Social and Behavioral Sciences Commons^™

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Religious Heritages As Tools For Sustainable Economic Development: The Case Of Ireland’S Ecclesiastical Settlement Glendalough, Vreny Enongene, Kevin Griffin

Conference papers

Accelerating the shift towards a more sustainable sector are the priorities for the tourism industry (UNWTO, 2015). Therefore, it is against this background, that the United Nations general assembly has approved the adoption of 2017 as the international year of sustainable tourism for development, with the unique opportunity to advance the contribution of the tourism sector to the three pillars of sustainability, while raising awareness of the true dimensions of the sector which is often undervalued (UNWTO, 2015), in which the religious tourism sector is no exception. Nonetheless, within the religious tourism scholarship, the role tourism to religious heritages might …

The Production Of Ek Tha Tiger: A Marriage Of Convenience Between Bollywood And The Irish Film And Tourist Industries, Giovanna Rampazzo

Articles

This article examines a collaboration between the Irish and Hindi film industries, adopting the production of Kabir Khan’s Ek Tha Tiger (2012) in Dublin as a case study. It critically narrates the arc of the film’s production, foregrounding the intersecting concerns of Yash Raj Films and Irish creative and cultural institutions. Ek Tha Tiger represents Ireland through constructed idyllic images which proved to be successful in attracting tourists. Tracing the links between the production of the film and the promotion of tourism to Ireland, this article explains how the film was used to construct a ‘tourist gaze’ for audiences in …