Social and Behavioral Sciences Commons^™

Customer Satisfaction Index Of Singapore 2016: Q3 Results, Institute Of Service Excellence, Smu

Research Collection Institute of Service Excellence

The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the CSISG’s tenth year of measurement.

The Construction Of Touristic Modernity In Xizhou, Katherine E. Benton

Student Publications

Tim Oakes’ (1998) concept of touristic modernity accurately describes how the Chinese national discourse surrounding tourism, as both a tool for economic growth and nation-building, has shaped what the local reality has become for many towns and villages in the peripheral regions of China, especially those with large populations of ethnic minorities. Specifically in the Dali Bai Autonomous Region, foreign tourism followed by nostalgia-fueled domestic tourism has transformed Dali into a commercialized tourist destination, which has begun to spill out to other towns around the lake such as Xizhou. Touristic modernity is not, however, a singular homogenous force that culturally …

Uncovering And Mapping Place Attachment In Small Cities, Nicole L. Vaugeois, Alanna Williams, Sharon Karsten, Pam Shaw

TTRA Canada 2016 Conference

Understanding the connections that visitors and residents have to places is critically important for tourism development. Aided with this knowledge, authentic experiences can be developed, stories can be uncovered and told, and resident perspectives can be identified. This paper describes a case study to uncover and map place attachment in three small cities in Western Canada. The project was conducted in the cities of Courtenay, Port Alberni and Nanaimo, BC. A one day “walk about” in each community was used to record 1.5 minute videos (n=85) of residents speaking about a place in their downtown core where they felt connected …

A Southern Chinese City Through The Eyes Of A British Missionary: Preliminary Analysis Of The Text Of A Historical Travelogue, Sai Deng

Faculty Scholarship and Creative Works

Walks in the City of Canton is a book written by John Henry Gray of Christ's College, Cambridge who came to China and stayed as a missionary for many years, and it was published in 1875. This project did a preliminary analysis of the text of this book digitized by Google from the Library of Harvard University and uploaded to the Internet Archive. The Voyant generated top 500 words are tagged selectively aiming to find the more popular nouns, adjectives and verbs, and their related topics, sentiments or actions. This analysis is combined with the observations obtained in the translation …

Economic Contributions Of The Yellowstone River To Park County, Montana, Jeremy L. Sage

Institute for Tourism and Recreation Research Publications

On August 19, 2016, Montana’s Department of Fish, Wildlife and Parks (FWP) instituted a temporary emergency closure on a large extent of the Yellowstone River and its tributaries between the northern Yellowstone National Park boundary near Gardiner, MT and Laurel, MT, about 183 miles downriver. The closure applied to all water based recreation uses on the affected rivers and streams. FWP’s actions followed the identification of the presence of an invasive parasite known to cause proliferative kidney disease in mountain whitefish. FWP’s decision to institute the temporary closure was based not only on the observed presence of the parasite, but …

The Montana Expression 2016: Vacation Planning, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The Montana Tourism Advisory Council, Office of Tourism and Business Development, and individuals in the tourism industry are interested in learning more about visitor behavior for a Montana vacation, namely their use of Montana airports and their advanced reservations and purchasing. This “snapshot” of Montana residents and visitors highlight these behaviors.

Images Of Alzheimer’S: A Visual Analysis Of The Imagery Used To Globally Market Alzheimer’S Services Online​, Elizabeth Spencer, Alicia Mason

Faculty Submissions

Currently more than 46 million people are living with dementia globally (ADI, 2015). The World Health Organization (WHO) reports the worldwide population of persons 60 years of age and older will more than triple between 2000 and 2050 to two billion. The concept of Western patients receiving long-term dementia care in foreign countries is a new and emerging phenomenon (Gray, 2013; Pomareda, 2014; Wegerer, 2014). This study examines the visual images within Alzheimer’s care facility websites (n=105) and uses a cross cultural comparison lens to contrast differences in patient representations and treatment facilities. The goal of this study is to …

The Influence Of Ecological Worldview And Attitudes On Park Visitors’ Pro-Environmental Behavioural Intention: A Case Study Of Alberta Parks' Campers, Farhad Moghimehfar

TTRA Canada 2016 Conference

No abstract provided.

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

WCBT Faculty Publications

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.

2016 Spartan Race Survey Kit Visitor Study, Megan Tanner Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Kalispell Chamber of Commerce/Convention and Visitor Bureau to provide insight into the characteristics of attendees of the 2016 Spartan Race. Paper surveys on site were completed by 432 attendees and/or participants of the event. Results show that 49% of respondents were registered participants of the event while 51% were spectators. Residents of Montana made up 47% of the respondents and of those Montana residents, 33% were from Flathead County. Out-of-county respondents spent an average of 3.73 nights away from home. Of those nights, an average of 3.70 nights were in Montana and 1.40 nights …

Big Sky Documentary Film Festival 2016, Megan Tanner Schultz

Institute for Tourism and Recreation Research Publications

This study was conducted for the Big Sky Documentary Film Festival to provide insight into the characteristics of attendees of the 2016 annual festival in Missoula, MT. Paper surveys were completed by 288 attendees at the event and another 146 email surveys were completed by attendees after the event concluded. Results show that 83% of respondents were residents of Montana and of those Montana residents, 88% were from Missoula County. Out-of-county respondents spent an average of 5.25 nights in Missoula and more people spent money on restaurant/bar, hotel/motel/b&b purchases, and retail while visiting the area than any other spending categories. …

Brochure: See Silver Springs Nature’S Underwater Fairyland, Silver Springs Public Relations

Tourism

The brochure includes a history of the springs, list of attractions, images, the story of the glass bottom boats, photo-sub” ride, the legend of Silver Springs – The Bridal Chamber, and information regarding chemical analysis, water stages and discharge measurement, and Ross Allen’s colorful Florida Reptile Institute. A partial map of Florida pinpointing Silvers Springs is included. Phone 986-Ocala. Printed in the U.S.A. Public Relations [1950-?]

Brochure: Drive Safely And See Silver Springs, Pepper Printing Company

Tourism

“Nature’s Underwater Fairyland” “Follow the Silver Arrows Located 5 ½ Miles From Ocala, FLA.” A pamphlet for Silver Springs, “Florida’s International Attraction”. The brochure includes a history of the springs, list of attractions, images, the story of the glass bottom boats, information on fish and underwater plants visible in the springs, and the legend of Silver Springs – The Bridal Chamber. A map of Florida with the AAA logo, travel information, and information regarding chemical analysis, water stages and discharge measurement is also included. Pepper Printing Company, Gainesville, FLA.

Brochure: Visit Marine Studios Marineland St. Augustine, Florida, Marine Studios

Tourism

A pamphlet with endorsements for Marine Studios, an overview image of the aquariums with a brief description, and a map of Florida with route to Marineland: Home of Marine Studios from different areas of Florida.

Brochure: Visit Marine Studios Marineland Florida, Marine Studios

Tourism

A pamphlet for Marine Studios, Marineland Florida. The brochure includes feeding and show time listings, photographs, a description of the marine life and aquariums, and a map of the surrounding area. The brochure also lists other attractions all over the state of Florida grouped by area: North Florida, Central Florida, Lower East Coast, and West Coast. Litho in the U.S.A., Record Press, St Augustine

Brochure: Jacksonville Beach Welcomes You!, J. Q. Palmer

Tourism

This wonderful Beach with its recreational facilities is open to you for your pleasure. A flyer that explains the rules and recommendations for bathing, picnicking, driving and enjoying the beach in Jacksonville Beach Florida. City of Jacksonville Beach, J.Q. Palmer, City Manager.

Brochure: See Jacksonville’S Free Zoo, Jacksonville Zoo

Tourism

A pamphlet describing the history of the zoo and listing its amenities. See and learn – Relax – Have Fun! The Southeast’s largest collection of rare animals, birds, and reptiles! Animals from all the continents of the world. The zoo is located on the Trout River, Heckscher Drive Jacksonville, Florida. Phone: Poplar 5-4431. The brochure includes a map. Drummond Press, Inc. Litho U.S.A. No date.

Brochure: St. Johns River Marina Jacksonville, Florida, Public Relations Division Department Of Central Services, City Of Jacksonville

Tourism

A pamphlet about Jacksonville’s St. Johns River Marina – part of a municipal park in the heart of the “Bold New City of the South” and the surrounding area. Municipally operated/ Marina Director: W.C. Coalson – 901 Gulf Life Drive, 32207 – Phone (904) 398-1466. (No date.)

Brochure: Jacksonville Funtime Around The Clock: 8 Fascinating Tours To Nearby Historical And Pleasure Spots, Jacksonville Advertising Committee

Tourism

“Add to your vacation enjoyment” A pamphlet including a visitor’s guide map for Jacksonville and the surrounding area discussing available tours including: sports, scenic, history, evening, industrial, cultural, beaches, St Augustine, and Marineland tours. Convention and Visitors Bureau – Hemming Park, Jacksonville, Florida Phone Elgin 3-9736.

Brochure: Jacksonville Florida Your Boating Headquarters, Tourist And Convention Bureau

Tourism

A pamphlet by the Tourist and Convention Bureau 307 Hogan Street, Jacksonville Florida. It is a guide to docking facilities, navigable water, and vacation entertainment for Jacksonville and the surrounding area. Images and a brief map of the area included. Locations include Diesel Shipbuilding, Beach Marine Service, El Verde Yacht Basin, Fulton Yacht Basin, Leake’s Boat Yard, Rawls Bros., Merrill-Stevens, Southern Shipbuilding, Jacksonville Yacht Storage, St. Johns Boat Company, Gibbs Corp., Midtown Marina, Graham Boat Yard Knight Boats & Motor Inc., and Florida Yacht Club of Jacksonville. (No date.)

The Study Of Traditional And Non-Traditional Marketing Communications: Target Marketing In The Events Sector., Gordon Geraghty, Ann T. Conway

Conference papers

There is a vast array of information on marketing but there is little literature on event marketing, specifically target marketing for events. The event sector is one that is constantly changing; the need to reinvent, innovate and self-disrupt is part and parcel for a sector that seeks to constantly entertain and turn a profit, so too is the marketing sector.

The research was carried out using face-to-face in-depth interviews and 1 focus group, all of which were audio recorded with the consent of the participants. The sample comprises of event and marketing professionals. The analysis focused on research’s objectives and …

Brochure: Jacksonville, Florida… Bold New City Of The South, Electric And Water Utilities Department

Tourism

A pamphlet made possible by the Electric and Water Utilities Department, City of Jacksonville, Florida. Vacation Fun Unlimited. The pamphlet includes images and descriptions of the myriad delights of Jacksonville including water sports, golf, gardens, museums, and history.

Brochure: Jacksonville Florida As A Place Of Winter Residence, City Council Advertising Committee

Tourism

This booklet is intended to describe and picture a few of the many things which combine to make Jacksonville a pleasant place to visit and in which to live. It includes lists housing , winter sports, and nearby trips. The brochure was prepared by the Advertising Committee of the City Council of Jacksonville, City Advertising Department, Recorder’s Office, Room 11 City Hall Jacksonville, Florida. [19--?]

Brochure: Florida's Oriental Gardens Jacksonville, Florida

Tourism

An advertisement for Jacksonville Florida’s Oriental Gardens; it includes a description of the garden and a map of Jacksonville showing the location, and images of the gardens. The gardens were owned privately by George W. Clark. After his death they owned and operated by the Panama Investment Company and opened to the public. George W. Clark Jr. – President, Panama Investment Company. The map also list other sites worth seeing in Florida. (no date)

Brochure: The Florida Ostrich Farm Jacksonville, Fla.

Tourism

“The Largest Ostrich Farm in The East” Between 1900 and 1901? (Garrett Ptg.Co.) An advertisement for the Florida Ostrich Farm locates on the banks of the St. Johns River in South Jacksonville. Riding and driving of ostriches daily between 11:30 A.M and 3:30 P.M. Plumes, tips fans, hats, feather fancies, etc. for sale. On Verso: The Alligator Farm Jacksonville, Fla. The advertisement also includes the sites to see at the Alligator Farm, including trained alligators “shooting the chutes”. Alligator leather goods available.

Brochure: Enjoy Jacksonville There’S A Lot To See And Do, Jacksonville Tourism & Convention Center

Tourism

A pamphlet distributed by Jacksonville Tourist & Convention Bureau, no date. The brochure lists the many things to see and do in Jacksonville Florida: fishing, boating, a recreation center, oriental gardens, night life, dog races, tours, golf, beaches, hotels, and restaurants. It also includes a map of downtown Jacksonville marking the location of the Information Bureau in Hemming Park.

Brochure: Colorful*Key*Center*For*Defense*Activities Jacksonville Florida, Tourist And Convention Bureau

Tourism

A pamphlet by The Tourist and Convention Bureau, Hemming Park Jacksonville Florida inviting people to enjoy the “Friendly City of Endless Charm”. The brochure mentions historic Stowe Lodge, local fishing, sailing, hunting, golf, year round tennis, beaches, and the construction of U.S. Naval Air Station. A map with what to see and do in and near Jacksonville is included. Mentioned on the map: Oriental Gardens (Tropical Beauty Spot), Keystone (Huge Live Oak), Jacksonville Zoo, Jacksonville Airport, Mandarin (Stowe House), St. Johns Bluff (Site of Ft. Caroline), Dinsmore (Dairy Farm), Orange Park (Moosehaven), Beaches (World’s Finest), Pilot Town (Ribault Landing), Fort …

Assessing Going-To-The-Sun Road Travelers’ Attitudes, Knowledge, And Perceptions Of Bicycling, Brian Battaglia, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Visitors of the Going-to-the-Sun Road (GTSR) are primarily scenic drivers, yet niche groups of bicyclists have a stake in sharing the GTSR. Conducting a quantitative survey assessment on the bicycling attitudes of visitors produced key findings for determining visitor support for bicycling along the GTSR. Park officials are in a position to evaluate data on bicycling attitudes for visitor management and transportation decision making along the Going-to-the-Sun Road.

A Comparison Of Vacationer Spending Segments, Kara Grau, Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

The purpose of this study was to compare characteristics of vacationers segmented into three groups: high-spenders, mid-range spenders, and low-spenders. This report contains information comparing the similarities and differences between these three groups of vacation travelers in Montana during 2015.

Find Your Park Friday: For The Love Of Nature, Jeffrey L. Lauck

The Gettysburg Compiler: On the Front Lines of History

The Civil War Institute will be celebrating the National Park Service Centennial this spring with its brand new “Find Your Park Friday” series. Inspired by the NPS #FindYourPark campaign, the series will challenge our fellows to share their experiences exploring America’s national historical, cultural, and natural resources through trips and internships with the NPS. In our second post, Jeff Lauck discusses his passion for photography and the park that started it. [excerpt]