Social and Behavioral Sciences Commons^™

Using A Digital Entertainment Tax To Strengthen Local Information Infrastructure In The United States: A Conceptual Exploration, Lee Shaker, Antoine Haywood

Communication Faculty Publications and Presentations

As traditional local media decline, how might state and local governments provide support for local information infrastructure? We offer a proposal for states (or communities) to tax digital entertainment and then leverage existing community media centers (CMCs) to facilitate the distribution of the proceeds to local media outlets. Compared to other public subsidy plans, this approach is viable nationwide without federal action and offers several advantages that could lead to more immediate and durable support for local information infrastructure. To contextualize our proposal, we model both the possible revenue generation and distribution of funding that would result from its implementation.

Influencer Model Management: Grounded Theory Approach To Communication Influencer, Young Joon Lim

Communication Faculty Publications and Presentations

The term “influencer” has become widely recognized in the realm of influencer marketing, which refers to a form of social media advertising that capitalizes on the credibility of popular social media influencers to effectively reach a large target audience while maintaining an aura of authenticity. However, despite the significance of this concept, there is a noticeable lack of articles that have delved into the conceptual and theoretical development of an influencer model. Therefore, this study aims to address this research gap by adopting a classic grounded theory approach to identify and explore the common factors that contribute to the emergence …

You've Been Fact-Checked! Examining The Effectiveness Of Social Media Fact-Checking Against The Spread Of Misinformation, Ben Wasike

Communication Faculty Publications and Presentations

Using a random sample of active social media users (N = 1,156), this study examined the effectiveness of social media fact-checking against online misinformation sharing. Data indicates that these fact-checks are minimally effective in stopping the spread of misinformation on social media. Being aware of the fact-checks, being fact-checked, or even having content deleted from one's account were not deterrents to sharing misinformation. The fear of isolation was the strongest deterrent, suggesting that account freezes, suspensions, or bans were the most effective ways to curtail the spread of misinformation. The study contributes to research on fact-checking, to research on …

The Influencer Sent Me! Examining How Social Media Influencers Affect Social Media Engagement, Social Self-Efficacy, Knowledge Acquisition, And Social Interaction, Ben Wasike

Communication Faculty Publications and Presentations

This study examined how exposure to social media influencer (SMI) content affects social media engagement (SME), knowledge acquisition, social self-efficacy (SSE), and social interaction. Structural equation analysis indicated that exposure to SMI content improves SME, perceptions of knowledge acquisition, and SSE. In turn, perceptions of knowledge acquisition improved SSE and improved both online and offline social interaction. Perceptions of knowledge acquisition positively mediated between exposure to SMI content and online social interaction, between SME and online social interaction, and between SME and SSE. The study concludes that following an SMI empowers users regarding perceptions of knowledge and SSE, and that …

Audible Inhalation As A Practice For Mitigating Systemic Turn-Taking Troubles: A Conjecture, Jeffrey D. Robinson

Communication Faculty Publications and Presentations

Extending Jefferson’s analysis of the limited utility of turn-constructional-unit (TCU)-initial particles in managing overlapping talk, this article limits itself to a similar turn-taking context/position in which current speakers bring TCUs to places of possible completion when it is relevant for next speakers to take a turn of talk. This article examines situations in which current speakers continue to audibly inhale in the transition space, arguing that inhalations (a) are pre-beginning actions; (b) bestow a weaker right to speak next than does talk; (c) are not accountable for obscuring next speakers’ talk (if it eventuates); (d) allow for beginning TCUs while …

Perceptions Of Collegial And Uncollegial Behaviors After A University Consolidation: A Quantitative And Qualitative Analysis Of How Faculty Viewed Members Of Their New Academic Units, Dora E. Saavedra, Jennifer Lemanski, Kristine M. Wirts, Shawn P. Saladin, Joanne Rampersad

Communication Faculty Publications and Presentations

Much has been written about collegiality in academe, most notably by Cipriano (2011), Buller (2006, 2012), and Cipriano and Buller (2012, 2017), Flaherty (2013). Concomitantly, awareness has increased about instances of abusive supervision (Gere, 2020), incivility (Andersson & Pearson, 1999), microaggressions (Sue & Rivera, 2011) bullying and mobbing (i.e., group bullying) in the workplace and in higher education (Cowan, 2009), Duffy (2009), Lutgen-Sandvik (2006), Lutgen-Sandvik and Tracy (2012), Heeman (2007), Lutgen-Sandvik & McDermott (2011), and Taylor (2012). Instances of incivilities have continued to be a concern as evident in the journal article in Nature titled: “Astronomers victimized colleagues—and put historic …

I Am An Influencer And I Approve This Message! Examining How Political Social Media Influencers Affect Political Interest, Political Trust, Political Efficacy, And Political Participation, Ben Wasike

Communication Faculty Publications and Presentations

This study surveyed a random sample of social media users (N = 813) to examine how following political social media influencers (PSMIs) affects political interest and political trust. The study also examined whether political interest and political trust affect internal and external online political efficacy (OPE) and political participation. Structural equation analysis indicated that following a PSMI increased political interest and political trust, with a pronounced effect on political interest. Additionally, political interest boosted both internal and external OPE, while political trust boosted external OPE only. Mediated effects analysis indicated that political interest improved the relationship between following a PSMI …

The Grounded Model Of Communication Savoring: Theory Development And Age Cohort Study, Margaret Jane Pitts, Alice Fanari, R. Amanda Cooper, Jian Jiao, Sara Kim

Communication Faculty Publications and Presentations

Savoring contributes to human flourishing by enabling individuals to optimize, enhance, and prolong pleasurable moments. One unique dimension of savoring, communication savoring, refers to the practice of mindfully attending to and elevating pleasurable or meaningful moments that are experienced in language and social interaction. The grounded model of communication savoring identified the types and phenomenological experiences of communication savoring. The purpose of this study is to continue grounded theoretical development of the communication savoring model by adding new cases to build and refine the model and by applying the model to a novel setting. Using a priori and emergent coding, …

Roles Played By Nigerian Youtube Micro-Celebrities During The Covid-19 Pandemic, Aje-Ori Agbese

Communication Faculty Publications and Presentations

In 2020, during the COVID-19 pandemic, Nigerian social media micro-celebrities were prominent players in the dissemination of information. This study examines the roles that one group of Nigerian micro-celebrities, YouTube video bloggers (vloggers)—also known as “YouTubers”—played during the pandemic. The research analysed the contents of COVID-19-themed videos that 15 popular Nigerian YouTubers posted on their channels between 29 February and 5 August 2020. The study was guided by the two-step flow of communication theory, in terms of which information first flows from mass media to opinion leaders, who then, in the second step, share the information with their audiences. The …

When The Influencer Says Jump! How Influencer Signaling Affects Engagement With Covid-19 Misinformation, Ben Wasike

Communication Faculty Publications and Presentations

With signaling theory, credibility, and social media engagement (SME) as guiding frameworks, this study used an experiment to examine how social media influencers (SMIs) affect how people engage with COVID-19 misinformation. SMI-promoted information elicited more SME, credibility, and purchase likelihood than non-SMI promoted information. The most effective message was a post promoted by an SMI that contained detailed information about an authentic product. However, data indicated nuance regarding the effect of SMIs. The authenticity of the information as well as the amount of detail in the post played a role. Additionally, mediated effects analysis showed that the impact of SME …

The National Bioengineered Food Disclosure Standard Of 2016: Intersection Of Technology And Public Understanding Of Science In The United States, Brianne Suldovsky, William K. Hallman

Communication Faculty Publications and Presentations

Genetically modified (GM) foods have been commercially available in the US for more than two decades, yet Americans know very little about them. With the implementation of the National Bioengineered Food Disclosure Standard of 2016, food manufacturers will be required to disclose the presence of GM ingredients in their food products. How food manufacturers communicate with consumers about GM ingredients may have consequences for public understanding of GM technology. In Study 1, we explore how food manufacturers characterize GM ingredients within their food products on SmartLabel, a digital disclosure website established by the Grocery Manufacturers Association. In Study 2, we …

Editorial: Helping Scientists To Communicate Well For All Considered: Strategic Science Communication In An Age Of Environmental And Health Crises, Brianne Suldovsky, Marcia Allison, Marina Joubert, Ingrid E. Lofgren, Scott Mcwilliams

Communication Faculty Publications and Presentations

From documenting evidence-based science communication training programs to examining issues of intersectionality and inclusivity in science communication, each of the 12 articles in this special issue offers a unique perspective on science communication, public engagement, and inclusivity. The case studies of training programs provide helpful lessons learned that have broad applicability. The descriptions of how social scientific and rhetorical approaches have been used to enhance inclusive science communication offer new insights into more effective science communication practices. Our hope is that, taken together, these articles will inspire improvements in our collective ability to more effectively and equitably apply scientific research …

Parent Attitudes Towards Childhood Vaccines After The Onset Of Sars-Cov-2 In The United States, Douglas J. Opel, Anna Furniss, Chuan Zhou, John D. Rice, Heather Spielvogle, Christine Spina, Cathryn Perreira, Jessica Giang, Jeffrey D. Robinson, Multiple Additional Authors

Communication Faculty Publications and Presentations

Objective: To understand the influence of a novel infectious disease epidemic on parent general attitudes about childhood vaccines.

Methods: We conducted a natural experiment utilizing cross-sectional survey data from parents of infants in Washington and Colorado participating in a larger trial that began on September 27, 2019. At enrollment, parents completed the short version of the Parental Attitudes about Childhood Vaccines (PACV-SF), a validated survey scored from 0-4, with higher scores representing more negative attitudes. The exposure variable was onset of the SARS-CoV-2 pandemic in the US, with the before-period defined as September 27, 2019 –– February 28, …

Small Groups: Effectiveness In A University Classroom And The Role Gender Plays In Group Interactions, Nikkie Saldivar Hodgson

Communication Faculty Publications and Presentations

Previous studies demonstrate that working in small teams enhances motivation, enthusiasm, and cooperative learning when compared to traditional learning methodology (Davies, 2009; Gaudet, Ramer, Nakonechny, Cragg, & Ramer, 2010). The purpose of this study is to understand the effectiveness and ineffectiveness of working in small groups in classrooms, and the effects that gender roles have. The present survey (N=138) reports on the effectiveness and ineffectiveness of working in small groups on assignments and projects in college level courses. Using a self-recording paper-and-pencil instrument, the researcher asked if the respondents have had the opportunity to work in small groups and how …

Creating Flexibility With A New Faculty Classification, Louis K. Falk, Kelly B. Smith, Jennifer Lemanski

Communication Faculty Publications and Presentations

In recent years Institutions of Higher Education have refocused their instructional methods toward online or remote options. This rearrangement has brought challenges to many universities and colleges, the likes of which have not been seen before. Preparing, encouraging, and converting faculty to online instructors has been one of the core issues. Within Higher Education at major colleges and universities a professor whose primary responsibility is teaching strictly online has not been widely accepted. This paper explores the relatively recent changes in Higher Education, types of instruction, the traditional faculty structure, and calls for the addition of an online faculty rank, …

Memes, Memes, Everywhere, Nor Any Meme To Trust: Examining The Credibility And Persuasiveness Of Covid-19-Related Memes, Ben Wasike

Communication Faculty Publications and Presentations

This study examined the credibility and persuasiveness of COVID-19-related Internet memes. This approach is important given the widespread use of social media during the pandemic and the rise of meme-based communication on social media. The study found that memes from an expert source are more credible and persuasive than those from a nonexpert source. The same applied to memes with an objective message over those with a subjective message. The credibility of a meme also improved its persuasiveness, meaning that users were more likely to like it, comment on it, and share it with others. As expected, younger people were …

The Game Of Life: How Playing Gamified Interactive Narratives Affects Career Planning In Cambodia, Lauren B. Frank, Paul Sparks, Sheila T. Murphy, Lizzie Goodfriend, Paul Falzone

Communication Faculty Publications and Presentations

To improve economic opportunity in Cambodia, we used social cognitive theory to develop gamified, interactive narratives using mobile phones. Participants guided their chosen character toward their “dream job” goal while encountering a series of barriers along the way. Participants (N = 1,625) were randomly assigned to one of four message frequency experimental conditions: a no-play control condition or playing the interactive narrative one, two, or five times. Compared with not playing the interactive narrative (control), those who played showed higher perceived self-efficacy, response efficacy, and behavioral intentions. Playing more times was associated with less attentional focus and enjoyment, but greater …

Dilip Kumar: An Auteur Actor, Sharaf Rehman

Communication Faculty Publications and Presentations

Dilip Kumar był chwalony za wysublimowane prowadzenie dialogów, opanowaną gestykulację oraz za wyważone i kontrolowane wyrażanie emocji zarówno w opowieściach tragicznych, jak też w beztroskich komediach. Jego debiut w 1944 w Jwar Bhata (Odpływy i przypływy) spotkał się z niezbyt pochlebnymi recenzjami. Podobnie było z kolejnymi trzema filmami, aż do filmu Jugnu (Świetlik) z 1948 roku, który przyniósł mu uznanie i sukces. W przeciwieństwie do swoich rówieśników, jak Raj Kapoor iDev Anand, którzy napędzali kariery, uruchamiając własne firmy produkcyjne, Dilip Kumar polegał na swoim talencie, unikalnym podejściu do charakteryzacji i zaangażowaniu w projekty, których się podjął. …

“It’S Like 1998 Again”: Why Parents Still Refuse And Delay Vaccines, Jiana L. Ugale, Heather Spielvogle, Christine Spina, Cathryn Perreira, Ben Katz, Barbara Pahud, Phd Amanda F. Dempsey Md, Jeffrey D. Robinson Phd, Kathleen Garrett Ma, Mph Sean T. O’Leary Md, Mph Douglas J. Opel Md

Communication Faculty Publications and Presentations

We conducted a qualitative study from 2018 to 2019 to update the reasons why US parents’ refuse or delay vaccines. Four focus groups and 4 semi-structured interviews involving 33 primary care pediatric providers were conducted in Washington and Colorado. A thematic analysis was conducted to identify themes related to reasons for parental refusal or delay. Five predominant themes were identified: (1) vaccine safety, (2) relative influence of information sources, decision-makers, and timing, (3) low perceived risk of contracting vaccine-preventable disease, (4) lack of trust, and (5) religious objection. Vaccine safety was the theme mentioned most frequently by providers (N = …

A Qualitative Study Of Intercultural Friendship Through New Social Media, Yanrong (Yvonne) Chang

Communication Faculty Publications and Presentations

Applying Casmir’s Third Culture Model (TCM) of intercultural communication (Casmir 1993, 1999), the current study examines the ongoing interaction between two international participants mediated by one social medium: WeChat. It describes the dialogic communication patterns between the participants that enabled them collaboratively to construct a shared and mutually beneficial third culture that brought about a productive intercultural friendship. It demonstrates ways WeChat helped transform their interactions and facilitated their friendship development.

Individual Journalistic Bias Leads To Public Propaganda: The Integration Of Social Intuitionist Model (Sim) And Hierarchy Of Influences Model (Him), Young Joon Lim, Jennifer Lemanski

Communication Faculty Publications and Presentations

The social intuitionist model (SIM) highlights the superiority of intuitive emotions over reasoning process in the link of moral judgment and reasoning, addressing the issues of private or individual intuitions of moral judgments on an interpersonal communication level. While the SIM can be applied to explain why journalists are biased and prone to producing intuitive news stories, the hierarchy of influences model (HIM) offers a theoretical framework that affects media content, which journalists and media organizations create in a social and cultural approach to propaganda. This chapter explores how the integration of SIM and HIM demonstrates the path to propagandistic …

Trust And Public Health Emergency Events: A Mixed-Methods Systematic Review, Pradeep Sopory, Julie Novak, Ashleigh M. Day, Stine Eckert, Lee Wilkins, Donyale R. Padgett, Jane P. Noyes, Tomas Allen, Nyka Alexander, Marsha L. Vanderford, Gaya M. Gamhewage

Communication Faculty Publications and Presentations

The systematic review examined the phenomenon of trust during public health emergency events. The literature reviewed was field studies done with people directly affected or likely to be affected by such events and included quantitative, qualitative, mixed-method, and case study primary studies in English (N = 38) as well as Arabic, Chinese, French, Russian, and Spanish (all non-English N = 30). Studies were mostly from high-and middle-income countries, and the event most covered was infectious disease. Findings from individual studies were first synthesized within methods and evaluated for certainty/confidence, and then synthesized across methods. The final set of 11 findings …

Nationalism Not Racism: President Trump’S Strategic Communication War Against China’S Coronavirus Propaganda, Young Joon Lim

Communication Faculty Publications and Presentations

This article conceptualizes strategic communication nationalism amid the coronavirus pandemic. Specifically, this research explores traditional strategic use of communication such as nationalism, propaganda, PSYOP, and dissent public relations in an epistemic status, as well as new strategic use of communication such as rhetorical reappropriation, use of social media, and control of narratives toward global audiences. The focus is on the U.S. challenges emerging from the Chinese coronavirus propaganda campaign, which spreads disinformation to deflect blame for the outbreak via a spinning-a-tale narrative. This article relies on President Trump’s dissent strategic communication technique against the Chinese coronavirus propaganda campaign via Twitter, …

Will My Disclosure Harm The Relationship? Factors That Impact Mother-Daughter Cancer Communication In Taiwan, Wan-Lin Chang

Communication Faculty Publications and Presentations

Since 1982, cancer has been the leading cause of death in Taiwan. According to the Ministry of Health and Welfare (2020), in 2019 more than a quarter (28.6%) of deaths were caused by cancer, an increase of about 5% from 1999. Family communication can help encourage social and physical support, especially for those who face traumatic, life-changing events, such as receiving a cancer diagnosis. However, people may avoid self-disclosing information about their diseases, treatments, and emotions with their families for different reasons. Between May and July 2014, fifteen in-depth interviews were conducted to explore what factors influence breast cancer mothers’ …

Similarities Of Expressing Disagreement By Chinese And American College Students, Yanling Yu, Yanrong (Yvonne) Chang, Zhan Long

Communication Faculty Publications and Presentations

To explore the ways in which modern Chinese and Americans express their disagreement in intercultural communication and to reveal the reasons for their usage from the perspectives of sociolinguistics and persuasive communication and with the rapport management as the theoretical framework, this paper focuses on the discourse analysis of implicit disagreement expressions between 11 pairs of Chinese and American college students. The analysis of the four-month communication corpus reveals that Chinese and American students tend to use implicit disagreement when they disagree with each other and there are more similarities than differences in the usage of implicit disagreement. The reasons …

Dealing With Adversity: An Examination Of The Covid-19 Impact On High School Athletes And Their Coaches, Greg Selber, Kimberly A. Selber

Communication Faculty Publications and Presentations

The COVID-19 pandemic, which began in early 2020, has been that rare world-shaking event, from its effects on health, economics, and politics to its influence on attitudes, behavior, and wellness. In a particular context, high school sports have also been greatly altered by the coronavirus, as many spring seasons were abbreviated, truncated, or aborted altogether in the wake of the pandemic spread. This chapter seeks to examine the effects of the pandemic on high school coaches and athletes in the Rio Grande Valley of Texas, a southernmost region comprising four counties on the Texas-Mexico border and about 1.5 million people. …

Entertainment-Education Behind The Scenes: Case Studies For Theory And Practice, Lauren B. Frank, Paul Falzone

Communication Faculty Publications and Presentations

This Open Access book tracks the latest trends in the theory, research, and practice of entertainment-education, the field of communication that incorporates social change messaging into entertaining media. Sometimes called edutainment, social impact television, narrative persuasion, or cultural strategy, this approach to social and behavior change communication offers new opportunities including transmedia and digital formats. However, making media can be a chaotic process. The realities of working in the field and the rigid structures of scholarly evaluation often act as barriers to honest accounts of entertainment-education practice. In this collection of essays, experienced practitioners offer unique insight into how entertainment-education …

My Enemy’S Fear Is My Fun: Print Columnists’ Mixed Reactions To The Frights Of Religious Dystopia, Rick Clifton Moore

Communication Faculty Publications and Presentations

The Handmaid’s Tale is a novel by Margaret Atwood that has won numerous awards for its frightful dystopian imagery. It was recently adapted for series television, an adaptation that has led some to see beyond the confines of the printed word. Columnists for a number of newspapers and magazines have suggested the television series provides insights into contemporary politics and religion. This study examines the way these essayists wrestled with various interpretations of the show. Some writers based their fearful reaction to the show on the Trump administration. Others, though, scoffed at this interpretation and seemed to enjoy doing so. …

Deleting Relationships In The Digital World, Sharaf Rehman, Nikkie Saldivar Hodgson

Communication Faculty Publications and Presentations

As women become financially independent and capable of supporting themselves and their children, they are finding it easier to correct their poor choices in mate-selection, i.e., poor interpersonal relationships and marriages. Nearly half of the marriages in the U.S. terminate either in permanent separation or divorce. The divorce rates among the Baby Boomers and members of Generations X and Y are equally high. For the older generations, the socially accepted way to end a relationship was through a face-to-face conversation but not necessarily so for the younger generation. The use of online dating, connecting through the internet, and cultivating relationships …

Cultivating And Reporting Of Campus Threats, Louis K. Falk, Douglas Stoves, Audrey W. Falk, Hilda Silva

Communication Faculty Publications and Presentations

The consumption of media has been established as one of the elements responsible for changing the general population’s perceptions. Specifically, cultivation theory (depending on the amount of media use) points to an enhanced representation of a characterization conveyed through the media. This depiction has the potential to create an inaccurate portrayal (stereotype) leading to an increased level of anxiety. The proliferation of reported incidents (real or perceived) associated with mass shootings in the U.S. over the last 20 years is an example. This paper traces the relatively recent coverage of mass shootings in the U.S. by the media and the …