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Social and Behavioral Sciences Commons™
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Articles 1 - 30 of 44
Full-Text Articles in Social and Behavioral Sciences
[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski
[In Press] Convincing College Students To Stop Downloading Music Illegally: Finding Advertising That Works, Brian Sheehan, James Tsao, James Pokrywczynski
James Pokrywczynski
No abstract provided.
[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker
[In Press] Event Marketing Sponsorship Impact: A Test Of Congruency And Engagement In An Ethnic Festival Context, James Pokrywczynski, David Brinker
James Pokrywczynski
No abstract provided.
Library As A Research Source, James Pokrywczynski
Library As A Research Source, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
Repetition Of Ads Helps Ncaa Networks, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Chicago White Sox, James Pokrywczynski
Event Hospitality, James Pokrywczynski
Chicago Bulls, James Pokrywczynski
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
Brand Exposures In Sports Photos Since 1956, James Pokrywczynski, John Carvahlo, C. Tom Preston
James Pokrywczynski
No abstract provided.
Fear For The Future, James Pokrywczynski
Library As A Research Source, James Pokrywczynski
Library As A Research Source, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski
Review Of Branded Male By Mark Tungate (2008), James Pokrywczynski
James Pokrywczynski
No abstract provided.
Entries On Campbell-Ewald, Henderson Advertising, And Cramer-Krasselt, James Pokrywczynski
Entries On Campbell-Ewald, Henderson Advertising, And Cramer-Krasselt, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Review Of On Target By Laura Rowley, James Pokrywczynski
Review Of On Target By Laura Rowley, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski
Don't Isolate E-Business From The Marketing Communication Curriculum, James Pokrywczynski
James Pokrywczynski
No abstract provided.
A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg
A Psychographic Analysis Of Generation Y College Students, James Pokrywczynski, Joyce Wolburg
James Pokrywczynski
No abstract provided.
Sports Sponsors Know What They Want, James Pokrywczynski
Sports Sponsors Know What They Want, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski
Teaching Tip: Using The Talk Show Format To Cover Advertising Issues, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Survey Says … How Satisfied Are Advertising Professionals With Their Jobs, James Pokrywczynski, Jack Crowley
Survey Says … How Satisfied Are Advertising Professionals With Their Jobs, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
Review Of Permission Marketing By Seth Godin (1999), James Pokrywczynski
Review Of Permission Marketing By Seth Godin (1999), James Pokrywczynski
James Pokrywczynski
No abstract provided.
Smart Sponsors Will Learn How To Gauge More Bang For Their Buck, James Pokrywczynski
Smart Sponsors Will Learn How To Gauge More Bang For Their Buck, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Sports Marketers Need Better Evaluation Tools, James Pokrywczynski
Sports Marketers Need Better Evaluation Tools, James Pokrywczynski
James Pokrywczynski
No abstract provided.
The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley
The Influence Of Gender And Media Type On Job Satisfaction In Media Advertising Departments, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley
Job Satisfaction Among Newspaper Advertising Department Personnel, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley
A New Look At The Reasons For Job Satisfaction Among Women, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.
Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski
Professor Finds Condom Editorial Full Of Holes, James Pokrywczynski
James Pokrywczynski
No abstract provided.
An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski
An Antidote For Ailing Tv Ad Testing Measure And Spiraling Medical Costs, James Pokrywczynski
James Pokrywczynski
No abstract provided.
The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski
The Differential Impact Of Televised Exposure To Arena Displays Vs. Commercials, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski
Assessing The Distracting Viewing Environment For Televised Sports And Its Relationship To Advertising Recall, James Pokrywczynski
James Pokrywczynski
No abstract provided.
Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski
Using A Measure Of Television Program Involvement To Explain Advertising Effects In Televised Sports, James Pokrywczynski
James Pokrywczynski
No abstract provided.
The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley
The Influence Of Irritating Commercials On Radio Listening Habits, James Pokrywczynski, Jack Crowley
James Pokrywczynski
No abstract provided.