Social and Behavioral Sciences Commons^™

Pinning Motherhood: The Construction Of Mothering Identities On Pinterest, Kate Griffin

Electronic Theses and Dissertations

This research examines the new social media site, Pinterest, to uncover the processes through which mothers construct self- and public-identities. Despite being valued at over $3.8 billion dollars (Perez 2013), having an impressive user retention rate (Moore 2014), and having a highly gendered user base (Tekobbe 2013), Pinterest has been the site of limited sociological inquiry. Seventeen semi-structured qualitative interviews on mothering and Pinterest use were conducted with central Florida mothers who have a Pinterest account and at least one child between 6 months and 10 years old. Through analysis based in a grounded theory approach, three central themes emerged …

Factors Affecting Student-Athletes' Perceptions Of Online Privacy Issues On Twitter: A Communication Privacy Management Perspective, Amanda Jo Pulido

Open Access Theses & Dissertations

Based on the communication privacy management perspective, this study examined student-athletes' perceptions of privacy issues on Twitter. This study used an online questionnaire survey to survey 5,576 student-athletes within C-USA. A total of 113 valid responses were used in the statistical analyses. Several linear regression analyses found that student-athletes' perceived control of private information flow on Twitter and their perceptions of choice significantly predicted the total months of using Twitter. Perceived control of private information flow on Twitter also predicts how many times they will check Twitter. Finally, student-athletes' perception of boundary ownership/linkage also predicts the total amount minutes spent …

Looking And Liking: Applying Information Processing To Facebook Ads, Jennie A. Ford

ETD Archive

This study applied the Limited Capacity Model (Lang, 2000) to understand how individuals' process their Facebook pages. It is an eye tracking study that collected data from students at a Midwestern university to analyze how individuals process, encode, store and retrieve posts from their Facebook pages, specifically suggested/sponsored posts that are integrated into their newsfeed and targeted to them based on known information. The individuals explored their Facebook pages and were asked to recall the brands or advertisements they were first exposed to on their page. The results from eye tracking were used to analyze how they oriented to and …

From Social Media To Social Movement: Developing A Secondary Stakeholder Model For The Information Age – The Case Of Deepwater Horizon, Michele A. Jurgens

2014

Secondary stakeholders are thought to differ from primary stakeholders in that they interact with the firm mainly for the purpose of changing its ethical, societal, and environmental policies and practices. Research on secondary stakeholders has shown that they are successful in influencing their corporate targets despite the relative lack of power, legitimacy, and urgency of their requests. One explanation for the success of secondary stakeholders can be found in the `political process model' from the social movement literature. The political process model describes and predicts how social movements are formed and the conditions that are necessary for them being sustained …

Juries And Social Media: Northwest Ohio's Response To This Phenomenon, Erica Lunderman

Honors Projects

The 21^st century is an era in which the dependence on technology is at an all-time high. The availability of information on social networking sites has recently sparked a debate in regards to jury impartiality. Over the last few years states such as Florida, Michigan, and New York have received scholastic attention for making changes to local jury instructions to ensure defendant’s rights of an impartial jury guaranteed by the Sixth Amendment. Federal national jury instructions addressing juror social media usage has also drawn attention. Little, however, scholastic attention has been directed towards Northwest Ohio. This project will look …

The Relationship Between Social Media And Empathy, Franklin M. Collins

Electronic Theses and Dissertations

The relationship between social media and empathy has not been explored extensively. Research on the expression of emotion and the association with empathy displayed on social media websites have been minimally explored. This study sought to support findings that chatting online leads to expressions of empathy (Rosen, 2012) and a positive relationship exists between conversing with others online and empathic expression (Ivcevic & Ambady, 2012. Empathic concern was hypothesized to show a positive relationship with one’s likelihood to chat, time on Facebook, and emotional connection to Facebook or Facebook usage. Empathic concern also was predicted to be greater among computer …

Nonprofit Organizations & Social Media Fundraising: An Analysis Of The Goodgiving Guide Challenge, Laura Whitaker

MPA/MPP/MPFM Capstone Projects

In today’s age of social media and interconnectedness, nonprofit organizations have the ability to be creative in their fundraising efforts. One method of online fundraising is a social media campaign, such as the GoodGiving Guide Challenge, an eight-week online charitable giving campaign for nonprofit organizations across Central Kentucky.

A review of related literature shows that previous studies have touched on the growing trend of social media as a nonprofit marketing tool, the role of internet in the nonprofit sector in general, the return on investment in nonprofit internet use, and the importance of accountability and trust in terms of online …

Mother's Experience Of Social Media: Its Impact On Children And The Home, Abe Van Hatch

Theses : Honours

With the prevalence and accessibility of social media within the last 15 years it has become possible for children to have constant access to their friends and social networks. It is relatively unknown what impact adopting social media has on children and how mothers interpret this. There are gaps in the literature investigating the pervasive effects of modern technology and what meaning mothers ascribe to their children using social media as a method of connecting with the world. The present research aims to explore this phenomenon by investigating the experiences of mothers who have children that have recently adopted social …

Building And Maintaining Legitimacy Online: Unicef's Use Of Facebook, John Kraps

Masters Theses

No abstract provided.

Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez

LSU Master's Theses

As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …

Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal

LSU Master's Theses

This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …

Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt

LSU Master's Theses

This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …