Social and Behavioral Sciences Commons^™

Return On Investment: New Strategies For Marketing Digital Resources To Academic Faculty And Students From Three Perspectives: Publisher, Collection Development, And Research Services, Elyse L. Profera, Michael A. Arthur, Barbara G. Tierney

Charleston Library Conference

Game‐changing strategies for marketing digital resources to end users are crucial for establishing return on investment in this period of reduced library collection budgets and challenging resource prices. When expensive digital resources are purchased by academic libraries, there needs to be a marketing plan in place for getting these resources into the hands of end users as quickly as possible.

One strategy for success is a marketing collaboration between the publisher and the academic library. The Profera, Arthur, Tierney 2014 Charleston Conference presentation on this topic focused on the success achieved at the University of Central Florida Libraries where such …

Share Those Stats! Collaborating With Faculty To Make Evidence‐Based Serials Collection Development Decisions, Alana Verminski

Charleston Library Conference

During the 2014 fiscal year, the St. Mary’s College of Maryland Library faced a temporary budget reduction, and library administration anticipated much larger and permanent cuts in the coming fiscal years. This budget reduction prompted a need to critically evaluate the library’s journal subscriptions and as a consequence, the author developed a new collaborative review process. In this new process, librarians leveraged usage statistics, collection development experience and the subject expertise of faculty to make more informed collection development decisions. Although many libraries have involved faculty in journal cancellation projects, the St. Mary’s College of Maryland librarians took a proactive …

Collection Data Visualization: Seeing The Forest Through The Treemap, Geoffrey P. Timms, Jeremy M. Brown

Charleston Library Conference

Collection management is one of the more complicated responsibilities in librarianship. In this task, the librarian must simultaneously synthesize the needs, desires, and aspirations of the institution, departments, and individuals. While much of this is elusive qualitative data that may not yield a definitive answer, we also have increasingly accessible hard data from our integrated library systems (ILSs) that we can synthesize to complement it. In the latest generations of ILSs, this information is readily available to use for statistical analysis and visualization. When it comes to our increasingly limited materials budgets, it is important to make sure that we …

Bringing Gokb To Life: Data, Integrations, And Development, Kristen B. Wilson

Charleston Library Conference

The Global Open Knowledgebase (GOKb) project is developing a repository of freely available data that describes electronic journals and books as they are offered in the academic publishing supply chain. Since the first partners release in May 2014, the project has taken major steps toward realizing its goals. This article will include a general project overview and update, followed by discussion of data collection, integration, and development initiatives that are already underway among the project partners. Readers will also learn about next steps for GOKb and opportunities for broader community involvement.

Streamlining And Advancing Collection Development With Gobi: Bringing Your Collection Into The 21st Century, Christa E. Poparad, Lindsay H. Barnett, Sarah Hoke

Charleston Library Conference

Based on a desire to transition from a paper‐based acquisitions system to a completely online system, College of Charleston Libraries have used the features in YBP Library Services' GOBI³ (Global Online Bibliographic Information) to streamline firm order selections, to expedite and make more transparent the firm order process, and to advance our collection development efforts.

Advanced Data Analysis: From Excel Pivottables To Microsoft Access, Christopher C. Brown, Denise Pan, Gabrielle Wiersma

Charleston Library Conference

Most librarians run for the hills when they hear about Microsoft Excel PivotTables and relational databases such as Microsoft Access. PivotTables can be a powerful analysis tool. However, Microsoft Access can move beyond PivotTables by exploring more complex relationships between datasets. Building from the morning session, participants learned additional Excel functions including PivotTables and PivotCharts, as well as Access tables, queries, forms, and reports. The session was held in a classroom with computers, so attendees received sample data to create PivotTables, PivotCharts, and their own relational database during this handson workshop. Readers of this proceeding may request sample data for …

Student Workers As Library Programmers: A Case Study In Automated Overlap Analysis, Matthew W. Goddard

Charleston Library Conference

This paper describes a single solution to two very different problems. The first problem is that undergraduate students who aspire to careers in programming or software development need real‐world work experiences that are not always readily available. The second problem is that in considering whether to acquire large e‐book packages, libraries need to be able to answer the question, “How many of these do we already have?” Currently, most ILSs do not include a built‐in feature to address the need for this kind of overlap analysis. In order to develop a simple, low‐impact technical solution to this second problem, the …

Recycling Database Records, Lars-Håkan Herbertsson, Marie Widigson, Rolf Johansson, Lari Kovanen

Charleston Library Conference

"Our users are used to searching and don't care for A‐Z lists. We don't want to maintain a separate database of databases. Let's catalog the database record once, recycle it and use the discovery API to build a database search feature." Those were our thoughts when introducing our new web site.

When filtering on databases Summon API was called and a relevancy ranked list was presented. But immediately voices were raised from researchers and post‐graduates that they had difficulties using the tool.

