their privacy will be protected in specific ways. In particular, when consumers see the "privacy policy" they assume that a web site will not share their personal information. Of course, this is not the case. Privacy policies today come in all different flavors. Some …