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Social and Behavioral Sciences Commons™
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- Cuba (2)
- Marketing (2)
- Research trends (2)
- Bibliometrics (1)
- Bibliometry (1)
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- Citation analysis (1)
- Competencies (1)
- Curriculum (1)
- Information Literacy (1)
- Information Management (1)
- Information literacy (1)
- Information professional (1)
- Information quality (1)
- Information quality dimensions (1)
- Information quality methodology (1)
- Latin America. Information disciplines. Bibliometric indicators (1)
- Latindex (1)
- Library and Information Sciences (1)
- Management of information (1)
- Marketing manager (1)
- Publication analysis (1)
- Scientific production (1)
Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente
Marketing In The Field Of Information Disciplines: Research Trends In Latin America (1985-2012), Carlos Luis González-Valiente
Carlos Luis González-Valiente
This study seeks to clarify research trends related to marketing in the field of information disciplines from Latin American scientific production. As a reference source, we used the electronic journals indexed in the Latindex Directory. Some bibliometric indicators were applied to 108 documents; these indicators were as follows: productivity by year, journals, authors, language, and finally term cooccurrence analysis. It was evident that the highest rate of productivity was found in Brazilian journals and authors, and in the Portuguese language. The four main clusters in term co-occurrence analysis in the most relevant topics were as follows: marketing of the information …
Cuban Research On Information Literacy: An Analysis Of Published Literature, Carlos Luis González-Valiente
Cuban Research On Information Literacy: An Analysis Of Published Literature, Carlos Luis González-Valiente
Carlos Luis González-Valiente
Objective: perform a bibliometric characterization of Cuban research on information literacy (INFOLIT) based on the literature published from 2000 to 2013. Methods: substantiation was provided for conceptual notions about INFOLIT in the field of library and information sciences, and some interesting research antecedents were explored. Sixty-seven papers identified by the Ibero-America-Cuba INFOLIT Wiki-Repository were examined with the bibliometric indicators yearly productivity, authors, journals and term co-occurrence analysis, as well as type of documents cited, and most commonly cited journals and authors. Bibliometric maps and graphs were used to present the results obtained. Results: the topic has expanded since 2007. The …
Incorporation Of Information Science Graduates To Marketing Management Tasks, Carlos Luis González-Valiente, Magda León Santos, Zoia Rivera
Incorporation Of Information Science Graduates To Marketing Management Tasks, Carlos Luis González-Valiente, Magda León Santos, Zoia Rivera
Carlos Luis González-Valiente
The study aims to identify the possibilities offered by academic studies in Cuba for the training of information professionals as marketing managers. A theoretical analysis is conducted of the basic functions of marketing and its information dimension, the specific features of the work of the marketing manager, and the competencies developed by Curriculum D in information science graduates in the Cuban context. Based on the analysis of curricular contents and interviews with ten information professionals working as marketing managers, determination was made of some indispensable competencies which should be developed during the training and later on during service practice.
Measuring The Quality Of Information Managed: Some Conceptual And Methodological Reflexions, Carlos Luis González-Valiente
Measuring The Quality Of Information Managed: Some Conceptual And Methodological Reflexions, Carlos Luis González-Valiente
Carlos Luis González-Valiente
The study, based on a documental classic analysis, presents conceptual and methodological guidelines concerning the design of methodologies that help to measure the quality of information that is managed in organizations. It is described the process of information management and the importance of implementing quality principles in it. There are exposed the four dimensions of information quality as part of an indicators integration which characterize the informational contents. There are defined each of the phases in the methodological design to evaluate the information. There also are indicated the implications of this activity for information professionals.