So, we decided to build a more traditional database list yet keeping the main principles:

• To search databases …

Collection Development And Data Visualization: How Interactive Graphic Displays Are Transforming Collection Development Decisions, Paulina Borrego, Rachel Lewellen

Charleston Library Conference

Given the changing collection management landscape a clear tool for evaluating purchase decisions is needed to help selectors make the most of budget allocations. The UMass Amherst Libraries uses the business intelligence software Tableau to help selectors more clearly see the connection between monograph purchases and circulation data. Using dashboards, subject selectors can see the impact of monograph selections within a discipline, across the collection, and over a period of time. Graphic visualizations are easier to understand than previously used text and numerical based spreadsheets for data analysis and facilitate exploration at different levels. This paper discusses how data visualizations …

“Happiness Is . . . Library Automation”: The Rhetoric Of Early Library Automation And The Future Of Discovery And Academic Libraries, Lauren Kosrow, Lisa Hinchliffe

Charleston Library Conference

During the second half of the twentieth century, the professional literature of academic librarianship imagined, speculated, and envisioned how impressive technological advancements might affect the future of academic libraries and the profession as a whole. Technology and automation, stalwarts of the Space Age, were portrayed as the panacea for librarians burdened with growing collections and overwhelming clerical processes. Many voices chimed in to predict how mechanization and automation would impact collections, communication, and information retrieval, as well as the role of academic libraries in the future. In this paper, we examine how library professionals predicted technology would influence the role …

Metadata Challenges In Library Discovery Systems, Pascal Calarco, Lettie Conrad, Rachel Kessler, Michael Vandenburg

Charleston Library Conference

With discovery systems such as Summon, EDS, and Primo Central, patrons can search nearly all of their libraries' resources from a single platform. In order to create this experience, data from disparate sources must be normalized and unified into one index.

In this session, we discussed some of the metadata challenges facing each of the parties involved in library discovery; the library, the publisher, and the discovery system provider. Libraries must normalize their bibliographic records to make them compatible with the discovery system’s schema. Publishers need to create mechanisms to regularly export records with meaningful metadata, and the discovery system …

You've Licensed It. Now What?, Sarah E. Mccleskey, Christine M. Fischer, Steven D. Milewski, Jim Davis

Charleston Library Conference

While libraries face challenges in building usage of a new medium like streaming video, strategic, active marketing by libraries, with support from vendors, can overcome these challenges. Time‐tested marketing strategies, as well as leveraging new promotional tools can help the library attain the usage that justifies the investment in new media. If you license, with a little help, they will come.

Realizing Potential: Innovation Beyond The Cliché, Howard Burton, Christine Fischer

Charleston Library Conference

How well have we been doing at exploiting the fruits of modern technology to develop truly innovative and impactful educational products for the university student and educator? How might we do better still? In this joint paper, Burton (creator of Ideas Roadshow) argues that a vital first step towards a more promising future lies in adopting a “first principles” methodology: identifying the specific pedagogical challenge before subsequently investigating how technology might productively address it, rather than unreflectively applying technological advances to existing frameworks. Meanwhile, Fischer, Head of Acquisitions at UNCG, responds to these claims by providing an independent librarian's perspective.

Drm: A Publisher-Imposed Impediment To Progress, Or A Legitimate Defense Of Publisher/Author Intellectual Property Rights, Adam Chesler, Jim Dooley, David Parker, Zac Rolnik

Charleston Library Conference

Digital distribution of content provides clear advantages to all stakeholders in scholarly communications, but it also introduces new complexities and challenges. The exercise of control is a significant one. Is media — whether for scholarly or for entertainment purposes— going to be more open, instead of closed? Does stringent digital rights management (DRM) help or hinder the development and use of content? Do devices which enable broader and more immediate access to content affect pricing and control? How do librarians and publishers protect their interests, and ensure that content can be purchased, owned, and used most effectively? Representatives from book, …

Driving Discovery: Do You Have The Keys To Fair Linking? (It’S About Knowledge And Library Control), Todd Carpenter, Bruce Heterick, Scott Bernier

Charleston Library Conference

Do concerns about “fair” linking make you wonder about discovery services? It’s time to understand HOW linking works. In the end, the power is in your hands. But do you know it? And maximize it? If search engines are optimized to provide the best results, regardless of the source of the content, or the resource from which a record originated, the focus is on the full-text linking. How and why did the link appear? What is the user experience? Do users want to see multiple links to full text or do they just want to see the article ? How …

To Boldly Go Beyond Downloads: How Are Journal Articles Shared And Used?, Carol Tenopir, Gabriel Hughes, Lisa Christian, Suzie Allard, Dave Nicholas, Anthony Watkinson, Hazel Woodward, Peter Shepherd, Robert Anderson

Charleston Library Conference

With more scholarly journals being distributed electronically rather than in print form, we know that researchers download many articles. What is less well known is how journal articles are used after they are initially downloaded. To what extent are they saved, uploaded, tweeted, or otherwise shared? How does this reuse increase their total use and value to research and how does it influence library usage figures? University of Tennessee Chancellor’s Professor Carol Tenopir, Professor Suzie Allard, and Adjunct Professor David Nicholas are leading a team of international researchers on a the project, “Beyond Downloads,” funded by a grant from Elsevier. …

Online Learning, Moocs, And More, Franny Lee, Deanna Marcum, Ann Okerson

Charleston Library Conference

No abstract provided.

