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Full-Text Articles in Social and Behavioral Sciences

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber May 2016

#Greysanatomy Vs. #Yankees: Demographics And Hashtag Use On Twitter, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Demographics, in particular, gender, age, and race, are a key predictor of human behavior. Despite the significant effect that demographics plays, most scientific studies using online social media do not consider this factor, mainly due to the lack of such information. In this work, we use state-of-the-art face analysis software to infer gender, age, and race from profile images of 350K Twitter users from New York. For the period from November 1, 2014 to October 31, 2015, we study which hashtags are used by different demographic groups. Though we find considerable overlap for the most popular hashtags, there are also …


Helping Smes Understand Consumers And Competitors, Kyong Jin Shim Mar 2016

Helping Smes Understand Consumers And Competitors, Kyong Jin Shim

Research Collection School Of Computing and Information Systems

No abstract provided.


Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber Nov 2015

Whom Should We Sense In 'Social Sensing' - Analyzing Which Users Work Best For Social Media Now-Casting, Jisun An, Ingmar Weber

Research Collection School Of Computing and Information Systems

Given the ever increasing amount of publicly available social media data, there is growing interest in using online data to study and quantify phenomena in the offline 'real' world. As social media data can be obtained in near real-time and at low cost, it is often used for 'now-casting' indices such as levels of flu activity or unemployment. The term 'social sensing' is often used in this context to describe the idea that users act as 'sensors', publicly reporting their health status or job losses. Sensor activity during a time period is then typically aggregated in a 'one tweet, one …


Chalk And Cheese In Twitter: Discriminating Personal And Organization Accounts, Richard Jayadi Oentaryo, Jia-Wei Low, Ee Peng Lim Apr 2015

Chalk And Cheese In Twitter: Discriminating Personal And Organization Accounts, Richard Jayadi Oentaryo, Jia-Wei Low, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Social media have been popular not only for individuals to share contents, but also for organizations to engage users and spread information. Given the trait differences between personal and organization accounts, the ability to distinguish between the two account types is important for developing better search/recommendation engines, marketing strategies, and information dissemination platforms. However, such task is non-trivial and has not been well studied thus far. In this paper, we present a new generic framework for classifying personal and organization accounts, based upon which comprehensive and systematic investigation on a rich variety of content, social, and temporal features can be …


Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas Apr 2015

Review Selection Using Micro-Reviews, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Given the proliferation of review content, and the fact that reviews are highly diverse and often unnecessarily verbose, users frequently face the problem of selecting the appropriate reviews to consume. Micro-reviews are emerging as a new type of online review content in the social media. Micro-reviews are posted by users of check-in services such as Foursquare. They are concise (up to 200 characters long) and highly focused, in contrast to the comprehensive and verbose reviews. In this paper, we propose a novel mining problem, which brings together these two disparate sources of review content. Specifically, we use coverage of micro-reviews …


Review Synthesis For Micro-Review Summarization, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas Feb 2015

Review Synthesis For Micro-Review Summarization, Thanh-Son Nguyen, Hady W. Lauw, Panayiotis Tsaparas

Research Collection School Of Computing and Information Systems

Micro-reviews is a new type of user-generated content arising from the prevalence of mobile devices and social media in the past few years. Micro-reviews are bite-size reviews (usually under 200 characters), commonly posted on social media or check-in services, using a mobile device. They capture the immediate reaction of users, and they are rich in information, concise, and to the point. However, the abundance of micro-reviews, and their telegraphic nature make it increasingly difficult to go through them and extract the useful information, especially on a mobile device. In this paper, we address the problem of summarizing the micro-reviews of …


Community Discovery From Social Media By Low-Rank Matrix Recovery, Jinfeng Zhuang, Mei Tao, Steven C. H. Hoi, Xian-Sheng Hua, Yongdong Zhang Jan 2015

Community Discovery From Social Media By Low-Rank Matrix Recovery, Jinfeng Zhuang, Mei Tao, Steven C. H. Hoi, Xian-Sheng Hua, Yongdong Zhang

Research Collection School Of Computing and Information Systems

The pervasive usage and reach of social media have attracted a surge of attention in the multimedia research community. Community discovery from social media has therefore become an important yet challenging issue. However, due to the subjective generating process, the explicitly observed communities (e.g., group-user and user-user relationship) are often noisy and incomplete in nature. This paper presents a novel approach to discovering communities from social media, including the group membership and user friend structure, by exploring a low-rank matrix recovery technique. In particular, we take Flickr as one exemplary social media platform. We first model the observed indicator matrix …


Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin Dec 2014

Anomaly Detection Through Enhanced Sentiment Analysis On Social Media Data, Zhaoxia Wang, Victor Joo, Chuan Tong, Xin Xin, Hoong Chor Chin

Research Collection School Of Computing and Information Systems

Anomaly detection in sentiment analysis refers to detecting abnormal opinions, sentiment patterns or special temporal aspects of such patterns in a collection of data. The anomalies detected may be due to sudden sentiment changes hidden in large amounts of text. If these anomalies are undetected or poorly managed, the consequences may be severe, e.g. A business whose customers reveal negative sentiments and will no longer support the establishment. Social media platforms, such as Twitter, provide a vast source of information, which includes user feedback, opinion and information on most issues. Many organizations also leverage social media platforms to publish information …


On Joint Modeling Of Topical Communities And Personal Interest In Microblogs, Tuan-Anh Hoang, Ee Peng Lim Nov 2014

On Joint Modeling Of Topical Communities And Personal Interest In Microblogs, Tuan-Anh Hoang, Ee Peng Lim

Research Collection School Of Computing and Information Systems

In this paper, we propose the Topical Communities and Personal Interest (TCPI) model for simultaneously modeling topics, topical communities, and users’ topical interests in microblogging data. TCPI considers different topical communities while differentiating users’ personal topical interests from those of topical communities, and learning the dependence of each user on the affiliated communities to generate content. This makes TCPI different from existing models that either do not consider the existence of multiple topical communities, or do not differentiate between personal and community’s topical interests. Our experiments on two Twitter datasets show that TCPI can effectively mine the representative topics for …


Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft Sep 2014

Sharing Political News: The Balancing Act Of Intimacy And Socialization In Selective Exposure, Jisun An, Daniele Quercia, Meeyoung Cha, Krishna Gummadi, Jon Crowcroft

Research Collection School Of Computing and Information Systems

One might think that, compared to traditional media, social media sites allow people to choose more freely what to read and what to share, especially for politically oriented news. However, reading and sharing habits originate from deeply ingrained behaviors that might be hard to change. To test the extent to which this is true, we propose a Political News Sharing (PoNS) model that holistically captures four key aspects of social psychology: gratification, selective exposure, socialization, and trust & intimacy. Using real instances of political news sharing in Twitter, we study the predictive power of these features. As one might expect, …


Social Media For Supply Chain Risk Management, Xiuju Fu, Rick S. M. Goh, J. C. Tong, Loganathan Ponnanbalam, Xiaofeng Yin, Zhaoxia Wang, H. Y. Xu, Sifei Lu Dec 2013

Social Media For Supply Chain Risk Management, Xiuju Fu, Rick S. M. Goh, J. C. Tong, Loganathan Ponnanbalam, Xiaofeng Yin, Zhaoxia Wang, H. Y. Xu, Sifei Lu

Research Collection School Of Computing and Information Systems

With the rapid increase of online social network users worldwide, social media feeds have become a rich and valuable information resource and attract great attention across diversified domains. In social media data, there are abundant contents of two-way and interactive communication about products, demand, customer services and supply. This makes social media a valuable channel for listening to the voices from the market and measuring supply chain risks and new market trends for companies. In this study, we surveyed the potential value of social media in supply chain risk management (SCRM) and examined how they can be applied to SCRM …


A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang Oct 2013

A Unified Model For Topics, Events And Users On Twitter, Qiming Diao, Jing Jiang

Research Collection School Of Computing and Information Systems

With the rapid growth of social media, Twitter has become one of the most widely adopted platforms for people to post short and instant message. On the one hand, people tweets about their daily lives, and on the other hand, when major events happen, people also follow and tweet about them. Moreover, people’s posting behaviors on events are often closely tied to their personal interests. In this paper, we try to model topics, events and users on Twitter in a unified way. We propose a model which combines an LDA-like topic model and the Recurrent Chinese Restaurant Process to capture …


Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao May 2013

Your Love Is Public Now: Questioning The Use Of Personal Information In Authentication, Payas Gupta, Swapna Gottipati, Jing Jiang, Debin Gao

Research Collection School Of Computing and Information Systems

Most social networking platforms protect user's private information by limiting access to it to a small group of members, typically friends of the user, while allowing (virtually) everyone's access to the user's public data. In this paper, we exploit public data available on Facebook to infer users' undisclosed interests on their profile pages. In particular, we infer their undisclosed interests from the public data fetched using Graph APIs provided by Facebook. We demonstrate that simply liking a Facebook page does not corroborate that the user is interested in the page. Instead, we perform sentiment-oriented mining on various attributes of a …


Fragmented Social Media: A Look Into Selective Exposure To Political News, Jisun An, Daniele Quercia, Jon Crowcroft May 2013

