Social and Behavioral Sciences Commons^™

Marketing Plan For Electronic Resources (Template), Marie Kennedy

LMU Librarian Publications & Presentations

This template may be used with the marketing plan report outline in Chapter 4 of Marketing Your Library’s Electronic Resources, 2^nd edition. Download the supplement file, which is a Microsoft Word version, ready for you to customize.

Rubric For Assessment Of Your Marketing Plan For E-Resources, Marie Kennedy

LMU Librarian Publications & Presentations

This rubric may be used for assessment of your own marketing plan for electronic resources. We offer you a PDF version (ready to print and use) and an Excel version (ready to customize).

Training The Trainers: Faculty Development Meets Information Literacy, Susan Archambault, Elisa Acosta

LMU Librarian Publications & Presentations

Librarian and faculty collaborations are the most essential component of any successful information literacy program. How can librarians entice faculty to collaborate? A wide range of outreach strategies have been chronicled in the literature, including brown bag lunch discussions, faculty focus groups, librarian-faculty grants, librarian participation in faculty governance, and workshops. Collaboration can also occur as a result of accreditation or program review requirements. This session will focus on the method of hosting “train the trainer” workshops to present key information literacy concepts to faculty and stimulate ideas for embedding information literacy into the classroom. We will present a broad …

Rubric For Assessment Of Your Marketing Plan For E-Resources, Marie R. Kennedy, Cheryl Laguardia

LMU Librarian Publications & Presentations

This rubric may be used for assessment of your own marketing plan for electronic resources. We offer you a PDF version (ready to print) and an Excel version (ready to customize).

Collaborative Marketing For Electronic Resources, Marie R. Kennedy

LMU Librarian Publications & Presentations

Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing …

Collaborative Marketing For Electronic Resources, Marie R. Kennedy

LMU Librarian Publications & Presentations

Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”

Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.

Findings. Based on the data gathered as the result of the project we hope …

What Are We Really Doing To Market Electronic Resources?, Marie R. Kennedy

LMU Librarian Publications & Presentations

Purpose: This research identifies which marketing activities libraries are using to promote electronic resources and examines how libraries are measuring the successes or failures of their marketing plans.

Methodology: This research analyzes the literature published in library science on marketing techniques for electronic resources in use at libraries; the corpus is composed of 24 documents published from 1994-2009. The literature is qualitatively analyzed to determine the techniques in use, the libraries’ goals, targeted groups, budgets, and assessments of their marketing plans.

Findings: Thirty-eight unique marketing techniques were discovered in the 24 documents consulted for this research. The four most popular …