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Articles 61 - 61 of 61
Full-Text Articles in Social and Behavioral Sciences
Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao
Assessing Tourist Experience Satisfaction With A Heritage Destination, Yuan Yao
Open Access Theses
The research is concerned with understanding the relationships among heritage motivation, travel experience, and overall satisfaction. It attempts to uncover how tourist motivation, destination attribute performance, and tourist emotional involvement interact and, at the same time, contribute toward a satisfying heritage tourism experience. The empirical research was conducted at the city of Nanjing, China, as a case of a heritage destination. People who were visiting Nanjing were randomly and voluntarily selected to participate in the self-administrated survey. A total of 282 valid questionnaires were collected with a response rate of about 55%. Factor analysis and mediation analysis were conducted by …