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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Format Appears To Matter Less Than Story Salience, Diane Guerrazzi, August Grant, Jeffrey Wilkinson
Format Appears To Matter Less Than Story Salience, Diane Guerrazzi, August Grant, Jeffrey Wilkinson
Faculty Publications
Researchers suggest another factor other than format may be at work in determining the amount of time readers spend with an online news story, and that is the story’s relevance. They suggest journalists choose the format based upon the best way for telling a particular story.
Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok
Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok
Master's Theses
This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …