Social and Behavioral Sciences Commons^™

Coffee Quality, Land Use, And Processing In The Cajamarca Region Of Peru, Jonathan E. Ferguson

Anthropology Department: Theses

Procedures used for defining coffee quality include a variety of activities ranging from physical measurements, hedonic sensory evaluations, and valuation of recognized extrinsic attributes. The physical measurements of coffee quality evaluate intrinsic attributes through a set of formal coffee grading and analysis standards, in addition to human sensory activities which conduct formal cupping protocol standards and formal tasting competitions. Extrinsic qualities include attributes such as branding and aesthetics, in addition to sets of ethical qualities established to further differentiate value beyond intrinsic and hedonic qualities. The promotion and standardization of coffee quality expectations directly impact activities taken by coffee producers. …