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Full-Text Articles in Social and Behavioral Sciences
Media Education And The Development Of Media Competence, Brian O'Neill
Media Education And The Development Of Media Competence, Brian O'Neill
Other
The development of media competence is now widely recognized in educational and policy circles as essential to the formation of well-balanced citizens, capable of making their own judgements and participating fully in society. This presentation will focus on efforts in Irish education to support media competence and how it can contribute to sustainable policies for children, youth and families.
Media Effects In Context, Brian O'Neill
Media Effects In Context, Brian O'Neill
Books/Book chapters
The media effects tradition occupies a hugely influential and dominant role within mainstream communications research. It is unquestionably the longest running tradition within the field of audience studies, spanning nearly its entire history, yet it continues to divide opinion, both methodologically and with regard to its fundamental approach towards the study of media audiences. Its influence extends well beyond the academy, and the powerful influence exerted by its research agenda on public and political understanding of the impact of media is perhaps one of its most significant achievements.