Social and Behavioral Sciences Commons^™

Facebook Engagement On College Students' Interpersonal And Intrapersonal Functioning, Scott S. Deatherage

Open Access Dissertations

In recent years college students have incorporated social-networking sites, and more specifically Facebook, into their daily lives. Facebook has received empirical attention; attention focused on what students are doing on Facebook, who its users are, and, more recently, why students access Facebook. However, researchers who have assessed motivations for accessing Facebook have emphasized how motivations are associated with certain activities, and have not simultaneously and directly examined how activities and motivations are associated with both maladaptive and adaptive factors of students’ interpersonal and intrapersonal functioning. The purpose of the present study was to examine how Facebook engagement is associated with …

Building Affective Trust Among Client-Organization Relationships On Social Media Accounts, Branden D. Birmingham

Dissertations - ALL

The purpose of this thesis is to determine how consumers relay trust to their favorite brands on social media sites, define affective trust, and how consumers interact with their favorite brands on social media. In-depth interviews were conducted with 22 individuals living across the United States who were in different career fields and stages of life. The findings from this study revealed that not too many of the participants followed Starbucks on mainstream social media sites, but followed them on their propriety application. This application was talked about in multiple interviews where participants talked about the features of the application …

The On-Screen Water Cooler: Effects Of Televised User-Generated Comments On Cognitive Processing, Social Presence, And Viewing Experience., Jaclyn Ann Cameron

Doctoral Dissertations

Social television combines traditional television viewing and interactions with social media to create a phenomenon that connects otherwise autonomous viewers through a shared viewing experience. This dissertation explores one type of social television: on-screen user-generated comments. Although the practice spans multiple television genres, little is known about its effect on viewers’ cognitive processing of the media, perceptions of the social presence of other viewers, or the viewers’ experience of the media. Two experimental studies explored the effects of on-screen user-generated comments on cognitive processing of the media message, the effect of manipulating the content of on-screen user-generated comments and individual …

Incorporating A New Class Of Uncertainty In Disaster Relief Logistics Planning, Emre Kirac

Graduate Theses and Dissertations

In recent years, there has been a growing interest among emergency managers in using Social data in disaster response planning. However, the trustworthiness and reliability of posted information are two of the most significant concerns, because much of the user-generated data is initially not verified. Therefore, a key tradeoff exists for emergency managers when considering whether to incorporate Social data in disaster planning efforts. By considering Social data, a larger number of needs can be identified in a shorter amount of time, potentially enabling a faster response and satisfying a class of demand that might not otherwise be discovered. However, …

It's All About Me: How Self-Brand Connection And Social Media Interactivity Influence Purchase Intent, Shannon Taylor Mccarthy

Graduate Theses and Dissertations

Social media is ubiquitous and allows consumers to display identity by through possessions through posts, images, and interactions. The self is all the individual calls their own and is expressed outwardly through everything visible, including possessions, relationships, and interactions. They tell their story through the display of envy-inducing artifacts, and create a perfect, photoshopped life. Consumers seek a connection to positively viewed brands they feel are self-representative through interaction. This dissertation seeks to better understand consumer rationale for and gratification from online brand engagement and how that, in turn, impacts the brand. Three studies examined the effects of self-brand connection, …

Social Media Information And Analyst Forecasts, Mahfuja Malik, Rajib Hasan, Abu S. Amin

WCBT Faculty Publications

In the past decade, social networking has changed the landscape of information dissemination. The rapid diffusion of social media services such as Facebook and Twitter is unprecedented and offers immense possibilities for corporations to communicate with, and engage core stakeholders in, various business decisions. In this study, we investigate whether social media play any role as a source of information for financial analysts. We specifically focus on information revealed on the official Facebook pages of S&P 500 firms. We define information content on a Facebook page as the total number of posts by the corporations and the comments, likes and …

A Social Marketing Plan For The Lester C. Howick Animal Shelter, Joseph Michael Spiegelhoff

Graduate Theses and Dissertations

The Lester C. Howick Animal Shelter (Howick) is a non-profit organization serving Washington County, Arkansas and the Northwest Arkansas community. This thesis offers Howick a comprehensive Social marketing plan. The goal of the animal shelter is to increase the total number of cats and dogs adopted, increase the total amount of donations, and increase the number of volunteers helping at the facility and various events. In order to accomplish these goals for 2016, a Social marketing plan was developed through research on other non-profit organizations, other animal shelters, communication with the shelter employees, crafting a public service announcement (PSA), and …