Science Education Gone Wilde: Creating Science References That Work, John Rennie

Charleston Library Conference

No abstract provided.

Crowd Sourcing Of Reference And User Services, John G. Dove, Tim Spalding, Scott Johnson, Ilana Stonebraker

Charleston Library Conference

No abstract provided.

Hyde Park Debate—Resolved: Wherever Possible, Library Collections Should Be Shaped By Patrons, Instead Of By Librarians, Rick Anderson, David Magier

Charleston Library Conference

No abstract provided.

From Course Reserves . . . To Course Reversed? The Library’S Changing Role In Providing Textbook Content, Nicole Allen, Charles Lyons, Bob Nardini

Charleston Library Conference

Academic libraries have always thought of “content” as their domain on campus. Yet beyond the course reserve desk, libraries have traditionally played a relatively small role on campus for the most common form of content in higher education, textbooks. Today, everything about textbooks and other course content is changing quickly. Spiraling costs have made textbooks a political issue in some states, while at the same time traditional textbook publishers experience economic pressures both from the growth of the used and rental markets and from new technological demands from the professors who assign their online books as well as from the …

We Sincerely Regret To Inform You That The Material You Have Requested Is Unavailable Via Interlibrary Loan, Jennifer Duncan, Carol A. Kochan, Lars Leon

Charleston Library Conference

This paper outlines the results of the authors’ research study on one consortium’s interlibrary loan practices on returnable items. Local practices and policies that appear to have affected other member libraries are included. The audience will consider whether this analysis identifies concerns that they should investigate with their own consortium partners. The group as a whole can then begin to explore how significant this issue might be on a national scale; whether these issues might be prevalent enough to warrant a broader analysis; and what solutions might be starting points for discussion.

What Faculty Want Librarians To Know, Christine Fair, Timothy Johnson, Phil Richerme, Jim O'Donnell

Charleston Library Conference

No abstract provided.

Budgets, Services, And Technology Driving Change: How Librarians, Publishers And Vendors Are Moving Forward, Kittie Henderson, Meg White

Charleston Library Conference

The economic challengers in higher education and healthcare coupled with continuing budget concerns have libraries, publishers and vendors making strategic changes as they seek to provide a high-level of services at a time when uncertainty continues to dominate planning and development. Creative thinking has become the norm as organizations seek to challenge long-held views and uncover and implement needed changes. Librarians, publishers, and vendors have all experienced a period of assessment, strategic review and reaction as a result of the continued evolution from a print-based model to one dominated by electronic dissemination of scholarly information and the new role eBooks …

The Long Arm Of The Law, William Hannay, Laura Quilter, Ann Okerson

Charleston Library Conference

No abstract provided.

Being Earnest In The New Normal, Anthea Stratigos

Charleston Library Conference

No abstract provided.

Let’S Talk: Bringing Many Threads Together To Weave The Scholarly Information Ecosystem, Laurie Goodman, Howard Ratner, Greg Tananbaum, John Vaughn, T. Scott Plutchak

Charleston Library Conference

No abstract provided.

The Punishment For Dreamers: Big Data, Retention, And Academic Libraries, Adam Murray

Charleston Library Conference

No abstract provided.

What’S The Big Idea? Mellon, Arl, Aau, University Presses, And The Future Of Scholarly Communication, Leila Salisbury, Raym Crow, Helen Cullyer, Barbara Kline Pope, Charles Watkinson

Charleston Library Conference

No abstract provided.

Recovering Wet Materials: Disaster Plans And Recovery Workflows, Joshua M. Lupkin, Sally Krash, Eric Wedig

Charleston Library Conference

Careful documentation of collections and disaster planning can allow a library to recover physical collections after events with the best possible outcomes for condition, materials costs, outreach, and librarian/staff workflows. This paper describes how the Howard‐Tilton Library at Tulane University (HTML) experienced a roof leak in February 2014 with attending need to manage the outsourced work of disaster recovery contractors for the remediation of more than 2,000 wet books, the reshelving of more than 20,000 displaced books, and the replacement of about 300 books within a two month period during the academic year. This paper describes successful methods of response, …