Fragmented Social Media: A Look Into Selective Exposure To Political News, Jisun An, Daniele Quercia, Jon Crowcroft

Research Collection School Of Computing and Information Systems

The hypothesis of selective exposure assumes that people crave like-minded information and eschew information that conflicts with their beliefs, and that has negative consequences on political life. Yet, despite decades of research, this hypothesis remains theoretically promising but empirically difficult to test. We look into news articles shared on Facebook and examine whether selective exposure exists or not in social media. We find a concrete evidence for a tendency that users predominantly share like-minded news articles and avoid conflicting ones, and partisans are more likely to do that. Building tools to counter partisanship on social media would require the ability …


Community-Based Classification Of Noun Phrases In Twitter, Freddy Chong Tat Chua, William W. Cohen, Justin Betterridge, Ee-Peng Lim Dec 2012

Community-Based Classification Of Noun Phrases In Twitter, Freddy Chong Tat Chua, William W. Cohen, Justin Betterridge, Ee-Peng Lim

Research Collection School Of Computing and Information Systems

Many event monitoring systems rely on counting known keywords in streaming text data to detect sudden spikes in frequency. But the dynamic and conversational nature of Twitter makes it hard to select known keywords for monitoring. Here we consider a method of automatically finding noun phrases (NPs) as keywords for event monitoring in Twitter. Finding NPs has two aspects, identifying the boundaries for the subsequence of words which represent the NP, and classifying the NP to a specific broad category such as politics, sports, etc. To classify an NP, we define the feature vector for the NP using not just …


Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston Oct 2012

Content Contribution For Revenue Sharing And Reputation: A Dynamic Structural Model, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

This study examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media Web sites offer advertising-revenue sharing with some of their contributors, shared revenue provides an extra incentive for contributors who have joined revenue-sharing programs. We develop a dynamic structural model to identify a contributor's underlying utility function from observed contribution behavior. We recognize the dynamic nature of the content-contribution decision-that contributors are forward-looking, anticipating how their decisions affect future rewards. Using data collected from YouTube, we show that content contribution is …


Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria Jun 2012

Visualizing Media Bias Through Twitter, Jisun An, Meeyoung Cha, Gummadi, Krishna, Jon Crowcroft, Daniele Queria

Research Collection School Of Computing and Information Systems

Traditional media outlets are known to report political news in a biased way, potentially affecting the political beliefs of the audience and even altering their voting behaviors. Therefore, tracking bias in everyday news and building a platform where people can receive balanced news information is important. We propose a model that maps the news media sources along a dimensional dichotomous political spectrum using the co-subscriptions relationships inferred by Twitter links. By analyzing 7 million follow links, we show that the political dichotomy naturally arises on Twitter when we only consider direct media subscription. Furthermore, we demonstrate a real-time Twitter-based application …


Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei Dec 2011

Context-Based Friend Suggestion In Online Photo-Sharing Community, Ting Yao, Chong-Wah Ngo, Tao Mei

Research Collection School Of Computing and Information Systems

With the popularity of social media, web users tend to spend more time than before for sharing their experience and interest in online photo-sharing sites. The wide variety of sharing behaviors generate different metadata which pose new opportunities for the discovery of communities. We propose a new approach, named context-based friend suggestion, to leverage the diverse form of contextual cues for more effective friend suggestion in the social media community. Different from existing approaches, we consider both visual and geographical cues, and develop two user-based similarity measurements, i.e., visual similarity and geo similarity for characterizing user relationship. The problem of …


Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston Dec 2011

Content Contribution Under Revenue Sharing And Reputation Concern In Social Media: The Case Of Youtube, Qian Tang, Bin Gu, Andrew B. Whinston

Research Collection School Of Computing and Information Systems

A key feature of social media is that it allows individuals and businesses to contribute contents for public viewing. However, little is known about how content providers derive payoffs from such activities. In this study, we build a dynamic structural model to recover the utility function for content providers. Our model distinguishes short-term payoffs based on ad revenue sharing from long-term payoffs driven by content providers’ reputation. The model was estimated using a panel data of 914 top 1000 providers and 381 randomly selected providers on YouTube from Jun 7th, 2010, to Aug 7th, 2011. The two different sets of …


Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw Oct 2008

Leveraging Social Context For Searching Social Media, Marc Smith, Vladimir Barash, Lise Getoor, Hady W. Lauw

Research Collection School Of Computing and Information Systems

The ability to utilize and benefit from today's explosion of social media sites depends on providing tools that allow users to productively participate. In order to participate, users must be able to find resources (both people and information) that they find valuable. Here, we argue that in order to do this effectively, we should make use of a user's "social context". A user's social context includes both their personal social context (their friends and the communities to which they belong) and their community social context (their role and identity in different communities).