Becoming-Belieber: Girls' Passionate Encounters With Bieber Culture, Kortney Sherbine

Occasional Paper Series

In this article, I draw on French philosophers Gilles Deleuze and Félix Guattari’s (1987) notion of becoming to consider the ways in which these encounters with people, materials, and technologies are productive, creating space for Beliebers to come into relationship with one another and with popular culture in ways that are new and that I never could have anticipated during my more carefully organized and school-curriculum-driven interactions with girls during my six years as an elementary school teacher. Through my current research into young girls’ after-school fanaticism, I have been able to come to know girls differently than I knew …

The Applicability Of Criminology To Terrorism Studies: An Exploratory Study Of Isis Supporters In The United States, Amanda Marie Sharp Parker

USF Tampa Graduate Theses and Dissertations

In the years following the 11 September 2001 attacks, research in the area of terrorism expanded exponentially. However, the changing nature of terrorism and lack of available data make it a difficult topic for criminologists to study; as academics we do not have access to the governmental data and data that is publicly available is often restricted due to the sensitive nature of national security issues. As first hand data is not available, an alternate data source, court records, may provide insight to the profile of current terrorists/terrorist supporters in the United States. Using court data from 71 cases of …

Illusions Of A ‘Bond’: Tagging Cultural Products Across Online Platforms, Nadine Desrochers, Audrey Laplante, Anabel Quan-Haase, Kim Martin, Louise Spiteri

FIMS Publications

Structured Abstract

Purpose

Most studies pertaining to social tagging focus on one platform or platform type, thus limiting the scope of their findings. This study explores social tagging practices across four platforms in relation to cultural products associated with the book Casino Royale, by Ian Fleming.

Design/methodology/approach

A layered and nested case study approach was used to analyze data from four online platforms: Goodreads, Last.fm, WordPress, and public library social discovery platforms. The top-level case study focuses on the book Casino Royale, by Ian Fleming, and its derivative products. The analysis of tagging practices in each of the …

"(Don’T You) Wish You Were Here?”: Narcissism, Envy And Sharing Of Travel Photos Through Social Media: An Extended Abstract, David G. Taylor

WCBT Faculty Publications

Consumers are increasingly relying on user-generated content on social media for their awareness and subsequent decisions regarding travel destinations. This user-generated content – photos, comments, narratives and stories – is perceived by consumers to be more trustworthy and reliable compared to traditional sources of tourism information. ). Thus, understanding consumer motivations for sharing their travel through social media may provide tremendous advantage for tourism marketers.

A History And Analysis Of Cala's Social Media, Sai Deng, Xiao Hu

Faculty Scholarship and Creative Works

Under the rapid development of social media and social networking sites, a number of social media channels have been deeply integrated into people's professional and private lives. The Chinese American Librarians Association (CALA), started its social media presence in 2012 with Facebook, and then expanded to YouTube and WeChat. While CALA's Facebook and YouTube channel are more public and social platforms for its news, announcements and documents, its WeChat group is more of an informal space for sharing news and embarking discussions. This poster will look into the various aspects of these social media channels and provide statistical and textual …

Social Media For Librarians And Users, A Global Perspective, Sai Deng, Ying Zhang, Jing Xu

Faculty Scholarship and Creative Works

Social media has increasingly become an integral part of our personal and professional lives worldwide, and it revolutionizes how we communicate and share information. Libraries and librarians are early adopters and proponents for the use of social media. In countries such as China, social media has gained momentum in the recent years, and particularly in colleges and libraries.

This poster first investigates social media's presences and applications especially in university libraries in the U.S. and in China. The two countries use different social media apps such as WeChat, Facebook, Twitter, Weibo and Blog. It then focuses on a case study …

The Male Anti-Circumcision Movement: Ideology, Privilege, And Equity In Social Media, Amanda Kennedy, Lauren M. Sardi

Societies Without Borders

Social media has become a primary way in which various social movements may attempt to gain traction within larger frames of cultural discourse (Obar, Zube, and Lampe 2012). However, not all movements that profess human rights and equality goals are truly egalitarian in their orientation. Many men’s movements are ostensibly about gender equality but fall short of their claims because they fail to come to terms with issues of privilege (Kimmel 2013; Messner 1997, 1998). While the male anti-circumcision movement (sometimes referred to as the Intactivist movement) is less radically anti-feminist and has utilized social media to develop and maintain …

We're Friends Right? Dialogical Strategy Effects In Csr Facebook Posts On Perceived Organizational Trust And Authenticity, Casey J. Mcdonald

Theses and Dissertations

A study examining the effects of public relations' dialogical communication strategies on stakeholder's perceptions of trust and authenticity of organizations was conducted. The experiment was tested on organizational Facebook posts broadcasting a corporate social responsibility message. While "Human Voice" had no affect on perceived trustworthiness or authenticity, Dialogical Loop was found to significantly effect stakeholder perceptions of authenticity, but not trustworthiness. Due to the presence Dialogical Loop in the form of replies to user comments, users perceived the organization as less authentic. Ruminations about possible implications for public relations theory and practice on social media as well as recommendations for …

Just Tweet It: Sports Teams' Communication Of Csr On Twitter, David Paul Stephan

Theses and Dissertations

The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were …

Lust For Lulu: An Examination Of Lululemon Athletica's Marketing Authenticity And Branding, Sara Sousa

Communication Studies

Lululemon Athletica, a brand built upon the values of balance, harmony, and culture, has one of the most unique and modern methods of advertising of any retailer today, but sometimes being unique can either elevate a brand or bring it down in flames. The brand has experimented with many different advertisement campaigns as a way to engage consumers and promote a lifestyle; some have proven successful while others have stirred up controversy and turmoil for the brand. Honesty and authenticity are not only traits valued as human characteristics, they are also highly valued in the marketing and advertising realm. Marketing …

Distracted Parenting: How Social Media Affects Parent-Child Attachment, Denise Ante-Contreras

Electronic Theses, Projects, and Dissertations

Social media usage for parents has become ubiquitous, as either a form of entertainment or communication with other individuals. However, excessive use of social media has also shown to have effects on parenting; causing parental distraction, decreasing the level of everyday parental engagement, and making a child more likely to be at risk for injury. Studies have shown that frequent eye contact, one on one time, and undivided attention are necessary in building a secure attachment between a parent and child. The research study in question hoped to understand whether there was a correlation between the amount of hours a …

How Does Social Media Impact The Postpartum Depression Experience, Connie Marie Stringfellow

Electronic Theses, Projects, and Dissertations

This study explores the impact Social media has on the postpartum depression experience. To date, no work has examined the association between social media and postpartum depression. This research is an exploration into the use and impact of social media on individuals with postpartum depression. One hundred and three participants provided information about their demographics, experience with depression, treatment options, use of social media and preferred method of support. This information was gathered and analyzed via a web-based survey instrument. Descriptive statistics was used to compare responses on the internet based questionnaire. The study findings show that Social Media has …

E-Wom Intentions Towards Social Media Messages, Soyoung Kim, Briana Martinez, Clair Sinclair Mcclure, Soo Hyun Kim

Atlantic Marketing Journal

This study investigated the influence of a consumer’s online shopping motivation, attitude, and electronic word of mouth (eWOM) intention towards two social media messages while accounting for social media involvement. Using a fictitious brand and social media messages, data were collected through a snowballing technique by distributing a structured questionnaire on social media sites. It was found that a positive attitude toward task messages was influenced by both utilitarian and hedonic shopping motivations while attitude toward socioemotional messages were influenced solely by hedonic. Also, eWOM intention for both messages was influenced by attitude. Social media involvement had no moderating effect …

Beyond The University: Preserving The Personal @Gvsu, Matt Schultz, Annie Benefiel

Matt Schultz

Advocacy Campaign For Women's Reproductive Health And Access On Social Media, Rachel Crist, Jules Montes, Lauren Frank

Student Research Symposium

Advocacy organizations increasingly rely on social media (e.g. Twitter hashtags) to foster issue awareness. Social media platforms can be promising communication channels to reach diverse audiences; however, it is unclear how effective these campaigns are at reaching audience members whose views do not align with the campaign. Using diffusion of innovations as a theoretical framework, this study examines the #BirthControlHelpedMe campaign to better understand the response to an advocacy campaign promoted via Twitter. Focus groups were conducted separately for men and women. The moderator led participants in a semi-structured discussion of perceptions of birth control. Participants were then shown example …

The Effect Of Social Media Use On Foreign Fighter Recruitment For Isis, Emily Schlierer

Criminal Justice

In recent years the Islamic State has been gaining strength and followers from around the world. Individuals from other countries will leave their homes and families after contact through social media to travel to Syria and fight alongside the organization. These individuals, known as foreign fighters, are not being evaluated in terms of environmental factors and reasons behind their motivation to join ISIS. While limited in resources and scope, this study is an attempt to raise awareness about the issue of foreign fighter recruitment over social media and point out possible environmental risk factors that may compel someone to join. …

Breaking Television News: Is Social Media Coverage You Can Count On?, Eileen Canosa Teves

Theses & Dissertations

This mixed methods study explored how 10 television journalists and photojournalists handled social media’s integration and its impact on television news. A quantitative survey modeled after Moore and Benbasat’s (1991) instrument using the Diffusion of Innovations theory as a foundation measured how participants adopted social media in newsgathering and dissemination. Through qualitative one-on-one interviews, data revealed that participants believed social media was advantageous in collecting and reporting television news. Television journalists were able to locate sources, experts, and visual images. Social media allowed participants to report live from the scene and deliver news quickly. The innovation enabled participants to connect …

Social Workers’ Duty To Report Dangers Via Social Media: A Systematic Review, Katy Kolstad

Master of Social Work Clinical Research Papers

This systematic review aimed to evaluate social workers’ obligations to report suicidal or homicidal posts on social media. Inclusion and exclusion criteria were developed and multiple databases were searched for relevant literature. Of the literature searched, 26 articles were of use to the study. Based on the findings, there was a lack of concrete information regarding social workers obligations and mandated reporting guidelines of internet activity. The topic has not been studied to the degree that was required by this study. Current statutes and regulations would need to be updated to address the issue of social media use and suicide/homicide …

Cyberbullying: Impacting Today’S Youth, Hillary Noll

Master of Social Work Clinical Research Papers

Cyberbullying is becoming a major concern surrounding the adolescent population because of the increased use in the internet and social networking sites. Studies show that cyberbullying can cause mental health concerns in adolescents who have been victimized, leaving them feeling lonely, depressed, and rejected. The purpose of this study was to explore the experiences of high school students who have been victimized by cyberbullying and to explore the relationship between cyberbully victimization and suicide. An anonymous mixed methods study was utilized and formatted with both quantitative and qualitative questions. The survey was distributed by email to students enrolled in the …

“Texts From Hillary:” Political Meta-Meming, Likeability, And Social Presence, Hanna Katharina Birkhead

Dissertations - ALL

In the age of viral social sharing, memes have become an increasingly important way for the public to engage in political debate and discussion. Through social media, politicians have an opportunity to participate in meme sharing with their followers, and to gain valuable likeability points with them by doing so. Hillary Clinton is one such politician, who created a meta-meme by participating in a viral meme about her, and was able to have some control over the narrative about her image as a result. The present research examined the uses of and responses to political meta-meming through analysis of both …

A Content Analysis Of Social Media Policies Of Police Departments And Sheriffs' Offices In The State Of Idaho: Congruency To The Model Policy, Kourtnie R. Rodgers

Boise State University Theses and Dissertations

The use of social media as a medium of communication has increased significantly over the past decade, and as such, there is huge potential for reaching a large audience with any information one wishes-positive or negative. Law enforcement is no exception to the social media craze. Agencies across the country have begun to use social media in their departments for public relations activities, and investigations, among other goals. The rapid growth and adoption of social media brings with it the potential for important precautionary steps to be overlooked. Due to this rapid shift in online communication and ever-increasing popularity of …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Social Media As A Tool To Effectively Communicate With Stakeholders: School Administrators And Superintendents' Perceptions, Steven Coleman Hampton

Dissertations

This quantitative research study analyzed the perceptions of school administrators on the effectiveness of using social media outlets to communicate with stakeholders. School administrators throughout the State of Mississippi completed an online survey developed by the researcher identifying the social media outlets they use to communicate with their stakeholders and the effectiveness of using social media outlets. Superintendents, Assistant Superintendents, Principals, Assistant Principals, and Public Relations Directors with various years of experience completed the survey. The study revealed there was a statistical significant difference between age groups of the school administrators with the concerns of using social media outlets as …