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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole
Portrayals Of Gender In The Media: A Content Analysis Approach To Identifying Gender Oppression And Legitimation Of Patriarchy In Magazine Advertisements, Autumn M. O’Toole
Theses, Dissertations and Capstones
Advertisements are among the most pervasive forms of media. Portrayals of gender in advertisements constitute a significant subject of social research based on this pervasiveness and the influence that advertising media have on audiences. This influence is based on the notion that media is an institutional vehicle for ideas about products, lifestyles, and oppression. In this study, the institution of media is examined through an analysis of representations of patriarchy and gender oppression in media advertisements. The primary research question is: In what ways can we identify gender oppression and the support of hegemonic masculinity and systems of patriarchy in …
Media Narratives And Drug Prohibition: A Content Analysis Of Themes And Strategies Promoted In Network News Coverage, 2000-2013, Maria M. Orsini
Media Narratives And Drug Prohibition: A Content Analysis Of Themes And Strategies Promoted In Network News Coverage, 2000-2013, Maria M. Orsini
Theses, Dissertations and Capstones
Illicit drugs and drug users have been criminalized and stigmatized in social life and in mass media for more than a century in the United States. Researchers have reasoned that media accounts have contributed to the social construction of drug use as deviant behavior. Depictions of drugs and drug users which utilize alarmist rhetoric have been prevalent in media discourse and have targeted allegedly disreputable populations. The ideology which underpins drug prohibition, punitive public attitudes, and media sensationalism has contributed to the tendency of American society to disallow alternative approaches. This study examines the contribution of televised news broadcasts in …