Social and Behavioral Sciences Commons^™

Collaborative Marketing For Electronic Resources, Marie R. Kennedy

LMU Librarian Publications & Presentations

Connecting patrons to appropriate resources is a concern for libraries as more collections are removed from traditional shelves and placed in virtual spaces. The traditional marketing techniques of placing a new-books shelf near the front door or the positioning of ready reference volumes in a study area of a library does not apply to the electronic resource world because there are no physical volumes to view. It is vital to understand library efficacy in marketing electronic resources in order to connect a patron with the appropriate resource. Based on two recent analyses of articles published by libraries about their marketing …

Library Instruction For Freshman English: A Multi-Year Assessment Of Student Learning, Susan Gardner Archambault

LMU Librarian Publications & Presentations

Abstract Objective – The objective of this study was twofold: 1) to assess the effectiveness of curriculum changes made from the 2009 freshman English library instruction curriculum to the 2010 curriculum at Loyola Marymount University (LMU); and 2) to evaluate the effectiveness of library instruction delivered via a “blended” combination of face-to-face and online instruction versus online instruction alone.

Methods – An experimental design compared random samples of student scores from 2009 and 2010 worksheets to determine the effects of a new curriculum on student learning. A second experiment examined the effect of delivery method on student learning by comparing …

Collaborative Marketing For Electronic Resources, Marie R. Kennedy

LMU Librarian Publications & Presentations

Purpose. The project outlined in this article is designed to answer the question, “Is a collaborative model of benchmarking the marketing of electronic resources feasible?”

Design. The project is designed as a national working group of around 100 college and university libraries all moving together through the process of a typical marketing cycle, running a brief marketing campaign, and reporting findings. All participating institutions will perform these steps as the same time, beginning in October 2011 and completing the project at the end of February 2012.

Findings. Based on the data gathered as the result of the project we hope …

What Are We Really Doing To Market Electronic Resources?, Marie R. Kennedy

LMU Librarian Publications & Presentations

Purpose: This research identifies which marketing activities libraries are using to promote electronic resources and examines how libraries are measuring the successes or failures of their marketing plans.

Methodology: This research analyzes the literature published in library science on marketing techniques for electronic resources in use at libraries; the corpus is composed of 24 documents published from 1994-2009. The literature is qualitatively analyzed to determine the techniques in use, the libraries’ goals, targeted groups, budgets, and assessments of their marketing plans.

Findings: Thirty-eight unique marketing techniques were discovered in the 24 documents consulted for this research. The four most popular …