Social and Behavioral Sciences Commons^™

Case Study: Australia's Computer Games Audience And Restrictive Ratings System, Jeffrey Brand, Jill Borchard, Kym Holmes

Jeffrey Brand

Computer and video games are big business in Australia, just as they are in many other developed economies. However, Australia is unique among developed states because there is no R18 or 'Adult' rating for computer game content in Australia. The present case study represents a snapshot of a larger national audience study of 1614 homes and 4852 individuals within those homes. The research presents demographic, behavioural and attitudinal data by which the largely functioning ratings system may be judged. The data show that the typical gamer is 30 years of age, often a parent and actively engaged in content selection …