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Social and Behavioral Sciences Commons™
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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Immaterial Attachments: Performing Iphone And The Rhetorics Of Dematerialization, Codey Ryan Bills
Immaterial Attachments: Performing Iphone And The Rhetorics Of Dematerialization, Codey Ryan Bills
Theses - ALL
Engaging with rhetorical studies, performance studies, and surveillance studies, this thesis attempts to outline the ideological construction of the experience of iPhone, underlining how this experience—and its performance—is imbricated with conceptions of social control. To do this, I begin with the cultural oscillation between extreme psychological attachment to Apple’s iPhone and its complementary disposability. How can an object generate such attachment, yet remain disposable? To get at this question, I examine how attachment and disposability are layered together in an experience of iPhone structured by rhetorics of dematerialization. These are visual and discursive fragments that, together, construct an ideological impulse …
Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris
Diplomacy 2.0: The Future Of Social Media In Nation Branding, Britney Harris
Exchange: The Journal of Public Diplomacy
The importance of social media as a tool of public diplomacy has gained traction in U.S. foreign policy initiatives. The Obama administration’s creation of “Diplomacy 2.0” has brought the use of Twitter and other social media sites to the front line of public diplomacy practices. This paper looks at why social media are an effective tool for two-way communication and how it can enhance U.S. public diplomacy initiatives. The author examines case studies of successful implementation of Twitter diplomacy and the use of Twitter for crisis management. Finally, the author concludes and discusses policy prescriptions, including Twitter implementation, relevant to …
Rebranding Greece: Why Nation Branding Matters, Sofia Bisa
Rebranding Greece: Why Nation Branding Matters, Sofia Bisa
Exchange: The Journal of Public Diplomacy
Nation branding is an emerging concept with increased practical activity but fairly limited theory. Politicians engage actively in branding practices for their countries. Why do governments utilize certain branding strategies and ignore others? How have politicians come to perceive nation branding as a successful foreign policy strategy? This article seeks to examine the political aspect of nation branding and clarify the concept as a subset of international relations, and more specifically, its connection to public diplomacy. Finally, the article analyzes the case of Greece and the current branding campaign pursued by its government. What has Greece done in the past …
How Did Nike Get The Swoosh Into Skateboarding? A Study Of Authenticity And Nike Sb, Brandon Gomez
How Did Nike Get The Swoosh Into Skateboarding? A Study Of Authenticity And Nike Sb, Brandon Gomez
Media Studies - Theses
Skateboarding is widely regarded as a subculture that is highly resistant to any type of integration or co-option from large, mainstream companies. In 2002 Nike entered the skateboarding market with its Nike SB line of shoes, and since 2004 has experienced tremendous success within the skateboarding culture. During its early years Nike experienced a great deal of backlash from the skateboarding community, but has recently gained wider acceptance as a legitimate company within this culture. The purpose of this study is to examine the specific aspects of authenticity Nike was able achieve in order to successfully integrate into skateboarding. In …