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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris
Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris
Exchange: The Journal of Public Diplomacy
The importance of social media as a tool of public diplomacy has gained traction in U.S. foreign policy initiatives. The Obama administration’s creation of “Diplomacy 2.0” has brought the use of Twitter and other social media sites to the front line of public diplomacy practices. This paper looks at why social media are an effective tool for two-way communication and how it can enhance U.S. public diplomacy initiatives. The author examines case studies of successful implementation of Twitter diplomacy and the use of Twitter for crisis management. Finally, the author concludes and discusses policy prescriptions, including Twitter implementation, relevant to …
Rebranding Greece: Why Nation Branding Matters, Sofia Bisa
Rebranding Greece: Why Nation Branding Matters, Sofia Bisa
Exchange: The Journal of Public Diplomacy
Nation branding is an emerging concept with increased practical activity but fairly limited theory. Politicians engage actively in branding practices for their countries. Why do governments utilize certain branding strategies and ignore others? How have politicians come to perceive nation branding as a successful foreign policy strategy? This article seeks to examine the political aspect of nation branding and clarify the concept as a subset of international relations, and more specifically, its connection to public diplomacy. Finally, the article analyzes the case of Greece and the current branding campaign pursued by its government. What has Greece done in the past …