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Social and Behavioral Sciences Commons™

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Utah State University

Academic Libraries

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Full-Text Articles in Social and Behavioral Sciences

Past Perceptions, Present Usage: Latinx Students And Academic Libraries, Niki S. Fullmer, Brittany Paloma Fiedler Apr 2021

Past Perceptions, Present Usage: Latinx Students And Academic Libraries, Niki S. Fullmer, Brittany Paloma Fiedler

Library Faculty & Staff Presentations

Over the last two decades, the population of Latinx students enrolled in higher education has increased by 142%, but they are still underrepresented overall. According to 2015 United States census data, only 16% of Hispanic adults have a Bachelor’s degree or higher compared to 54% of Asian Americans, 36% of (non-Hispanic) white people, and 23% of Black people. The needs of Latinx students in higher education are obviously not being met. Academic libraries have long seen themselves as integral to student success, but there is little research about how they are (or are not) serving Latinx students specifically. The IFLA/UNESCO …

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Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson Aug 2018

Ask A Catbrarian: Marketing Library Services Using A Cat, Teagan Eastman, Jennifer Saulnier, Kati Richardson

Library Faculty & Staff Publications

This case study aims to describe how employees at the University of Illinois at Urbana-Champaign’s Undergraduate Library (UGL) utilized a cat mascot as part of a marketing campaign to promote awareness of library resources and services and to overcome undergraduate students’ library anxiety. The authors describe how the idea of a cat mascot emerged, how librarians determined campaign objectives, and the process they undertook for developing videos, social media posts, events and displays for the campaign. This article also describes how the campaign was able to build a sense of community not only among the large university library system but …

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