Social and Behavioral Sciences Commons^™

I Am What I Am? The Baller Identity Measurement Scale (Bims) With A Division I Football Team In American Higher Education, C. Keith Harrison, Laurel Traynowicz, Scott Bukstein, Ginny Mcpherson-Botts, Suzanne Malia Lawrence

Scott Bukstein JD

The purpose of this paper is to examine the impact of culture and socio-cultural contexts on academic and athletic motivation of American male college football student-athletes. This study measured perceptions of student-athletes' athletic and academic identities tied to motivation for performance using a culturally relevant assessment tool, the Baller Identity Measurement Scale.